As a member of Crew Paradise, our journey via the Objective Hackathon 2023 was an exhilarating expertise that offered precious insights into product administration and problem-solving. Over the course of 4 days, we engaged in a rigorous technique of downside exploration, ideation, and solution-building, with a concentrate on making sustainable assortment extra engaging to clients.
Our journey started with downside exploration, the place we delved into the challenges of discovering a sustainable assortment. We recognized an absence of sustainability data hindering the inventive course of and acknowledged the necessity to take a look at the issue from totally different angles. This led us to concentrate on clients and how one can make sustainable merchandise extra interesting to them.
Throughout the ideation part, we generated quite a few concepts and narrowed all the way down to the ultimate concept, exploring two angles: rewarding sustainability and recommending comparable however sustainable merchandise. We additionally carried out a “5 Why’s” train, which led us to the issue assertion: “How would possibly we make a sustainable assortment really feel like a great deal?” This course of highlighted the significance of understanding buyer conduct and preferences, in addition to the necessity for daring and inventive approaches to deal with the challenges.
As we constructed the answer, we encountered a number of “aha” moments, akin to the conclusion that clients merely need to really feel that their buy was a great deal, with high quality typically being a extra vital criterion than worth. We additionally realized the significance of validating assumptions with customers, as evidenced by the testing of our resolution with precise bol.com customers and receiving precious suggestions.
Our journey culminated within the creation of a service that was showcased on the bol.com stg surroundings. Nevertheless, we additionally confronted challenges, akin to the necessity to make the “large image” clear and be certain that the part showcasing sustainable merchandise was extra seen and fascinating for purchasers.
All through this journey, we gained a deeper understanding of the product administration course of, from downside exploration and ideation to solution-building and consumer validation. We realized the importance of creativity, boldness, and consumer suggestions in growing options that resonate with clients.
In conclusion, our participation within the Objective Hackathon 2023 was a transformative expertise that offered precious classes in product administration, innovation, and customer-centric design. We sit up for making use of these insights to future endeavors and persevering with our journey of making impactful and sustainable options for purchasers.