Posted by Arjun Dayal, Director – Google Play Video games
Making knowledgeable advertising and marketing choices depends on figuring out your most respected consumer acquisition channels in your video games. By monitoring referral information, you possibly can perceive which visitors sources ship essentially the most customers to obtain your app from the Google Play retailer. These insights might help you profit from your promoting spend and maximize ROI. That’s why in 2017, we launched the Play Set up Referrer API, which provides you a straightforward, dependable option to observe your apps’ referral data straight from the Play retailer.
Till now, this characteristic was solely obtainable in your video games within the cellular Play retailer. At present, we’re happy to announce assist for Google Play Video games on PC, permitting you to attribute conversions out of your advertising and marketing actions on the Internet1. In case you use the Google Play Set up Referrer API to trace your referral sources, now you can attribute conversions to particular campaigns straight from Google Play by manually retrieving referral data, or utilizing third-party analytics instruments from Google’s App Attribution Companions.
Getting began is straightforward. First, generate a Google Play URL in your recreation’s Google Play retailer itemizing web page and add a referrer question parameter in your Internet marketing campaign. Then, when a PC consumer clicks the hyperlink, they are going to be redirected to your recreation’s itemizing web page on the Google Play Internet retailer, which can give them the choice to “Set up on Home windows.” As soon as the consumer launches your recreation, you’ll be capable to observe the referral utilizing the Google Play Set up Referrer library.
“With integration assist from Regulate, builders can rapidly and effectively measure advertising and marketing campaigns for his or her video games on Google Play Video games on PC. We’re excited in regards to the alternative this brings for builders to broaden their video games’ attain and strengthen cross-platform measurement.”
– Gijsbert Pols, Director of Linked TV & New Channels, Regulate
Be taught extra about third-party referral codes for Google Play Video games on PC and begin optimizing your advertising and marketing efficiency as we speak.
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1Topic to machine compatibility with Google Play Video games on PC.