We spent ~$80 to buy 5 premium ChatGPT prompts and ran a blind check among the many members of our advertising and marketing group to see in the event that they had been value it.
Lengthy story brief: They aren’t.
The experiment
Right here’s what I did:
- I signed up for a service promoting ChatGPT prompts and chosen 5 search engine marketing ones
- I created easy variations of those prompts (27 phrases on common, vs. 227 for the premium prompts)
- I entered these prompts into ChatGPT
- I took the output and did a blind ballot, asking the Ahrefs advertising and marketing group to guess which output was higher.
A complete of 15 folks took the ballot.
Listed here are the outcomes:
The premium prompts solely convincingly “beat” the easy immediate for 2 duties.
Contemplating that you just’ll must cough up cash (in some instances, rather a lot) for these pre-engineered prompts, I’m skeptical they’re value it in any respect. I don’t suppose you’re lacking out in the event you don’t pay.
The anatomy of a “premium” immediate
Just about all the “engineered” prompts we examined had the same construction.
I attempted to interrupt down what I noticed:
Particularly, listed below are the patterns:
- Position — Asks ChatGPT to behave as knowledgeable or knowledgeable with particular ability units.
- Goal language — Asks ChatGPT to reply in a selected language.
- Extremely-specific directions — Asks ChatGPT to do XYZ motion in excessive element.
- Emphasis on human-like writing — Asks ChatGPT to write down in a selected tone or model.
- Particular output — Asks ChatGPT to construction its response in a selected format, resembling markdown, tables, code bins, and so on.
The takeaway
This experiment is certainly not tutorial nor scientific. It’s only a enjoyable, casual check to see if “engineered” prompts might carry out higher than a easy command—not less than based on human interpretation.
Based mostly on the outcomes, although, I’m not satisfied that “premium” prompts actually do this a lot for you. It’s in all probability higher to start out off easy after which refine accordingly.
So, don’t waste your cash. Use it to improve to ChatGPT Plus as a substitute.
What do you suppose? Let me know on Twitter X.