The Obtain: Neuralink’s largest rivals, and the case for phasing out the time period “consumer”


On this planet of brain-computer interfaces, it may possibly appear as if one firm sucks up all of the oxygen within the room. Final month, Neuralink posted a video to X displaying the primary human topic to obtain its mind implant, which shall be named Telepathy. The recipient, a 29-year-old man who’s paralyzed from the shoulders down, performed pc chess, transferring the cursor round along with his thoughts.

Neuralink’s announcement of a first-in-human trial made a giant splash not due to what the person was capable of accomplish—scientists demonstrated utilizing a mind implant to maneuver a cursor in 2006—however as a result of the know-how is so superior.

However Neuralink isn’t the one firm creating brain-computer interfaces to assist individuals who have misplaced the power to maneuver or converse. Learn on to check out a few of the corporations creating mind chips, their progress, and their totally different approaches to the know-how.

—Cassandra Willyard

This story is from The Checkup, our weekly well being and biotech e-newsletter. Enroll to obtain it in your inbox each Thursday.

It’s time to retire the time period “consumer”

Individuals have been known as “customers” for a very long time; it’s a sensible shorthand enforced by executives, founders, operators, engineers, and buyers advert infinitum.

Usually, it’s the proper phrase to explain individuals who use software program: a consumer is greater than only a buyer or a shopper. Generally a consumer isn’t even an individual; company bots are recognized to run accounts on Instagram and different social media platforms, for instance.

However “customers” can also be unspecific sufficient to refer to simply about everybody. It will probably accommodate virtually any large concept or long-term imaginative and prescient. We use—and are utilized by—computer systems and platforms and firms. Although “consumer” appears to explain a relationship that’s deeply transactional, lots of the technological relationships wherein an individual could be thought-about a consumer are literally fairly private. That being the case, is “consumer” nonetheless related? Learn the total story.

—Taylor Majewski

This story is from the following journal challenge of MIT Know-how Evaluation, set to go stay on April 24. For those who don’t already, enroll now to get a replica when it lands.

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