Ecommerce in Spain amounted to over 84 billion euros final yr, marking a 16.3 p.c development in comparison with 2022. Most digital commerce transactions have a world dimension: within the final quarter, Spaniards spent practically 60 p.c of their cash, that was spent on-line, overseas.
That is in accordance with knowledge from CNMC (Comisión Nacional de los Mercados y la Competencia), the nationwide market and competitors authority in Spain. To advertise commerce, the watchdog additionally conducts market analyses, amongst different actions.
Largest on-line sectors
CNMC makes use of a broad definition of ecommerce in Spain. Inside this, journey companies and tour operators represent the biggest sector, accounting for 8.5 p.c of all digital commerce within the fourth quarter of 2023. Clothes follows with a share of seven.3 p.c, amounting to about 6 billion euros yearly, whereas air transport takes the third spot (5.5 p.c share).
Spaniards spent round 6 billion euros on clothes on-line.
When it comes to the variety of digital purchases, playing leads the way in which. Within the final quarter of final yr, the tally stood at 432 million transactions, representing a development of over 15 p.c.
Cross-border increase
In that final quarter of 2023, solely 40.1 p.c of the digital transaction worth remained in Spain: the remaining 59.9 p.c flowed to international entities. This quantities to 13.6 billion euros in three months, most of which was spent at sellers in different EU international locations. Spanish shoppers particularly favor on-line shops from different member states for his or her clothes purchases.
Solely 4 out of 10 digitally spent euros stay in Spain.
The cross-border share of Spanish on-line transactions is rising (plus 19 p.c). In the meantime, Spanish on-line retailers are additionally more and more incomes income from international clients, however the volumes are small: much more euros circulate out of Spain to different international locations than vice versa.
Amazon in Spain
Amazon is the biggest participant within the Spanish digital market. It simply recorded a gross annual income of seven.1 billion euros final yr due to its actions within the nation.