Graphic: Ed Hardy/Cult of Mac
Apple is making ready to launch new M3 iPads and MacBooks this month. However don’t anticipate an Apple March occasion for his or her unveiling.
As a substitute, the corporate reportedly will announce the gadgets by way of a “collection of on-line movies and advertising campaigns.”
M3 iPad Professional gained’t get a product launch occasion
Previously, Apple sometimes held occasions in March to announce new merchandise. With a number of new iPads and MacBooks prepared for an replace, hypothesis about an Apple March occasion was swirling for months. However Bloomberg reporter Mark Gurman claims in any other case within the newest version of his Energy On publication.
Whereas these merchandise might be launched comparatively quickly, they gained’t get a devoted launch occasion, in keeping with Gurman. As a substitute, Apple will possible announce them by way of its web site and a advertising marketing campaign.
His sources say Apple has a “particular model of iOS 17.4 with assist for brand new {hardware}” due for launch in late March. So, these gadgets may launch in March or April.
Apple didn’t refresh its iPad Professional or iPad Air lineup in 2023. It was the primary time in years that the corporate didn’t announce new iPads in a calendar yr.
No Apple March occasion, however iPads and MacBooks may carry modest upgrades
Rumors recommend Apple is engaged on M3-powered iPad Professionals with a slimmer chassis and OLED shows. We additionally hope that Apple’s subsequent flagship iPad options even longer battery life and MagSafe assist for wi-fi charging.
An iPad Air refresh can be within the pipeline. Whereas the Air will retain the identical design as the present mannequin, a brand new 12.9-inch variant purportedly will be a part of the lineup. Leaked renders point out it would appear to be its smaller 10.9-inch sibling.
A revamped Magic Keyboard for the iPad Professional with an aluminum prime case supposedly will launch alongside the brand new gadgets.
Upgraded 13-inch and 15-inch MacBook Air fashions with Apple’s newest M3 chip are due for launch as nicely. Past a modest spec bump, these gadgets usually are not anticipated to carry different adjustments.
Apple introduced the M2 iPad Professional in 2022 by way of a press launch as nicely. So, the corporate taking an analogous strategy once more gained’t be stunning.