Advertising and marketing Velocity Central (MVC) is Cisco’s data-driven demand era platform created by entrepreneurs for entrepreneurs. Our companions use MVC to study, construct their model, launch campaigns, monitor outcomes and grow to be world-class entrepreneurs.
For the previous decade, MVC has offered our companion advertising professionals with curated campaigns for as we speak’s largest alternatives. This month’s highlight marketing campaign is on finish person safety with Cisco Person Safety Suite.
The Person Safety Problem
One of many major challenges going through organizations as we speak is identity-based assaults. Dangerous actors are utilizing a variety of strategies, from phishing and social engineering to provide chain assaults, enterprise e mail compromise, and extra. For a lot of of those assaults, it will take a cybersecurity professional to identify the purple flags. This has grow to be a significant downside for organizations. Talos, Cisco’s Risk Intelligence Group, discovered that 80% of breaches had been brought on by focusing on customers.
Person Safety is a sizzling matter, and one many safety patrons have been grappling with. Every time a brand new menace emerges, a brand new answer involves the market to guard in opposition to that menace. The truth is, giant enterprises have, on common, 76 safety merchandise. That is resulting in product complexity for safety and IT groups and organizations want to simplify.
That is the place Cisco, together with our companions, can present a holistic strategy to defending customers.
Cisco has investigated and researched this downside and once we requested safety patrons what their high concern is, they stated time and again that product complexity is the foundation of the problem. So fairly than proceed the vendor-by-vendor strategy, we requested if these similar patrons would take into account a set to save lots of time managing merchandise, to make it simpler to deploy merchandise, and lower your expenses.
With the Cisco Person Safety Suite, we provide a brand new strategy to defending customers and solely Cisco has the size and community to tell our merchandise to raised shield our clients. With over 300,000 clients and over 550 billion safety occasions per day, we see quite a bit. We’re utilizing this data to raised shield our customers so we all know which malicious websites we should always block, which IP addresses unhealthy actors are utilizing, or what behavioral indicators ought to set off sure alerts.
Cisco Person Safety Suite
The Cisco Person Safety Suite supplies a simplified, built-in person expertise. Person safety supplies higher efficacy via an built-in roadmap, complete safety, and incorporates AI to rework administration and safe outcomes.
Merchandise work collectively and supply clients with:
- Higher experiences: permits your clients to be productive at their job with safe, seamless entry to all assets
- Higher economics: Work with one vendor to offer the breadth of options to guard your customers – which means one contact, one contract, and one renewal.
- Higher efficacy: enhance your clients’ safety posture, decrease their dangers, and hold their delicate data protected.
Cisco Person Safety Suite supplies our companions with:
- Consolidating cybersecurity options beneath one vendor to simplify subscription administration for companions
- Increasing the chance into an Enterprise Settlement (EA), making it way more troublesome for aggressive safety suppliers to displace incumbency
- Collaborating with our clients as a trusted advisor and help clients on their person safety journey
- Bettering effectivity and saving clients cash, whereas offering a precious enterprise final result
Drive demand and pipeline with Advertising and marketing Velocity Central
Do you know that companions who use Advertising and marketing Velocity Central (MVC) generate 4 instances extra pipeline than those that don’t? As a profit for being a Cisco registered companion, you’ll be able to generate extra pipeline and bookings by activating the Person Safety marketing campaign on Advertising and marketing Velocity Central.
MVC accelerates your time to market with ready-to-use content material, customizable campaigns together with e mail and social copy, photos, logos, and shareable content material to drive buyer engagement.
To optimize your advertising campaigns, MVC additionally supplies companies reminiscent of:
- Co-branding: present your credibility by downloading and utilizing your Cisco partnership brand via brand builder
- Customization: set your self aside by choosing a ready-to-go marketing campaign, edit it and select from the numerous photos in our library
- Account-Primarily based Focusing on: add and handle your checklist of contacts in a single single place whereas monitoring marketing campaign engagement by way of a lead-scoring methodology
- Full-Service Actions: rent a third-party advertising company that will help you acquire even higher outcomes and use your Cisco advertising funds, or your personal funds
Get began now
Be taught extra concerning the Cisco Person Safety Suite by watching the overview video on Advertising and marketing Velocity Studying
Go to MVC to start constructing your Person Safety marketing campaign utilizing our step-by-step information.
Further assets:
Frustrate Attackers, Not Customers At-A-Look
Weblog – Social Engineering 201: How the Person Safety Suite Safeguards Organizations
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