AI opens up a universe of alternatives. As new AI instruments emerge day-after-day, so do new methods of utilizing AI in your corporation and on a regular basis life. You need to use AI to do nearly something.
However that doesn’t imply AI will change content material entrepreneurs, SEOs, or writers — or, at the least, received’t change them but.
AI has a whole lot of potential. However it additionally has limitations. Earlier than utilizing AI for content material advertising and marketing, it’s useful to become familiar with the constraints of AI.
It isn’t sentient
AI doesn’t have a mind such as you or I do. It could actually’t suppose or really feel.
AI’s data relies solely on logic. In distinction, our data relies on a mixture of purpose and emotion. Our experiences and emotions form how we see issues. However AI doesn’t have that means.
AI would possibly feign human emotion, nevertheless it’s merely an phantasm. AI’s emotion is curated. AI can solely understand issues primarily based on the knowledge it’s fed.
You possibly can’t depend on it to be correct
Positive, AI is highly effective. However it isn’t at all times correct. Similar to people, AI generally will get issues flawed.
When utilizing ChatGPT, you will note a disclaimer stating, “ChatGPT might produce inaccurate details about folks, locations, or info.” Whereas AI instruments do their greatest to supply factually correct data, they nonetheless want a human contact.
In the event you’re utilizing AI, fact-check the knowledge it offers you. That is significantly essential when writing YMYL (Your Cash or Your Life) content material that has real-world results on the readers. In these instances, a human contact is essential for guaranteeing E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) runs via your content material. AI can’t replicate this, operating the danger of your content material being inaccurate and low high quality.
The output is restricted by the enter
Getting the very best outcomes from AI will depend on feeding it the very best data.
It’s like asking somebody to design you a emblem with out giving them the precise particulars about what you need the brand to seem like. They could get it proper. However it’s extra seemingly that they’ll get it flawed — and you’ll find yourself in a back-and-forth ping-pong match of reiterating the design.
It’s worthwhile to inform AI precisely what you need. In any other case, it’s going to hazard a guess (and sure get it flawed). Be particular in your request — like actually particular. Need AI to provide you ten content material concepts for a weblog put up on programmatic website positioning? Inform it! Need to be certain that these outcomes are all in regards to the SaaS business? Inform it! The extra particular your generative AI immediate is, the higher the output can be.
The responses can really feel canned
You may get AI to jot down your touchdown pages, weblog articles, and advert copy. However you may not need to.
Bear in mind how I stated AI isn’t sentient? And that the output is restricted by the enter? Effectively, each of these components additionally contribute to the responses feeling considerably meh.
AI responses can really feel canned. They lack the originality and persona you get from a human author who is aware of your model inside and outside.
With that stated, you may practice some AI instruments, similar to ChatGPT, to supply content material that mirrors your model’s voice, persona, and tone. You are able to do this by sharing examples of your writing fashion, offering background data in your firm, and feeding it your tone of voice tips. However I’ll share extra on that later within the article.
One other attribute that limits the creativity of AI outputs is that it doesn’t routinely take into account the consumer journey stage, their present motivations or needs, or the precise phrases that drive motion for them. AI doesn’t know your deeper model origins or future targets — until you practice it on them.
All that provides as much as creating generic content material anybody might write. Use AI sufficient occasions, and you’ll discover acquainted patterns within the responses. It sounds like AI.