As Artemis Advertising celebrates its twentieth anniversary, Managing Director Mike Knivett displays on his journey, the corporate’s evolution, and its dedication to consumer success.
Q: Artemis Advertising’s origin story is exclusive. Are you able to inform us how the corporate got here to be?
Our journey into digital advertising and marketing wasn’t deliberate. I had launched my abroad property enterprise and had a really irritating expertise with an search engine optimisation company that didn’t ship on its guarantees. This led us to convey our search engine optimisation operations in-house. As we developed our abilities and noticed outcomes, we realised there was a niche out there for an company that prioritised honesty, transparency, and tangible outcomes.
That’s how Artemis was born – from a need to do issues otherwise and actually assist companies develop on-line.
Q: How has your imaginative and prescient for the corporate developed over the previous twenty years?
Our core mission has at all times been to assist companies succeed on-line and improve their income. Over time, we’ve expanded our companies past search engine optimisation to incorporate numerous features of digital advertising and marketing, together with digital PR, conversion price optimisation (CRO), social media, e mail advertising and marketing, and extra. This evolution permits us to supply complete methods that drive actual enterprise progress for our shoppers.
One other facet of our imaginative and prescient was to demystify search engine optimisation which, for a lot of, is kind of complicated. We at all times endeavour to clarify technical and complicated phrases in plain English to assist our shoppers see the worth in what we do. We’re proud to say that a few of our shoppers have been with us for over a decade, which I consider speaks volumes concerning the worth we offer.
Q: What do you contemplate to be Artemis’ greatest achievement in these 20 years?
Our greatest achievement has been persistently delivering outcomes that immediately influence our shoppers’ backside traces. We’re proud to have helped quite a few companies improve their income considerably, whether or not it’s a neighborhood owner-managed agency or a nationwide enterprise with a number of income streams.
It’s extremely rewarding when a consumer, no matter how lengthy they’ve been with us, reaches out to specific their appreciation for the terrific job we’re doing. These moments remind us why we began this journey within the first place.
Q: The digital panorama has modified dramatically since 2004. How do you keep forward of the curve to your shoppers?
Staying forward requires fixed studying and adaptation. At Artemis, we make investments closely in analysis and improvement (R&D), testing new methods and applied sciences earlier than they turn out to be mainstream. Our crew additionally undergoes common coaching and upskilling to maintain their abilities sharp whereas encouraging their very own skilled improvement.
We’ve additionally developed sturdy programs for monitoring rankings, visitors, and conversions, permitting us to refine our methods in actual time. Importantly, we keep fixed channels of open communication with our shoppers, making certain our methods align with their evolving enterprise targets and market situations.
Q: Are you able to share a difficult second Artemis confronted and the way you overcame it?
The COVID-19 pandemic was a big problem for everybody, it’s honest to say. Many companies had been struggling to remain afloat, and advertising and marketing budgets had been usually the primary to be minimize. We determined to face by our shoppers throughout this troublesome time; we drastically decreased our charges and, in some instances, labored primarily free of charge to assist our shoppers keep stability. This strategy not solely helped our shoppers climate the storm but additionally strengthened {our relationships} and strengthened our dedication to their success.
Q: What units Artemis aside from different digital advertising and marketing companies?
I consider it’s our unwavering give attention to driving tangible enterprise outcomes for our shoppers. We’re not nearly enhancing rankings or growing visitors – we’re about rising our shoppers’ companies and boosting their income.
Our strategy is at all times tailor-made to every consumer’s particular wants and targets so that may manifest in several methods. We mix deep technical experience with a real dedication to our shoppers’ success, and I believe that’s why we’ve constructed such unimaginable, invaluable long-lasting partnerships with lots of them.
Q: How has your strategy to firm tradition developed, particularly with the shift in direction of versatile working?
We’ve at all times believed in fostering a collaborative, supportive surroundings. With the shift to extra versatile working, we’ve needed to be extra intentional about sustaining that tradition. We’ve invested in higher communication and collaboration instruments to maintain our crew concerned, notably as a few of them reside fairly distant.
We often convey all of them alongside to team-building actions and social occasions which convey us nearer collectively. We’ve additionally put a powerful emphasis on work-life stability and steady studying, making certain our crew feels supported in growing new abilities and exploring new areas of curiosity.
Q: What rising traits do you see doubtlessly disrupting the digital advertising and marketing business?
Past AI, which is already making waves, we’re seeing vital adjustments pushed by voice search, interactive content material, and growing emphasis on person privateness. The rise of AI-led search engine consequence pages goes to be attention-grabbing, however every single day brings a brand new problem or replace which means we have now to be continually fascinated about how that might influence our shoppers. That’s why we’re continually evolving our approaches to make sure we – on behalf of our shoppers – keep one step forward of those adjustments.
Q: As you rejoice this milestone, what message would you wish to share?
We’re extremely grateful to all our shoppers who’ve trusted us with their digital advertising and marketing success over time – it’s a pleasure to work alongside you. To our crew, your dedication and experience are what makes Artemis nice, and we actually worth your dedication and power. We’re excited concerning the future and look ahead to persevering with to innovate and drive progress for companies throughout the UK and past.
As Artemis Advertising enters its third decade, it’s clear that the eagerness and imaginative and prescient that drove the corporate’s inception are nonetheless very a lot alive. Mike’s dedication to innovation, consumer success, and nurturing a powerful crew tradition positions Artemis nicely for continued progress and prosperity. Right here’s to the following 20 years of driving digital success for companies nationwide!