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Restaurant homeowners can construct their enterprise and private manufacturers concurrently.
Kelli Ferrell is a definite persona within the restaurant house. Not simply because the founding father of Nana’s Rooster-N-Waffles, however as a dynamic particular person weaving collectively her roles as a mom, content material creator, entrepreneur, and self-taught chef.
On the earth of culinary arts, Kelli transcends the normal position of a restaurateur.
She makes use of Instagram as a digital platform to strategically separate her private model from that of the enterprise. Her @whoiskelli account affords a singular window into her each day life, providing glimpses of her culinary prowess, vogue insights, and the thrill of motherhood.
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“@whoiskelli represents who I’m as a person, as a mom, as a content material creator, as an entrepreneur, and as that on a regular basis girl simply form of striving to construct her model,” Ferrell informed Shawn Walchef of Cali BBQ Media. “My diploma was in vogue, merchandising, and design. It had nothing to do with culinary. So you will get a bit of bit extra fashion-inspired issues. Nevertheless it’s meals and vogue that you’d actually see on @whoiskelli.”
Alternatively, branding is a necessary component for Kelli that extends past her position as a restaurant proprietor. Because the self-taught chef behind Nana’s Rooster-N-Waffles, she acknowledged the necessity to set up a separate model for herself. Kooking with Kelli turned an avenue the place her passions intertwine, showcasing her distinctive method as a non-traditional chef. “Kooking with Kelli is absolutely birthed for meals and vogue,” she says. “I knew that I had the model, Nana’s Rooster-N-Waffles, however I used to be additionally my very own separate model of issues that I wished to do.”
Waffle Combine, Grits, and 24-Karat Gold Syrup
Kelli Ferrell’s entrepreneurial spirit would not cease at operating a restaurant; it extends to launching distinctive merchandise. She prolonged her model by introducing a line of merchandise, together with her waffle combine, cajun grits, and an opulent gold-flaked 24K Magik Maple Syrup.
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“I wished you, the patron, to have the ability to take them house and get artistic with them,” Kelli says, emphasizing her want for her visitors to expertise the creativity and uniqueness of her culinary choices.
“I wished to do a pure gold maple syrup so that you form of get that meals and vogue luxurious.”
With all these huge initiatives taking place, Ferrell can be centered on increasing Nana’s Rooster-N-Waffles, and in addition Girls in Eating places, a lady empowerment motion that gives schooling and occasions to ladies within the trade.
“I consider in constructing with others,” says Kelli Ferrell. “I consider that it is sufficient room for all of us, and I am actually open to that.”
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