Companies as we speak face distinctive challenges, whether or not it’s with hybrid cloud, AI, knowledge analytics, or the entire above. Delivering options that may handle these challenges successfully requires a sturdy ecosystem of partnerships. On the middle of this important ecosystem is the associate advertising and marketing staff at Cloudera, who work tirelessly in pursuit of excellence for patrons—and consequently, we’re proud to share that six of our very personal Clouderans have been acknowledged by CRN as a part of this yr’s Ladies of the Channel. Every of those girls play an integral function in fostering Cloudera’s associate ecosystem and delivering on probably the most urgent buyer wants.
Yearly, CRN publishes its Ladies of the Channel mission to honor feminine executives for his or her accomplishments through the earlier yr, in addition to the far-reaching affect these girls have on the broader expertise trade. Winners of this award are girls who’ve performed a distinguished function within the IT channel ecosystem with both a channel group, options supplier, or distributor.
Let’s rejoice Cloudera’s personal Ladies of the Channel and study a bit extra concerning the winners.
Natascha Lee, Head of World Companion & Alliance Advertising – Natascha—a six-time winner of the Ladies of the Channel awards—boasts over 20 years of channel advertising and marketing expertise throughout a number of B2B expertise companies, together with her time right here at Cloudera. In her place, Natascha has led the transformation of Cloudera’s already high-performing World Companion & Alliance Advertising staff, weaving collectively the artwork and science of promoting to drive demand. She and her staff’s work has been instrumental in aggressively pursuing income targets and rising market share, in addition to has instantly contributed to main progress throughout the associate advertising and marketing program. Throughout her time with Cloudera, Natascha has helped facilitate main associate integrations with organizations like NVIDIA, amongst others, as the corporate continues to strengthen its choices.
Valaretha Brown, Senior Companion Advertising Supervisor – Valaretha has delivered impactful outcomes and progress alternatives by her work executing artistic strategic advertising and marketing packages at Cloudera. A 3-time winner of the Ladies of the Channel awards, Valaretha repeatedly aligns with trusted advisor associate contacts to ship progressive demand-generation packages. Valaretha works collaboratively with complicated, extremely matrixed associate organizations to uncover strategic initiatives that make a right away affect. As part of that function, Valaretha has been on the coronary heart of incorporating companions in marketing-wide packages, driving vital new leads, and delivering cobranded, impactful content material for joint campaigns.
Lan Chu, Senior Companion Advertising Supervisor – As Senior Advertising Supervisor in Companion Advertising at Cloudera, Lan leverages her greater than 20 years of experience in advertising and marketing technique and demand technology to work intently with cross-functional groups, companions, and distributors to ship channel-focused advertising and marketing packages that amplify gross sales and drive enterprise success for Cloudera’s complete associate ecosystem. The truth is, you may study extra about Lan and her work with the associate advertising and marketing staff right here. Being named as a Ladies of the Channel recipient is a mirrored image of Lan’s dedication to elevating associate advertising and marketing packages at Cloudera and her deep understanding of what the wants of shoppers actually are.
Naomi Gravelding,Companion Advertising Supervisor – As a veteran of software program startups, Naomi has a deep understanding of the house and the skillset to quickly react to modifications available in the market. Her work has helped to develop associate advertising and marketing communications initiatives and fold in new and improved methods and processes to spice up consciousness of Cloudera’s associate ecosystem and lengthen the corporate’s attain with present and potential companions. Naomi constructed Cloudera’s first LinkedIn Companion Showcase web page, which permits companions to have interaction instantly with the broader associate ecosystem. By her efforts to develop the associate advertising and marketing program, Naomi has helped improve attain amongst companions and prospects and set up clear pointers for efficient digital communications.
Janet O’Sullivan, Senior Companion Advertising Supervisor – Janet’s dynamic and far-reaching function managing companions throughout 4 continents has had a big affect in fostering progress, creating a robust associate ecosystem, and producing vital ROI, all in service of delivering on prospects’ most necessary wants. Her efforts have been extremely profitable, producing a 50% progress of the associate pipeline in her area collaborating with companions and inner stakeholders on greater than 80 actions. These campaigns ranged from among the greatest trade occasions to smaller, rather more centered, account-based advertising and marketing (ABM) actions. She has additionally performed a necessary function in driving the associate advertising and marketing staff’s advertising and marketing growth funds throughout the associate ecosystem.
Caitriona Snell, Senior Supervisor, AI/ISV Companion Advertising and Advertising Operations – Caitriona is one other integral member of Cloudera’s associate advertising and marketing staff, driving operational excellence and managing long-term tasks that improve world income alternatives within the channel. Caitriona has established herself as a frontrunner and even acts as a subject knowledgeable on advertising and marketing initiatives for different groups. As a winner of Ladies of the Channel, she is being acknowledged for her function in piloting a lead distribution program throughout a number of geographies that will finally result in vital deal registrations and an enormous variety of new alternatives. She has additionally performed an necessary function in connecting Cloudera expertise and options to broader environmental, social, and governance (ESG) reporting wants—a side that has grow to be more and more necessary for patrons and, likewise, necessary for channel companions to assist handle.
Study extra how Cloudera’s associate ecosystem can assist your hybrid cloud journey.