Posted by Aurash Mahbod – Basic Supervisor, Video games on Google Play
We’re on a mission to make Google Play one of the best vacation spot for gaming, and your wonderful video games are what make it attainable. That’s why we’re investing in instruments that empower you to realize extra by growing consumer engagement, accelerating what you are promoting development, and maximizing your attain.
In the present day, we shared extra particulars about these investments on the Google for Video games Developer Summit. Try the Keynote session on demand, or hold studying for key product updates from the summit.
Extra methods to extend consumer engagement
We all know that identification, progress, and achievements are necessary to avid gamers. With Play Video games Providers (PGS), avid gamers can change between units and bounce again into gameplay immediately, on any gadget linked with PGS1. Based mostly in your suggestions, we’ve made it simpler so that you can combine PGS and supply extra related experiences on your customers:
- No database modifications are required to combine PGS, and also you not must retailer the affiliation between in-game accounts and PGS profiles.
- You can begin robotically syncing your customers’ register data through PGS, together with these with out a profile, making certain their progress is offered to be synced once they change to a brand new gadget2.
- All through this 12 months, we’re rolling out extra methods so that you can create partaking in-game content material by achievement stage or sport progress. For instance, it is possible for you to to create Quests inside your sport to problem gamers whereas unlocking rewards utilizing Play Factors.
To begin creating these partaking experiences inside your sport, combine PGS at present — and keep tuned for extra capabilities coming quickly.
We’ve additionally been working to tailor our retailer expertise to higher interact customers who’ve already put in your sport. Beginning at present, we’re rolling out enhancements to retailer listings to extra prominently show your sport updates, new content material, and promotions straight inside Play3. Your retailer itemizing web page will supply related content material to maintain your viewers engaged along with your sport, together with your newest YouTube movies, AI-generated FAQs, and extra.
These enhancements are at present restricted to English language customers and to pick titles which might be a part of the early entry program. When you’re fascinated by testing the improved retailer itemizing on your sport and serving to form this characteristic along with your suggestions, you’ll be able to categorical curiosity right here.
Expanded applications to speed up development
We’re additionally increasing our hottest applications that will help you speed up what you are promoting development.
- With over 220M members, Google Play Factors is likely one of the largest loyalty applications on the planet. Accessible in over 35 markets and protecting the overwhelming majority of purchase-ready, energetic spenders, Play Factors helps you keep customers and attain new ones. This 12 months, we’re excited to announce that we’ll be launching Google Play Factors in Brazil.
- Play Factors now provides the power to set restricted portions for unique in-game provides, constructing pleasure and boosting participation round restricted offers. These provides have been extremely efficient at reaching paying customers and driving repeat purchases.
- Google Play Go, which has grown over 120% in subscriptions over the previous 12 months, is increasing to incorporate in-game provides from common video games. We’re launching in-game provides in 21 markets together with Japan, and launching Play Go in Korea later this 12 months.
New methods to maximise attain
Lastly, that will help you attain extra customers along with your video games, we’re making it simpler to scale and develop your multi-platform video games throughout cellular, tablets, Chromebooks, and Home windows PCs5.
- We’re additionally making consumer acquisition campaigns simpler and extra useful for PC video games. Now you can use the Play Set up Referrer API for Google Play Video games to realize closed-loop advertising on PC, passing marketing campaign or click on data into your sport so you’ll be able to optimize advertising campaigns throughout advert networks, social, and different channels.
For extra information from the Google for Video games Developer Summit, take a look at g.co/gamedevsummit. You can too join with us at GDC in San Francisco. We’ll be internet hosting a full day of classes on March 19 and per week of hands-on product expertise on the Moscone Heart, West Corridor, Stage 2 Foyer from March 18 to March 22.
As at all times, thanks for partnering with us to convey wonderful video games to gamers all over the place.
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1Topic to sport availability and PC compatibility.
2This characteristic requires PGS SDK V2 integration. Builders can save sign-in data to PGS for customers, however solely retrieve this as soon as the consumer has arrange a profile.
3Function availability restricted to English language customers and choose titles which might be a part of the early entry program.
4Google inner information. New purchaser refers to customers who made a purchase order throughout this pilot experiment after making no buy for the previous 50 days.
5Home windows is a trademark of the Microsoft group of corporations.
6Google inner information.