In our Final Information to Retailer Locators, we talked about how including a primary set of State > Metropolis > Location inner hyperlinks to search-only retailer locators can enhance search engine marketing efficiency for the Location Pages.
A search-only locator web page normally features a retailer locator map and/or retailer finder that searches numerous places to seek out the closest retailer. You’ve seemingly interacted with a couple of earlier than, the place you place in your zip code and it returns the closest location or places in a Google map sort of show. They’ll generally have distinctive map kinds, retailer pickup choices, a person information, map zoom degree, and the works. Mainly, it’s constructed by somebody who seemingly is aware of a factor or two about javascript, html, geocoding APIs, or net growth.
It’s rather more practical from a person expertise standpoint and an enchancment on the single-page resolution. Nonetheless, it’s nonetheless not one of the best resolution as a result of the search outcomes web page is generated by person enter (including the zip code). So, Google has no method of discovering this location info. In brief, the interior search end result helps customers get the essential location info they should know, but it surely’s not nice for search engine marketing functions.
In actual fact, now we have executed research that present that search-only retailer locators usually rank for 50% fewer key phrases than these with the State > Metropolis > Location inner hyperlinks setup.
We just lately labored on a multi-location website that has had the search-only locator concern for years. A couple of weeks in the past, they launched a easy State > Metropolis > Location listing and up to now, that is the end result:
Non-branded Google queries – Clicks & Impressions
This website nonetheless has an extended technique to go. We haven’t up to date the content material on the Location Pages in years, so it’s due for a refresh (we will probably be utilizing our internally constructed Location Web page AI software to take action), however if you’re searching for proof that it’s price it to replace your retailer locators, right here it’s.
Need assistance with Native search engine marketing? Hit us up at LSGSEO.com.