Thomann from Germany has turn into Europe’s largest on-line vendor of musical devices. Final 12 months, the income reached roughly 1.4 billion euros, with nearly two-thirds of it coming from outdoors the home market.
This was said by managing director Hans Thomann junior in an in depth interview with Handelsblatt. Thomann is an exponent within the subject of cross-border ecommerce on our continent. The music retailer, which began on-line gross sales as early as 1996, gained the belief of customers each domestically and internationally to buy musical devices on-line.
On-line powerhouse
Thomann nonetheless has one giant bodily location, on the headquarters in Treppendorf within the German state of Bavaria. Nonetheless, most income is generated on-line, in Germany, in different European nations, and in the US. Even after the coronavirus pandemic, throughout which many individuals launched into renewed journeys with enjoying a musical instrument, gross sales have continued to extend, because the figures present.
Income continues to rise after Covid-19
Most Thomann staff are musicians themselves, one thing Hans Thomann junior highlights as successful issue: “What we now have created right here is the results of ardour and arduous work.” The corporate does little to no outsourcing: “We need to do as a lot of the worth chain ourselves as potential in order that we now have high quality underneath management.”
The household prefers to keep up management, in response to the present director, who names his nephew Markus because the meant successor. “I might have offered the corporate for some huge cash to traders, however we stay a household enterprise.”
Amazon at a distance
Thomann has succeeded in preserving Amazon, which dominates ecommerce in Germany and considerably influences offline retail within the nation, at a distance. A feat in response to Alex Graf, the director of ecommerce software program supplier Spryker. This could solely be achieved in 3 ways, says the knowledgeable in Handelsblatt: by promoting merchandise that aren’t obtainable on Amazon, by having extra data concerning the merchandise which are, and by providing providers that Amazon can’t present. “Thomann has managed to implement all three methods in its area of interest.”
‘Thomann is untouchable for Amazon’
Graf concludes: “The corporate deserves the utmost respect for this.”