In March 2024, Samsung introduced partnerships with Avenue League Skateboarding (SLS), Professional Breaking Tour (PBT) and World Surf League (WSL) to rejoice the sports activities of skateboarding, breaking and browsing — and their communities — on the Street to Paris 2024 and past.
Samsung created a three-part docu-series to highlight every sport’s iconic subculture as a part of the corporate’s marketing campaign for Paris 2024, “Open at all times wins.” Produced in collaboration with SLS, PBT and WSL, the venture encapsulates how the skateboarding, breaking and browsing communities all share the widespread worth of openness.
To rejoice the venture and join with the communities who sit on the very coronary heart of those sports activities, Samsung premiered the primary two movies at unique screenings — showcasing “Concrete Desires” on the 2024 SLS Championship Tour in San Diego, U.S., and “Breaking Boundaries” at Professional Breaking Tour 2024 in Atlanta, U.S. “The Subsequent Wave” will debut on the WSL’s SHISEIDO Tahiti Professional in late Might.
Samsung joined hundreds of skateboarding fans on the Viejas Area in San Diego to look at hopefuls compete within the 2024 SLS Championship Tour. Followers gathered and eagerly noticed the competitors, the place Crew Samsung Galaxy’s very personal Rayssa Leal secured first place within the Girls’s Closing.
As well as, followers and attendees took selfies with props at a skateboarding-themed “Open at all times wins” picture sales space.
“The Galaxy S24’s picture and video capabilities are good for skateboarding and capturing the fast-paced motion and tips which are at all times taking place,” shared one customer.
“I really like the options on the Galaxy S24 Extremely. The interpretation instrument is beneficial,” added one other visitor. “Eradicating shadows out of images is superb as a result of everyone seems to be utilizing their telephones to take photos. The expanded storage can be nice.”
“The documentary is superior,” mentioned an attendee. “It’s superb that SLS and Samsung have come collectively to assist out the tradition and actually highlight it.”
▲ “Concrete Desires” is screened in the course of the ultimate competitors on the 2024 SLS Championship Tour in San Diego.
▲ Crew Samsung Galaxy’s Rayssa Leal (Skateboarding, Brazil)
▲ Crew Samsung Galaxy’s Sky Brown (Skateboarding, Nice Britain)
▲ Followers check out Galaxy telephones and take pictures on the Samsung Galaxy Expertise zone.
Following the screening in San Diego, Samsung headed to the East Coast for Professional Breaking Tour 2024 at eHall Atlanta, the place Samsung held a particular screening of “Breaking Boundaries” for followers in between the preliminary and ultimate rounds of the competitors.
In the course of the occasion, followers visited the Samsung sales space the place that they had an opportunity to snap pictures at a breaking-themed picture sales space crammed with enjoyable props and enter a raffle to win prizes that included a few of Samsung’s newest improvements.
Samsung additionally awarded an “Open Award” plaque and a Galaxy S24 Extremely to King Quic for his cyphering efficiency. In breaking, a cypher is when B-boys and B-girls type a circle and enter the center one after the other to indicate their freestyle dancing. Cyphers have been round ever since breaking started, and so they’ve at all times been a spot the place breakers can categorical themselves.
“The documentary represents an important items of breaking,” mentioned one customer. “It has roots on the street, however it represents the end result of all of the individuals who wish to transfer and have approach and present who they’re.”
“The movie seems actually good,” shared an attendee. “It’s cool to see the tradition represented in a cinematic fashion. Folks must know the place to see the dance. It’s not simply vital — it’s highly effective.”
“It’s so superior to see Samsung supporting the breaking neighborhood,” added one other visitor. “Between breaking’s debut on the Olympics and the partnership with Samsung, that is going to be an enormous yr for the expansion and consciousness of the game.”
“Breaking can solely continue to grow, so it’s nice to have companions like Samsung serving to the expansion and highlighting breaking’s tradition and neighborhood by means of issues like this documentary,” mentioned a customer.
“Concrete Desires” and “Breaking Boundaries” can each be discovered on Samsung’s YouTube channel.
▲ Breakers compete on the 2024 Professional Breaking Tour in Atlanta.
▲ “Breaking Boundaries” is screened between the preliminary and ultimate rounds.
▲ Followers get pleasure from Samsung’s breaking-themed picture sales space.