Content material lies on the coronary heart of just about each digital advertising and marketing technique.
You have to persistently produce high-quality content material that draws, engages, educates, and guides your readers to take the specified motion. Like reserving a demo or scheduling a name.
That will help you obtain your content material advertising and marketing objectives, we’ve put collectively a listing of the ten finest content material writing companies.
However earlier than we dive in, let’s begin with the fundamentals.
What Are Content material Writing Companies?
Corporations use content material writing companies to outsource their content material writing efforts.
These companies embrace a variety of content material varieties. Like weblog posts, e-mail newsletters, web site content material, ebooks, and white papers.
The first aim of those companies is to supply high-quality and interesting content material that helps firms obtain their advertising and marketing objectives.
There are two sorts of companies that provide content material writing companies:
- Content material writing businesses: Companies which have groups of execs (together with writers) with numerous units of expertise. An instance: Beam Content material, a B2B content material advertising and marketing company, has a crew of researchers, strategists, writers, and editors who work collectively to supply high-quality content material for his or her shoppers.
- Content material writers: Particular person professionals who provide their content material writing companies independently. An instance: Melissa King is a contract B2B SaaS content material author who has labored with a few of business’s greatest names. Like Zapier and WordPress.
Whether or not it’s an company or a contract content material author, it’s necessary to notice that suppliers typically focus on particular industries and/or content material codecs.
As an illustration, some content material writing businesses or freelance writers focus on ebooks and white papers. In the event you need assistance with e-mail newsletters, they may not be the correct match.
It’s necessary to first perceive what your particular content material wants are. Then search for content material writing companies that align with these wants.
Why Content material Writing Companies?
Listed below are a 3 causes it is best to put money into skilled content material writing companies:
1. You Can Produce High quality Content material at Scale
Working with firms or solopreneurs that provide content material writing companies will help you speed up your content material manufacturing.
Suppose you need to publish 30 long-form weblog posts in your web site every month. This may be laborious to attain when relying solely on an in-house crew of 1 or two content material writers.
Right here’s why:
Many firms don’t perceive the position of high quality content material in a purchaser’s journey. And the period of time, effort, and analysis that’s required to supply high-quality content material.
Resulting from this lack of know-how, they rent one or two full-time writers and anticipate them to churn out an enormous quantity of content material every month.
The tip consequence?
The content material offered by the in-house writers is rushed, lacks depth, and doesn’t resonate with the audience. As a result of they didn’t have sufficient time to dedicate to every piece.
Investing in dependable, top-tier content material writing companies will help you obtain the next publishing frequency, whereas additionally ensuring that the content material meets your high quality requirements. Principally, extra palms make lighter work.
2. You Remove the Have to Onboard Full-Time Writers
Hiring a full-time author is a big dedication. And it’s costly.
Plan for an annual wage wherever between $40,000 and $100,000 every year within the U.S. Throw further prices into the combo. Like time spent hiring and coaching, workplace house and tools, and advantages and perks.
Many firms should not able to make this dedication. Particularly those with no well-established content material advertising and marketing engine in place.
For such firms, investing in content material writing companies could be a good different.
You even have the flexibleness to scale up or down. And even pause content material manufacturing if plans change.
Suppose your organization is slicing down prices and has slashed your content material writing finances from $5,000 to $1,000 monthly. In that case, you possibly can simply cut back the quantity of content material you fee from the writing companies.
Think about if that occurred with full-time writers on board. Now you’re layoffs. Severance pay, potential authorized charges related to employment termination, and the affect on worker morale and firm popularity can all create additional prices.
3. You Can Produce Completely different Types of Content material Effortlessly
Discovering an in-house author who excels in a big array of content material codecs isn’t inconceivable. But it surely’s robust.
Some writers maintain experience in long-form weblog posts. Some are well-known for his or her white paper writing. Then there are writers who’re finest fitted to e-mail newsletters and social media.
Whilst you can ask your in-house author to adapt to unfamiliar codecs, they could not have the ability to provide the identical high quality that extra specialised writers can.
Investing in content material writing companies solves this problem.
Many content material writing businesses have a various crew of writers, every specializing in a couple of totally different content material codecs. Then again, should you’re extra snug working with freelance writers, you may have the benefit of handpicking people who’re specialists in precisely the codecs you want.
Outsourcing your content material manufacturing affords loads of advantages. Nonetheless, it’s necessary to fastidiously consider firms and solopreneurs that provide these companies. Let’s evaluate what to search for in a content material writing service.
What to Look For in a Content material Writing Service
Whether or not you’re trying to work with a content material writing company or freelance writers, consider them based mostly on:
Content material High quality
Excessive-quality content material will help you construct belief and long-lasting relationships along with your audience. And encourage them to take some sort of desired motion.
Conversely, low-quality content material can push potential clients away. And will even injury your model’s popularity.
So, whereas evaluating content material writing companies, search for these with a confirmed observe file of manufacturing high-quality content material.
You are able to do this by reviewing their portfolio completely and studying shopper testimonials.
Semrush Content material Writing Managers Ana Camarena and Vlado Palvik emphasised the significance of high quality content material:
“We’re on the lookout for perfectionists who’re dedicated to producing top-notch content material. We need to work with professionals who perceive the subject completely and are prepared to supply different approaches when needed.
Our choice course of features a rigorous trial task, and we fee their work on totally different elements. This helps us evaluate them pretty.
Funds issues are necessary, however we place the next worth on high quality. Receiving a superb first draft typically equates to much less enhancing and higher efficiency in the long term.”
You must also consider their previous work to see if it:
- Instantly addresses the wants, pursuits, and ache factors of the audience
- Has a powerful opening that instantly catches readers’ consideration
- Retains the audience engaged
- Supplies useful info to the readers
- Follows the search engine marketing (search engine optimization) finest practices
- Encourages readers to take motion
You’ll be able to even go the additional mile by reaching out to among the author or company’s earlier shoppers straight for suggestions.
Previous Work Efficiency
Consider their previous work based mostly on how properly it has carried out or is at the moment performing. And whether or not it has helped their shoppers obtain their content material advertising and marketing objectives. For instance, by growing their natural search site visitors, the variety of leads generated, and/or getting new signups.
A great way to guage the efficiency of their weblog posts is by utilizing the Area Overview instrument.
Simply enter the URL of a weblog put up they’ve written, and click on “Search.”
Choose “Precise URL” from the drop-down menu, as highlighted within the screenshot under. It will assist you to see particular metrics for that exact weblog put up.
Regulate these metrics:
- Natural search site visitors: The variety of visits the weblog put up acquired from serps
- Backlinks: The variety of instances different web sites have linked to the weblog put up
- High natural key phrases: The key phrases for which the weblog put up is rating properly in search engine outcomes
- Natural site visitors development: The change in natural site visitors over time
Consider a number of weblog posts they’ve produced utilizing the Area Overview instrument. Click on the “Examine domains” tab to see statistics facet by facet.
For different content material codecs, totally different metrics must be tracked. Learn our complete information on the content material advertising and marketing metrics for extra.
Reliability
Keep away from collaborating with firms or solopreneurs that persistently miss deadlines, are troublesome to speak with, and make the collaboration course of tougher than it must be.
Ask your self:
Do you actually need to work with somebody who persistently misses their deadlines by 10 days? Or takes 5 days to reply each time you attain out to them?
There could also be cases that justify occasional delays, slower responses, or poor collaboration. But when your content material companion continually misses deadlines, takes perpetually to reply, and makes collaboration troublesome, you’re in all probability higher off with one other companion.
Whereas evaluating content material writing companies, ask for references. Scope out their LinkedIn suggestions. Or attain out on to their previous shoppers to inquire how dependable they discovered the company or freelancer to be.
Add-On Companies
Content material writing is only one side of content material advertising and marketing.
To ensure your content material drives the specified outcomes, you’ll want to:
- Construct a robust content material advertising and marketing technique
- Optimize your content material for serps
- Get high-quality backlinks
- Distribute this content material in ways in which it reaches your audience
It’s value contemplating content material writing companies that additionally provide a spread of add-ons. Like content material technique improvement, content material administration, search engine optimization, hyperlink constructing, content material distribution, and promotion.
Many content material writing businesses, particularly, provide these sorts of add-on companies. They might be much less generally out there when working with freelance writers.
Value
Whereas evaluating content material writing companies, price is a vital consideration.
Costs can fluctuate extensively, relying on the standard of the service, content material format, and the expertise stage of the skilled(s) concerned.
There’s no set normal for pricing within the content material writing business. As an illustration, content material writers cost wherever between $150 and $2,500 per long-form weblog put up.
It may be tempting to decide on the budget-friendliest choice each time. However bear in mind: The most affordable choice might not all the time be the perfect when it comes to high quality and effectiveness.
The identical applies should you’re contemplating the most costly choices. As an illustration, a contract author who costs $2,500 a put up won’t truly ship higher high quality than a author who costs $1,000.
To search out the perfect match for your corporation:
- Analyze your month-to-month content material necessities
- Set a hard and fast month-to-month finances you possibly can put money into content material writing
- Then, search for content material writing companies that may ship the specified high quality inside your finances
Content material Writers vs. Businesses: Which Ought to You Select?
There isn’t any goal flawed reply. However one reply will work higher for some firms than for others.
Right here’s a desk illustrating the variations between working with content material writers vs. businesses:
|
Side |
Content material Writers |
Content material Writing Businesses |
|
Time and Sources Spent |
You’ll spend extra time and assets discovering, hiring, managing, coaching, speaking with, and offering steerage to freelance writers. A perfect method is to construct an in-house content material advertising and marketing crew after which onboard freelance writers as content material companions. |
Businesses will seemingly prevent time and assets. That’s as a result of they often have a crew of writers, together with undertaking managers who oversee the undertaking from begin to end. You don’t have to construct a devoted in-house content material advertising and marketing crew. You’ll be able to simply assign somebody to supervise the collaboration with the company and be certain that the content material aligns along with your model pointers and objectives. |
|
Management |
Provides extra management over the general content material creation course of. You select writers to work with. You might have a direct line of communication with the writers. You present all of the steerage and suggestions they’ll want to supply high-quality content material. |
Doesn’t provide as a lot direct management over the content material creation course of. Sometimes, you talk with undertaking managers and content material leads reasonably than straight with the writers themselves. Usually, you possibly can’t present direct suggestions or steerage, however extra a basic overview or response. In the event you’re not properly aligned with the company content material crew, this may end up in high quality points. |
|
Experience and Specialization |
Permits for selective hiring based mostly on particular experience or area of interest specialization. But it surely takes a bit extra legwork to seek out every particular person individually. |
Sometimes, businesses have a crew of writers already who maintain experience throughout totally different industries and content material codecs. |
High 10 Content material Writing Companies to Take into account in 2024
Listed below are among the finest content material writing companies you should use in 2024.
1. Superpath
Superpath is a number one Slack neighborhood for content material entrepreneurs and writers. It had greater than 15,000 lively members as of the time of publication.
Companies of all sizes use Superpath to seek out content material writing companies.
There are two methods to rent content material writing companies on Superpath:
Submit Your Request within the #freelance-gigs Channel
Head over to their #freelance-gigs channel.
Discover the Airtable URL within the channel’s description.
Click on on the hyperlink and fill out the submission type.
After filling the shape, your request will mechanically be posted on their #freelance-gigs channel. Like this:
You can even put up your request straight. Nonetheless, it’s not the beneficial method.
Submit Your Request Utilizing Their Job Board
This can be a paid choice.
To put up a contract job itemizing, you’ll want to pay a flat charge of $99.
When you submit your request, it’ll seem on Superpath’s Job Board.
Your request will even be cross-posted in Superpath’s #job-listings channel.
And of their weekly roundup:
Superpath is a goldmine for firms trying to outsource their content material manufacturing. You’ll find loads of gifted writers and businesses that provide content material writing companies right here.
Except for content material writing, you may as well discover gifted professionals who will help you with different elements of content material advertising and marketing like search engine optimization, content material audits, content material technique, and extra.
2. Upwork
Upwork is a contract market that connects firms with particular person professionals and businesses from all throughout the globe.
In keeping with the latest information, greater than 18 million professionals provide their companies on Upwork.
You should utilize Upwork to rent particular person professionals and businesses with particular ability units. Like graphic designers, content material writers, and product managers.
There are 3 ways to rent content material writing companies on Upwork:
Submit a Job
Enroll as a shopper and put up a job itemizing.
As soon as revealed, freelancers and businesses who discover your undertaking related to their expertise will ship you proposals.
These proposals sometimes embrace an introduction, an outline of their expertise, a proposed method to your undertaking, and their pricing.
You’ll be able to evaluate these proposals and attain out to those you discover promising.
To draw the perfect content material writers and businesses, make your job description as detailed as attainable. Confirm your cost technique and ensure to say a finances vary.
You can even browse supplier profiles and invite particular freelancers or businesses to use to your job should you discover they align properly along with your wants.
Discover Them Instantly
This method includes utilizing Upwork’s search performance to seek for freelancers or businesses straight.
Simply enter the service you need to rent and choose “Expertise” from the drop-down menu. Like this:
Subsequent, manually vet the ensuing freelancers and businesses based mostly in your particular necessities. You should utilize filters to slender your search. Like hourly fee, expertise sort (freelancers, businesses or each), and site.
When you determine the perfect match(s), you possibly can straight message and even rent them.
Use Upwork’s Mission Catalog Function
This characteristic allows you to discover writers/businesses that may begin working in your undertaking nearly instantly.
Simply enter the service you’re trying to rent and choose “Tasks” from the drop-down menu. Like this:
You’ll see a listing of pre-defined tasks supplied by freelancers and businesses.
Every undertaking within the catalog features a mounted value (for various tiers) and an in depth description of what the service contains.
Peak Freelance is a Slack neighborhood of 1,000+ writers and company professionals from throughout the globe. It’s a spot the place among the most gifted freelance writers ask questions, assist one another, and focus on all-things-content.
There are two methods to seek out content material writing companies on Peak Freelance:
Submit Your Request within the #jobs channel
Simply head over to their #jobs channel and put up your request.
Submit Your Request Utilizing Their Job Board
Identical to Superpath, Peak Freelance additionally has their very own Job Board.
To put up a contract job itemizing, you’ll want to select from one in all their paid plans.
4. Content material by Peak
Content material by Peak is a boutique B2B content material advertising and marketing company run by Michael Keenan, the cofounder at Peak Freelance. As a contract author, Michael has labored with main SaaS firms like Shopify, Descript, ManyChat, and HelpScout.
Content material by Peak affords the next companies: content material technique, manufacturing, and refreshing.
They don’t have a concrete pricing in place, however they point out that their pricing begins at $5,000/month on their Contact Us web page.
5. Fiverr
Fiverr is one other freelance market. Greater than 4.3 million lively consumers use it every year.
You should utilize Fiverr to rent particular person professionals and businesses who provide a variety of companies.
Fiverr operates similar to Upwork’s Mission Catalog. The platform allows you to discover professionals who can begin working in your undertaking nearly instantly.
Simply seek for the kind of service you need.
You’ll get a listing of pre-defined gigs (tasks) associated to that service. Discover them to seek out the perfect match for you.
You should utilize filters to slender your search. Like vendor particulars, finances, or supply time.
Each gig on Fiverr contains pricing (for various tiers) and an in depth description of what the service contains. Together with further info associated to the service being supplied.
As soon as you discover the perfect professionals for your corporation, you possibly can both buy their pre-defined gig or attain out to them straight to debate customized necessities.
6. ProBlogger
ProBlogger’s Job Board attracts 1000’s of freelance writers every month.
It’s a web based service utilized by firms to seek out writers and businesses.
Customary job listings begin at $80.
You can even go for Employer Membership packages to get further reductions.
When you join, submit a request. Add info to it like job sort (contract, freelance, full-time, part-time), job title, class, and outline.
As soon as dwell, your itemizing will appear like this:
7. Verblio
Verblio is fashionable amongst firms with smaller content material manufacturing budgets.
They’ve an in depth community of over 3,000 freelance writers and editors together with devoted undertaking managers that can assist you produce content material effortlessly.
You’ll be able to order totally different types of content material like web site copy, weblog posts, white papers, and press releases.
Verblio provide two pricing tiers:
- AI+ human content material ($0.06 per phrase + $49.50 month-to-month charge): Created by writers utilizing their inside AI instruments
- Human content material ($0.16 per phrase): 100% created by writers
In the event you plan to supply greater than 50 articles a month frequently, Verblio additionally affords a 100% managed companies tier. It comes with a devoted undertaking supervisor and customised workflows constructed particularly for you.
8. Beam Content material
Beam Content material is a content material advertising and marketing company for B2B SaaS firms. They’ve labored with among the finest B2B SaaS firms of their respective industries. Like Outreach, Dooly, Groundswell, and MessageBird.
Brooklin Nash, Beam Content material cofounder, brings greater than a decade of expertise to the desk. He’s well-known and fashionable amongst firms for writing content material that drives precise conversations.
Beam Content material will help you with totally different elements of content material advertising and marketing—from content material ideation to writing to repurposing and distribution. They maintain experience in constructing results-driven content material engines from scratch.
Their pricing is dependent upon your particular necessities. However on their web site, they point out that their minimal month-to-month fee is $7,500.
9. HawkSEM
HawkSEM is a full-fledged digital advertising and marketing company well-known for producing high-quality content material for shoppers.
They focus on totally different types of content material like web site copy, weblog posts, whitepapers, case research, and press releases.
HawkSEM has labored with manufacturers like Microsoft, Verizon, and DirectTV.
Except for content material writing, HawkSEM additionally affords a variety of content material advertising and marketing companies like content material technique, distribution, search engine optimization, and content material enhancing.
HawkSEM doesn’t have public mounted pricing.They provide a free session the place you possibly can focus on your particular necessities. And based mostly on that, they’ll offer you a quote.
10. Pepper Content material
Pepper Content material is an AI-powered content material advertising and marketing platform that gives a devoted market for firms to attach with writers.
Companies of all sizes work with Pepper Content material. A few of their clients embrace Amazon Pay, Adani, and RVshare.
Their expertise market contains over 100,000 writers who’ve gone by means of a rigorous vetting course of. These freelancers focus on totally different types of content material like weblog posts, social media, product descriptions, and extra.
The corporate leverages its AI expertise to match companies with essentially the most appropriate writers based mostly on the undertaking’s necessities and the author’s experience.
Pepper Content material additionally offers companies with undertaking administration capabilities to work with freelance writers. This contains monitoring their progress, sharing recordsdata, and managing workflows.
You can even straight talk with these writers to debate undertaking particulars and supply suggestions.
Empower Your Content material Group to Produce Excessive-High quality Content material
Whether or not you’re employed with an company or a person author, empower them to ship top-notch content material utilizing Semrush’s wealthy suite of content material advertising and marketing instruments: