Is It Well worth the Hype? (2024)

Should you run an ecommerce retailer, you are in all probability at all times searching for AI instruments that may simplify your work.

Shopify claims it could possibly ship on that entrance with its new AI instrument: Shopify Magic.

Shopify Magic is designed to generate content material, summarize Shopify app opinions, and edit photographs. Extra options might be launched quickly.

However is Shopify Magic well worth the hype? Or is it simply one other gimmicky AI instrument?

We have totally examined Shopify Magic and are able to share what we discovered.

For many who want a fast take: Shopify Magic is unquestionably a useful gizmo. But, we consider Shopify Sidekick goes to be the subsequent massive factor for Shopify retailer house owners!

For anybody all for what Shopify Magic is and methods to use it, let’s get began!

Tip: Have you ever already created your Shopify account? If not, join by clicking this hyperlink right here to get a free 3-day trial + 1 month for $1!

What’s Shopify Magic?

Shopify Magic is an AI assistant built-in into Shopify that creates content material in your retailer.

It may possibly generate all the things from product descriptions and advertising emails to weblog posts:

Past content material creation, Shopify Magic suggests generally requested questions based mostly in your previous conversations with prospects and retailer insurance policies.

Shopify additionally launched a brand new function in January 2024 which lets you modify product photographs utilizing the AI instrument.

At its core, Shopify Magic combines OpenAI’s ChatGPT APIs with Shopify’s personal knowledge that can assist you with retailer improvement, advertising, customer support, and back-office duties.

And the perfect half is its multilingual help. It understands and responds in:

• Chinese language (Simplified)
• English
• French
• German
• Italian
• Japanese
• Portuguese (Brazilian)
• Spanish

So you possibly can sort your immediate and obtain responses in your native language!

Who can use Shopify Magic?

Shopify Magic is open to all Shopify sellers, no matter whether or not you are utilizing the Fundamental, Shopify, or Superior Shopify plan.

Remember, although, that not all options may be accessible to everybody. The precise options you possibly can entry differ based mostly in your plan.

Shopify Companions also can use Shopify Magic. This consists of anybody who has joined the free Shopify Companions program, like associates, designers, builders, and entrepreneurs who construct ecommerce websites, themes, and apps with Shopify.

How do you employ Shopify Magic?

Now that what Shopify Magic is, let’s be taught how one can begin utilizing it.

1. Write product descriptions

You should utilize Shopify Magic to write down and edit product descriptions with its computerized textual content technology function.

Be aware: Most of you’ll be creating content material in English. However for these operating regional web sites, we have got a devoted part under that reveals you methods to write product descriptions in your native languages.

Write product descriptions in English

1. First, go to ‘Merchandise’ from the Shopify admin and click on a product:

2. Within the product description textual content field, click on the ‘Generate textual content’ icon within the toolbar:

3. Enter some product options or key phrases. Including extra particulars helps generate extra related content material:

For instance, we now have added just a few key phrases describing the fabric, coloration, match, and goal buyer.

4. Subsequent, select a tone in your description. You may decide from predefined tones or create a customized one:

In our instance, we now have added a ‘pleasant’ customized tone as an alternative of choosing one of many choices from the dropdown.

5. When you’ve got particular necessities in your description, enter them within the ‘Particular directions’ subject as proven within the picture.

   For instance, you possibly can inform Shopify Magic so as to add a wink emoji in your product description.

6. Then, click on ‘Generate’ to see the output:

As you possibly can see the instructed content material is fairly nice!

7. However in case you’re not pleased with the answer, click on ‘Generate once more’ to refresh and obtain new instructed content material. Alternatively, click on ‘Maintain’ so as to add it to your description.
8. Lastly, edit and format your product description to align along with your product and model, then click on ‘Save.’

Now, for example you’ve got already written a product description however need to use the AI instrument to rewrite or increase it.

You may then merely spotlight the textual content, click on on the ‘Generate textual content’ icon, and select ‘Rephrase,’ ‘Simplify,’ or ‘Lengthen’ to regulate the content material to your liking:

Write product descriptions in your native language

As you now know, Shopify Magic helps many regional languages!

However needless to say it defaults to American English, and many of the language knowledge it makes use of comes from North America.

So, the content material it generates for native languages would possibly use phrases which can be extra frequent within the US.

That’s why it’s essential to learn the content material earlier than you submit it. You would possibly must tweak some components to ensure it sounds proper in your prospects.

One other factor you need to know is that the language Shopify Magic makes use of to present you recommendations depends upon your storefront’s default language.

For instance, in case your storefront is ready in English, you possibly can’t get content material in Japanese from Shopify Magic except Japanese is the default language of your retailer.

You may change this language setting by going to ‘Settings’ > ‘Languages’ and clicking ‘Change default.’

However what if Shopify Magic does not help your native language?

You may nonetheless use ‘Particular directions’ and instruct Shopify Magic to make use of your native language. For instance, ‘Write the outline in Dutch.’

Simply bear in mind, the standard of what you get would possibly differ lots, so it is best to do that for languages properly and may decide the standard of.

An alternative choice is to get your content material in English first after which use Shopify’s free Translate and Adapt app to modify it to the language you need.

Or, you may use ChatGPT, which helps 50+ languages, after which simply copy-paste the translated content material the place you want it!

2. Create weblog posts

Now, let’s discover ways to create and publish blogs!

Weblog title

1. Out of your Shopify admin, go to ‘On-line Retailer’ > ‘Weblog Posts.’

2. Click on ‘Add weblog submit.’
3. Within the ‘Title’ subject, click on the ‘Generate textual content’ icon:

4. Kind in a short description of what your weblog submit will cowl:

5. Subsequent, choose a brand new tone from the ‘Tone’ drop-down menu.
6. For particular pointers, click on the ‘Particular directions’ icon and enter any extra instructions within the subject offered. For instance, you possibly can inform Shopify Magic your target market.
7. Hit ‘Generate’ to see Shopify Magic’s recommendations.
8. As you possibly can see, Shopify Magic has offered three choices. Click on one of many choices so as to add it as your weblog title:

Weblog content material

Now, let’s transfer to the Content material part.

1. Click on the ‘Generate textual content’ icon within the wealthy textual content editor:

2. Comply with the identical steps as you probably did in your weblog title: Present an outline of your submit’s details, set the tone, add particular directions, and click on ‘Generate.’ Ensure you present clear pointers on the subject, tone, and construction desired for the article.
3. Not fairly proper? Change the tone or alter your description, and click on ‘Generate once more’ for brand new recommendations.
4. While you’re pleased with the end result, click on ‘Maintain’ so as to add Shopify Magic’s recommendations to your weblog submit.
5. Click on ‘Save’ to safe your modifications.

As an example you will have a bit of your weblog that you simply need to rewrite or increase.

Simply spotlight the textual content, click on on the ‘Generate textual content’ icon, and choose ‘Rephrase,’ ‘Simplify,’ or ‘Lengthen.’ This fashion, you possibly can tailor the content material precisely the way you want it:

3. Create pages

Now, each ecommerce retailer wants ‘About Us,’ ‘Contact Us,’ ‘FAQ,’ ‘Transport,’ or ‘Returns Coverage’ pages.

It’s quite a lot of work to create these your self, however Shopify Magic can deal with the heavy lifting. You may then personalize the pages later.

On this instance, we’ll create a ‘Contact Us’ web page in your prospects to achieve out if they’ve any questions on their order or merchandise.

Let’s begin with making a web page title.

Web page title

1. In your Shopify admin, head to ‘On-line Retailer’ > ‘Pages.’

2. Click on ‘Add web page.’
3. Click on the ‘Generate textual content’ icon within the ‘Title’ subject, then describe what the web page will cowl:

4. Select a tone from the ‘Tone’ drop-down menu if you wish to set a particular temper in your web page. Or you possibly can set a customized tone like we did!

4. Click on the ‘Particular directions’ icon so as to add any additional pointers within the subject offered.
5. Hit ‘Generate’ to see Shopify Magic’s recommendations.
6. If the outcome is not fairly proper, you possibly can click on ‘Generate once more’ for various outcomes, alter your immediate, or choose one other tone, then hit ‘Generate once more.’

7. Then click on on one of many choices so as to add it as your web page title.

Web page content material

1. Within the Content material part’s wealthy textual content editor, click on the ‘Generate textual content’ icon.
2. Describe the aim of your web page, set the tone, add particular directions, and click on ‘Generate.’

3. Click on ‘Maintain’ to make use of the instructed content material. Tailor and magnificence the generated content material to suit your model.
4. Click on ‘Save’ to protect your modifications.

As you possibly can see, the web page content material is fairly fundamental. So you may doubtless must make vital edits to the content material earlier than publishing.

4. Generate e mail textual content

Shopify Magic helps you along with your messaging by producing textual content in your e mail title and physique in Shopify E-mail.

Now, let’s first discover ways to create an e mail title:

E-mail title

1. In your Shopify admin, head to ‘Settings’ > ‘Apps and gross sales channels’:

2. On the ‘Apps and gross sales channels’ web page, click on ‘E-mail’ after which ‘Open app.’

3. Click on ‘Create marketing campaign,’ and select a template that matches your wants. Alternatively, when you have an present marketing campaign draft, open it immediately:

4. For the e-mail topic line, click on the ‘Generate textual content’ icon within the Topic subject:

5. Choose a brand new tone by deciding on from the ‘Tone’ of voice drop-down menu. Or you possibly can sort in a customized tone!
6. Hit ‘Generate textual content’ to see three variations of e mail titles. Then click on on the title you want:

5. If the outcomes aren’t what you anticipated, click on ‘Attempt once more’ for various choices.

E-mail physique

As you possibly can see, there’s already e mail content material because you’re utilizing a template. You may both maintain it as is or ask the AI to rewrite or increase on it.

To rewrite or increase, choose the textual content, click on the ‘Generate textual content’ icon, and choose ‘Rephrase,’ ‘Lengthen,’ or ‘Simplify.’

Should you like neither of the choices, you possibly can ask Shopify Magic to generate a completely new e mail physique content material by merely clicking on the ‘Generate textual content’ icon within the wealthy textual content editor of the textual content part:

When you’ve got particular necessities, enter them within the ‘Particular directions’ subject. For instance, we now have requested the AI instrument to make use of emojis.

Hit ‘Generate content material’ and click on ‘Maintain’ to make use of it in your marketing campaign.

5. Counsel prompt replies

When prospects go to your on-line retailer and click on the chat button, they’re greeted with a message from you and an inventory of questions that you’ve got arrange as prompt solutions.

If a buyer selects one among these questions, the reply you’ve got ready pops up straight away.

So how does Shopify Magic provide help to with this?

Shopify Magic makes use of AI to counsel these prompt solutions based mostly in your retailer insurance policies and previous chats.

If there’s not sufficient information there, it provides common questions frequent to many shops, which you’ll tailor to suit your wants.

Be aware: This function is at present accessible in American English.

Let’s learn the way Shopify Magic helps you with prompt replies:

1. Out of your Shopify admin, go to Settings > Apps and gross sales channels:

2. Then, choose ‘Shopify Inbox’ and click on ‘Open gross sales channel.’ If you have not arrange this app, obtain the Shopify Inbox app from the Shopify App Retailer.
3. Subsequent, navigate to ‘Chat settings’ and discover the ‘Prompt solutions’ part:

4. As you possibly can see, Shopify Magic has instructed three questions that prospects usually ask. You may click on on the query and write the reply your self as essentially the most about your enterprise:

5. So as to add the moment reply to your on-line retailer chat, click on ‘Activate,’ then ‘Save.’

6. Generate content material within the theme editor

With Shopify Magic, you possibly can generate content material inside your theme editor, based mostly on the specifics you add, comparable to headings and titles.

Let’s learn the way!

1. Navigate to ‘On-line Retailer’ > ‘Themes’ in your Shopify admin:

2. Click on ‘Customise’ subsequent to the theme you want to edit.
3. Select a textual content component to edit, comparable to a picture banner heading.
4. Click on the ‘Generate textual content’ icon within the textual content field’s toolbar:

5. Add key phrases associated to the content material you want, like headline, title, subtitle, or announcement. The extra particular you might be, the higher the recommendations.
6. Select a tone for the textual content. You may decide from predefined tones or specify a customized one.
7. Click on ‘Generate’ to provide recommendations.
8. For extra recommendations with the identical standards, click on ‘Generate once more.’
9. Save your modifications by clicking ‘Save’ when you’re glad with the content material.

7. Use app summaries

The app summaries function won’t change the sport, but it surely’s a cool addition!

It does not allow you to do something immediately however gives a fast overview of all of the opinions and rankings Shopify retailers have left for an app.

You may discover this abstract within the app’s rankings and opinions part.

Right here’s an app abstract of Loox, the product overview app:

As I stated, it’s a pleasant function to have but it surely isn’t notably helpful. We extremely counsel you learn particular person opinions earlier than making any determination.

8. Media technology

This newest function from Shopify permits you to achieve this many image-related duties from the backend, all with out leaving your Shopify dashboard!

Right here’s what you are able to do with it:

• Separate your product from its background.
• Take away the background utterly.
• Change the background to an AI-generated scene or a stable coloration.

To make the most of Shopify Magic within the picture editor, be sure to meet these standards:

• Your account must be set to English.
• It’s good to be on a desktop as a result of it does not work on cell.
• Your photographs must be JPEG or PNG.
• Ensure you have the rights to the photographs you need to edit.

For now, Shopify Magic within the picture editor is free for all Shopify plans, besides these on a free trial.

Shopify continues to be rolling this function out, so it won’t be accessible for you simply but.

So how do you test in case your Shopify account has this function?

1. Go to ‘Merchandise’ in your Shopify admin.
2. Choose a product and click on to edit one among its photographs within the ‘Media’ part.
3. Within the picture editor, search for an ‘Improve background’ icon:

Should you see it, you can begin exploring methods to use this function.

How a lot does Shopify Magic value?

Shopify Magic is free for all Shopify customers, it doesn’t matter what plan you will have. This implies everybody, from new retailers to massive companies, can use its options with out paying additional.

However, some particular options rely in your plan. For instance, seeing how a lot cash you would possibly make from every buyer is just for retailers on the Superior plan or larger.

Additionally, utilizing Shopify Magic to create photographs is free just for now. Shopify has talked about that they may begin charging for this function afterward, however they have not stated when but.

5 Suggestions for utilizing Shopify Magic

Listed here are some tricks to get essentially the most out of Shopify Magic:

• Element your product. When creating descriptions with the textual content generator, you are the primary supply of data. Embrace all obligatory particulars, options, and key phrases to make sure high-quality output.
• Alter the tone. ​The way in which you write communicates your model’s persona and impacts how prospects really feel. Be certain that your content material’s tone is true in your message, matches what prospects anticipate, and stays true to your model.
• Give particular directions. Shopify Magic permits you to give direct directions by way of ‘Particular directions,’ like setting a phrase restrict or utilizing emojis.
• Examine for errors. All the time overview the content material Shopify Magic creates. This helps catch any errors and ensure all the things is smart.
• Edit for a private contact. Regardless that AI helps get content material began, it’s not good. Go over your content material and tweak it to ensure it sounds prefer it got here from an individual (and never a robotic).

Is Shopify Magic good for web optimization?

Shopify Magic’s impression on web optimization boils all the way down to how you employ it.

It is nice at producing product descriptions rapidly, which is a big assist if writing in English takes up quite a lot of your time.

Google appreciates content material that is distinctive and useful however does not particularly penalize AI-generated materials.

You are completely nice to make use of Shopify Magic for creating content material in your retailer. Simply guarantee that the content material is definitely helpful to your guests.

Nevertheless, utilizing the instrument’s output immediately with none edits won’t be the perfect transfer.

Shopify themselves have put the next disclaimer of their assist heart:

Let’s say you’re promoting a printed mug and Shopify Magic’s product description suggests your mug comes with a lid when it really doesn’t, and also you publish that as is, with out enhancing the content material.

This might result in buyer complaints in your web site or some discussion board that their order was incorrect otherwise you have interaction in false promoting.

Whereas this would possibly not immediately have an effect on your web optimization, it might impression your opinions and site visitors.

The underside line is that Shopify Magic will not hurt your web site’s web optimization by itself. However you need to positively overview and personalize the content material earlier than publishing.

Consider Shopify Magic extra as a instrument to help you, not as a alternative in your creativity.

How do customers fee Shopify Magic?

Shopify Magic is constructed proper into the Shopify backend, so there is no separate place for retailers to fee the instrument.

However from what we have gathered, Shopify customers are discovering it tremendous useful.

Here is what some Shopify retailers need to say about their experiences with Shopify Magic:

We have now used Shopify Magic just a few occasions for our product descriptions, and I used to be stunned by how properly it really works. Shopify Magic has exceeded my expectations.

Sarah Wajda — Digital Advertising Supervisor (District for Children)

I take advantage of Shopify Magic to write down product descriptions by inputting fascinating key phrases for web optimization. It offers me the flexibility to work extra effectively and save prices… It’s a sport changer.

Kwame Chambers, CEO (Glitch Anomaly)

Shopify Magic: What’s subsequent?

Shopify Magic is already an outstanding addition to Shopify, but it surely’s about to get an improve with Shopify Sidekick!

Introduced in July 2023, Shopify Sidekick is ready to construct on the stable basis laid by Shopify Magic.

Whereas it is nonetheless within the pipeline and never but accessible, Sidekick guarantees to carry superior monetary evaluation, higher reporting, and smarter automation personalized particularly for Shopify shops.

For instance, Sidekick can analyze your gross sales knowledge to inform you that are your profitable merchandise. If gross sales for a sure product are down, simply ask Sidekick why, and you will get an in-depth evaluation, full with actionable recommendation.

Isn’t that tremendous?!

No extra handbook crunching of gross sales knowledge or the necessity for separate analytics instruments.

Nevertheless, we’re not fairly positive how correct it is going to be since Sidekick isn’t accessible but.

However you possibly can join early entry by offering your e mail and Shopify retailer URL right here.

Shopify Magic vs ChatGPT: Which one is healthier?

The subsequent apparent query you may need is which is the higher AI instrument: Shopify Magic or ChatGPT?

Properly, we obtained curious too, and determined to check them out. Right here’s what we discovered:

1. Each have completely different functions

Shopify Magic is made only for Shopify retailer house owners. ChatGPT, nonetheless, is extra of a common AI instrument that may do a bunch of various issues.

Plus, Shopify Magic picks up on the tone and different essential info of your web site, utilizing key phrases and phrases that suit your retailer’s type.

2. One’s for brief stuff, the opposite’s for lengthy

Let’s strive each instruments utilizing the identical immediate.

Right here’s the Shopify Magic outcome:

And right here’s the ChatGPT outcome:

In our opinion, Shopify Magic gave us a short and straight-to-the-point product description.

ChatGPT went the opposite means, giving us an in depth 100-word description.

Now, let’s test how these instruments carry out for long-form weblog content material.

Right here’s the Shopify Magic outcome:

And right here’s the ChatGPT outcome:

As you possibly can see, ChatGPT’s response is a lot better and extra informative to the purchasers. However, Shopify Magic caught to the fundamentals, basically simply providing contact particulars.

That’s why we want Shopify Magic for fast product descriptions. Should you’re writing an extended weblog submit, ChatGPT is a greater choice.

3. You continue to must edit

Irrespective of which one you employ, each AI instruments can generally get issues a bit improper.

So, at all times learn over and tweak your content material earlier than you share it.

Shopify Magic options

Need some Shopify Magic options apart from ChatGPT?

Right here’s an outline desk of some superb AI copywriting instruments value exploring!

Study extra: 13 Finest AI Copywriting Instruments for Dropshipping (Free & Paid)

Shopify Magic FAQs

Listed here are some FAQs answered about Shopify Magic:

What are the advantages of utilizing Shopify Magic?

Shopify Magic improves effectivity by automating duties comparable to writing product descriptions and ensures your content material maintains a constant tone and magnificence.

What does Shopify Magic do?

Shopify Magic permits you to create content material for merchandise, emails, blogs, and edit photographs by eradicating backgrounds or changing them with stable colours or AI-generated scenes.

Is your knowledge safe with Shopify Magic?

Sure, Shopify Magic protects your knowledge with industry-standard encryption and does not share your store-specific knowledge with others, guaranteeing excessive ranges of safety.

Abstract

Earlier than we go, we have created a fast abstract of this text for you, so you possibly can simply bear in mind it:

• Shopify Magic permits you to generate product descriptions, pages, weblog posts, and e mail content material.
• You can even use Shopify Magic to counsel generally requested questions by prospects.
• In January 2024, Shopify launched picture enhancing options to Shopify Magic, together with the flexibility to edit, take away, and substitute picture backgrounds. This function continues to be rolling out and never accessible to all customers but.
• Shopify Magic is free and unique to Shopify retailers and Shopify companions.
• Shopify is neither good nor dangerous for web optimization. All of it boils all the way down to how you employ it. Be certain that your content material is useful to your prospects.
• Shopify has launched a brand new mission known as Shopify Sidekick, an AI chatbot assistant for all retailers. We’re most enthusiastic about this!
• Shopify Magic is healthier for short-form content material, whereas ChatGPT is healthier for long-form content material.

Remaining ideas

We expect Shopify Magic is a unbelievable instrument for Shopify retailers, particularly for short-form content material technology and picture enhancing duties.

However, there are some things we hope it will get higher at:

• Proper now, you possibly can’t create product descriptions in bulk. Having this function would save quite a lot of time.
• Selecting a tone of voice does not at all times work out too properly. Typically the identical phrases get used an excessive amount of, and altering the tone does not make a lot distinction. Additionally, once you attempt to set a customized tone, the ultimate description usually misses the mark.
• Shopify Magic is not the perfect for writing longer content material. It is good for brief stuff, however for something longer, you would possibly want one other AI instrument made only for that.

Even with these areas for enchancment, Shopify Magic continues to be a reasonably helpful instrument for Shopify customers, particularly for fast, brief content material.

We’re excited to see the way it will get even higher sooner or later. However what we’re extra enthusiastic about is Shopify Sidekick!

Wish to be taught extra about Shopify?

Prepared to maneuver your Shopify retailer to the subsequent degree? Take a look at the articles under:

Plus, don’t overlook to try our in-depth methods to begin a Shopify retailer information right here.