Since 2021, GlobeScan has partnered with EAT, a science-based world platform for meals system transformation, to conduct the Grains of Fact shopper analysis collection. This annual survey, performed in 31 markets worldwide, delves into shoppers’ issues in regards to the present meals system, their attitudes and behaviors towards consuming wholesome and sustainable meals, and their viewpoints on who ought to lead the transformation of the meals system.
The newest version of the research reveals that customers worldwide consider that malnutrition, pesticides, weight problems and diet-related well being points, and plastic waste from meals packaging are essentially the most regarding points of the meals system (how meals is produced, processed, shipped, saved, bought to shoppers and disposed of), though concern is excessive throughout a good broader vary of points reminiscent of meals waste, unequal entry to nutritious meals, and animal welfare. About three-quarters of the worldwide public categorical at the very least some concern with the highest points. Older folks are typically extra involved about these points than those that are youthful.
What does this imply?
These outcomes strongly emphasize the significance of the connection between well being and sustainable meals. The highest 4 food-system points shoppers are most apprehensive about are both straight associated to human well being (malnutrition or weight problems) or sit on the intersection of human well being and the atmosphere (pesticides utilized in agriculture and plastic waste from meals packaging). To interact with shoppers on sustainable meals or diets, governments and companies should account for public well being issues, whether or not via coverage design or product innovation.
Survey Query: There are numerous points to how meals is produced on the farm, processed, shipped, saved, after which bought to shoppers and disposed of. Please charge how involved you’re about every of the totally different elements of this meals system: Very involved, considerably involved, neither involved nor not involved, not very involved, under no circumstances involved.
Supply: GlobeScan and EAT Grains of Fact Report (survey of 29,565 folks in most people throughout 31 nations and territories in July- August 2023)