‘Olympic Video games Instants Shared #withGalaxy,’ now on view at iconic places all through Paris, options Workforce Samsung Galaxy and celebrates the great thing about sport and the Metropolis of Gentle’s iconic structure
▲ Concorde: 288 Boulevard St-Germain, 75006 Paris
Samsung Electronics, a Worldwide Olympic and Paralympic Companion, immediately unveiled a brand new artwork marketing campaign created by legendary French photographer Raymond Depardon and his son, director and photographer Simon Depardon. The marketing campaign, which known as “Olympic Video games Instants Shared #withGalaxy,” is now dwell throughout the town of Paris and accommodates fascinating imagery that provides a brand new perspective to the facility of sport. It’s one in all some ways Samsung helps to convey the spirit of the Olympic and Paralympic Video games to life within the host metropolis because the countdown to Paris 2024 continues.
As a photographer and filmmaker, Raymond Depardon has captured a few of the most iconic photographs of the century, together with portraits of the athletes in Olympic competitors between 1964 and 1980. The brand new marketing campaign, which was developed in collaboration between Samsung and the Metropolis of Paris, pays homage to Raymond’s famend work and represents a passing of the torch — as Raymond’s iconic black-and-white, archival imagery is exhibited alongside new imagery from his son Simon, who targeted his lens on a few of the latest Olympic Video games and Paralympic Video games disciplines.
The sequence of photographs options Workforce Samsung Galaxy athletes; Sarah Bee (Breaking), Aurelien Giraud (Skateboarding), Mejdi Schalck (Sport Climbing) and Yvan Wouandji (Blind Soccer) and is at present being showcased at 9 iconic Parisian landmarks and metropolis websites together with Rue du Louvre, Pont de la Concorde and Rue des Pyramides, till early September 2024.
▲ Pyramides: 187 Rue St-Honoré, 75001 Paris
“I used to be thrilled to take part on this challenge as a result of it’s the first time ever that my images are being displayed alongside my father’s,” mentioned Simon Depardon. “The art work not solely options 4 unbelievable French athletes enjoying their sports activities, but in addition I wished to indicate every athlete’s human character by taking portraits of them on the similar time,” Depardon added. “The efficiency capabilities of the Galaxy S24 are excellent and opened up so many alternatives for us to create one thing that matches in artistically with the town.”
From June 24 by way of September 8, 2024, followers are invited to take part within the marketing campaign by sharing messages of assist for Workforce Samsung Galaxy through a QR code featured on every picture. The messages might be proven at Samsung’s Olympic™ rendezvous @ Samsung | Champs-Elysees 125 and Village Plaza, Samsung’s athlete lounge inside the Olympic and Paralympic Village, in the course of the Olympic and Paralympic Video games.
“The mission of the Olympic and Paralympic Video games is to convey the world collectively in a spirit of openness,” mentioned Stephanie Choi, EVP & Head of Advertising of Cellular eXperience Enterprise at Samsung Electronics. “By means of our collaborative marketing campaign with Raymond and Simon Depardon, Samsung is using revolutionary Galaxy expertise to write down one other chapter within the close to 40-year story of supporting the perfect beliefs that the Olympic and Paralympic Video games have to supply.”
Further places for the marketing campaign’s 10 photographs — comprising two of Raymond Depardon’s legendary images and eight new photographs from Simon Depardon — are positioned at Gare de L’Est, Quartier Saint-Germain, Porte d’Orléans, Stade de France, Rue Vieille du Temple and Opéra.
For extra info, go to https://withgalaxy.galaxyexperienceparis.com/en.
▲ Saint-Germain: 51 Rue Bonaparte, 76006 Paris
▲ 29 Boulevard Romain Rolland, 92120 Montrouge
Places for ‘Olympic Video games Instants Shared #withGalaxy’
- 187 Rue St-Honoré, 75001 Paris
- 288 Boulevard St-Germain, 75006 Paris
- 13 Rue du Louvre, 75001 Paris
- 33 Avenue Jules Rimet, 93200 Saint-Denis
- 36 Avenue de l’Opéra, 75004 Paris
- 29 Boulevard Romain Rolland, 92120 Montrouge
- 95 Rue Vieille du Temple, 75004 Paris
- 51 Rue Bonaparte, 76006 Paris
- 117 Rue du Faubourg Saint-Martin, 75010 Paris
About Samsung’s Involvement within the Olympic Video games
Samsung has been a Worldwide Olympic Companion for the reason that Olympic Winter Video games Nagano 1998. For over 25 years, athletes and followers have trusted Samsung’s transformative cell expertise to share the Olympic spirit globally and proceed to form the digital way forward for the Olympic Video games for Paris 2024 and past. The corporate’s dedication to the Olympic Motion quickly faces its fourth decade of partnership and extends by way of Los Angeles 2028. Samsung’s purposeful improvements within the wi-fi communications and computing gear class, together with gear that options synthetic intelligence, digital actuality, augmented actuality and 5G will change the way in which the world experiences the Olympic Video games.
About Samsung’s Involvement within the Paralympic Video games
Samsung is a Worldwide Companion of the Worldwide Paralympic Committee (IPC) within the wi-fi communications and computing gear class. Ranging from Paralympic Winter Video games Torino 2006, the corporate has proudly supported the Paralympic Motion and enabled athletes and followers world wide to share the thrill and inspiration of the Video games by way of Samsung’s transformative cell expertise. Samsung’s dedication to the Paralympic Video games will lengthen by way of to Los Angeles 2028 and be celebrated by way of revolutionary cell and computing experiences powered by purposeful improvements within the wi-fi communications and computing gear class, together with gear that options synthetic intelligence, digital actuality, augmented actuality and 5G.