Up to date:
Since I first printed this put up in 2021, the variety of Apple Maps customers, the variety of iPhone customers within the U.S. has grown by about 10 million or so. So based mostly on our formulation from 2021, how many individuals use Apple Maps? We estimate between 82 million to 110 million individuals within the U.S. use Apple Maps in 2024.
How many individuals use Apple Maps globally? If the identical math applies (~66% of iPhone customers use Apple Maps), then at an estimated 1.4 billion iPhones used world wide, that might imply roughly 918 million individuals use Apple Maps globally in 2024. That’s a variety of mapping.
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Since Apple Maps launched in 2012, that has been the massive query. As with the remainder of its enterprise, Apple doesn’t make it straightforward to determine the reply.
However whether or not you notice it or not, your enterprise possible advantages from showing on Apple Maps, or maybe it doesn’t profit as a result of you’ve gotten ignored it?
I can’t inform you what number of purchasers we have now who’re Android customers and infrequently overlook Apple Maps even exists.
But it surely does exist and it drives a ton of visibility for native companies, so let’s attempt to determine how many individuals use it, lets?
Final September, MomentFeed’s Eoghan Goeghegan estimated that 68 million adults within the U.S. had been utilizing Apple Maps at the least as soon as monthly.
Final week, none aside from Horace Dediu, one of many prime Apple analysts, estimated at the least 1 billion customers world wide:
Six years in the past Apple Maps was serving 5 Billion requests per week. (3x Google Maps on iOS.) I count on that to be double now and about 90% of iOS customers utilizing it or 900 million. Maps can also be used on iPadOS and MacOS and WatchOS so I’d say 1 billion customers whole simply.
— Horace Dediu (@asymco) June 1, 2021
He uncared for to say utilization of Apple Maps on Automobile Play, which is supported by over 80% of all new vehicles within the U.S, in response to one survey, 23% of recent automobile purchaser respondents mentioned Automobile Play was a “should have”. This 12 months up to now there have been roughly 4M new vehicles offered up to now. Utilizing the survey knowledge implies a minimal of over 700,000 new automobile homeowners utilizing Automobile Play to date this 12 months.
So it’s a giant quantity.
We are able to replace Eoghan’s math to take a shot at determining what number of adults within the U.S. are utilizing Apple Maps:
First we have to determine what number of adults within the U.S. are iPhone customers:
- The current census places the estimated U.S. inhabitants at 332 million individuals
- The most up-to-date knowledge reveals adults make up 77% of the inhabitants, so there are about 256 million adults
- A Pew Analysis Middle survey confirmed 85% of U.S. adults personal a smartphone, so about 217 million individuals.
- Comscore reviews that as of January 2021, 52.4% of U.S. smartphone customers owned an Apple machine. That involves about 114 million iPhone customers.
Now let’s do some estimating backflips to try to give you our whole Apple Maps customers estimate:
- In 2018, Waze said it had 30 million customers within the US. In the event that they stopped rising again then, utilizing the above iPhone penetration estimates, that might imply there have been about 15 million U.S. Waze customers on iPhones. My guess is Waze customers are more likely to be on Android, however Waze additionally possible grew its consumer base considerably since then, together with iPhone customers, so let’s keep on with the 15 million quantity. This can be a weblog put up in any case 🙂
- Let’s add one other 5 million iPhone customers utilizing different mapping purposes reminiscent of Right here, and Mapquest, simply to be beneficiant. If we assume all grownup iPhone customers use a mapping app, that leaves 94 million customers to be divvied up between Apple Maps & Google Maps.
- In 2015, Apple introduced that iPhone customers use Apple Maps 3x greater than Google Maps. Given how a lot Apple Maps has improved since then, mixed with the variety of teen iPhone customers who turned adults over that point, my guess is Apple Maps is now used nicely over 3x greater than Google Maps. However to be conservative, let’s keep on with 3x. That will imply that there are at the least 71 million grownup Apple Maps customers within the U.S.
Now in fact that is simply math based mostly on what is probably going suspicious knowledge, however I believe it’s secure to say that 71 million is the ground. If we assume Apple Maps has grown to 4x using Google Maps, then we’re closing in on 75 million. And this doesn’t embody children reminiscent of my 17 12 months outdated new driver who makes use of Apple Maps solely. And my guess is there are many Google Maps customers on the iPhone who unintentionally use Apple Maps at the least a few of the time. So I wouldn’t be stunned if penetration was north of the 90% Horace Dediu estimated.
So what number of grownup customers of Apple Maps are there within the U.S.? Solely Apple is aware of for positive, however I believe we’re secure at pegging it the variety of Apple Maps customers within the U.S. at someplace between 75 – 100 million adults.
So perhaps you would possibly wish to ensure that your enterprise information on Apple Maps is appropriate?
Final week, MomentFeed hosted a dialogue between Eoghan and myself on what’s been happening with Apple Maps these days. You’ll be able to watch it at https://be a part of.momentfeed.com/apple-maps-webinar.