Google’s John Mueller provided an perception into why the area identify migrations between a number of language variations of the identical web site turned out vastly totally different despite the fact that the identical course of was adopted for every of three web sites.
Migrating To Totally different Area Names
The particular person asking the query maintained three web sites beneath three totally different nation code prime degree domains (ccTLDs). The ccTLDs had been .fr (France), .be (Belgium), and .de (Germany). The undertaking was a migration from one area identify to a different area identify, every inside their respective ccTLD, like example-1.fr to example-2.fr.
Every web site had the identical content material however in several languages that corresponded to the international locations focused by every of their respective ccTLD. Thus, as a result of every part concerning the migration was equal the cheap expectation was that the end result of the migration could be the identical for every web site.
However that wasn’t the case.
Two out of the three web site migrations failed and misplaced site visitors. Solely considered one of them skilled a seamless transition.
What Went Incorrect?
The particular person asking for details about what went incorrect tweeted:
“Hello @JohnMu,
AlicesGarden (.fr, .be, .de …) migrated to Sweeek (.fr, .be, .de …)
.FR and .BE misplaced quite a lot of site visitors in Oct. 23
Different TLD carried out effectively.
Redirects, canonical, hreflang, content material, supply = OK
Search console migration = OKWhat else might be incorrect ?”
Unique tweet:
Hello @JohnMu,
AlicesGarden (.fr, .be, .de …) migrated to Sweeek (.fr, .be, .de …)
.FR and .BE misplaced quite a lot of site visitors in Oct. 23
Different TLD carried out effectively.Redirects, canonical, hreflang, content material, supply = OK
Search console migration = OKWhat else might be incorrect ? pic.twitter.com/95qRoaZzbL
— Quentin Adt (@Quentin_Adt) April 16, 2024
John Mueller Tweets His Response
Google’s John Mueller responded that every web site is a distinct web site and ought to be considered otherwise even when they share the identical content material property (in several languages) between them.
Mueller tweeted:
“I don’t know your websites, however even when the content material’s the identical, they’re primarily totally different websites (particularly with ccTLDs), so it might be regular for a migration to have an effect on them otherwise (and this appears to be fairly a method again within the meantime).”
Right here is his tweet:
I do not know your websites, however even when the content material’s the identical, they’re primarily totally different websites (particularly with ccTLDs), so it might be regular for a migration to have an effect on them otherwise (and this appears to be fairly a method again within the meantime).
— John 🧀 … 🧀 (@JohnMu) April 23, 2024
Are Web site Migrations Basically Equal?
John makes an necessary statement. It might very effectively be that how a web site matches into the Web could also be affected by a web site migration, particularly by how customers might reply to a change in template or a site identify. I’ve achieved area identify migrations and people have gone effectively with a short lived slight dip. However that was only one area identify at a time, not a number of domains.
What Would possibly Be Going On?
Somebody in that dialogue tweeted to ask if that they had used AI content material.
The particular person asking the unique query tweeted their response:Â
“Sure a little bit of AI for brief description, primarily in class pages, however nothing which might be misleading from an end-user perspective.”
Might or not it’s that the 2 of the location migrations failed and a 3rd was profitable as a result of they coincidentally overlapped with an replace? On condition that the extent of AI content material was trivial it’s most likely unlikely.
The necessary takeaway is what Mueller stated, that they’re all totally different websites and so the end result ought to naturally be totally different.
Featured Picture by Shutterstock/William Barton