Google rolled out a Chrome extension designed to assist advertisers troubleshoot their Enhanced Conversions setup referred to as EC Help.
Why we care. Enhanced Conversions are essential for bettering Google Adverts efficiency, however setting them up accurately generally is a problem.
The way it works:
- Advertisers set up the EC Help Chrome extension
- They run a take a look at conversion on their web site
- EC Help identifies potential points and recommended subsequent steps
Between the strains. This device displays Google’s efforts to make superior promoting options extra accessible to a broader vary of customers.
What advertisers suppose. We first noticed this replace on Head of PPC, Scott Carruthers’ LinkedIn
I ran a ballot on X to gauge how difficult persons are discovering organising Enhanced Conversions. Not everybody finds it cumbersome. The quantity of complexity is expounded to the structure of an internet site, in accordance with a number of sources. Boris Beceric and Rob P commented on X:
The massive image. Enhanced Conversions enable advertisers to ship hashed first-party conversion knowledge to Google, powering instruments like Good Bidding, for higher advert efficiency.
The place to get it. The EC Help Chrome extension is out there for obtain now.
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Concerning the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments via inspiring management each on company, shopper and advertising tech facet.
Exterior enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can be a world speaker with a few of the levels she has offered on being SMX (US), SMX (Munich), Mates of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna) and extra.