Google Clarifies Trip Rental Structured Information


Google’s structured knowledge documentation for trip leases was lately up to date to require extra particular knowledge in a change that’s extra of a clarification than it’s a change in necessities. This modification was made with none formal announcement or notation within the developer pages changelog.

Trip Leases Structured Information

These particular structured knowledge sorts makes trip rental data eligible for wealthy outcomes which might be particular to those sorts of leases. Nevertheless it’s not obtainable to all web sites. Trip rental homeowners are required to be related to a Google Technical Account Supervisor and have entry to the Google Lodge Heart platform.

VacationRental Structured Information Sort Definitions

The first adjustments have been made to the structured knowledge property sort definitions the place Google defines what the required and advisable property sorts are.

The adjustments to the documentation is within the part governing the Beneficial properties and represents a clarification of the suggestions moderately than a change in what Google requires.

The first adjustments have been made to the structured knowledge sort definitions the place Google defines what the required and advisable property sorts are.

The adjustments to the documentation is within the part governing the Beneficial properties and represents a clarification of the suggestions moderately than a change in what Google requires.

Deal with Schema.org property

This can be a delicate change however it’s essential as a result of it now represents a advice that requires extra exact knowledge.

That is what was advisable earlier than:

“streetAddress”: “1600 Amphitheatre Pkwy.”

That is what it now recommends:

“streetAddress”: “1600 Amphitheatre Pkwy, Unit 6E”

Deal with Property Change Description

Essentially the most substantial change is to the outline of what the “handle” property is, changing into extra descriptive and exact about what’s advisable.

The outline earlier than the change:

PostalAddress
Details about the road handle of the itemizing. Embody all properties that apply to your nation.

The outline after the change:

PostalAddress
The total, bodily location of the holiday rental.
Present the road handle, metropolis, state or area, and postal code for the holiday rental. If relevant, present the unit or residence quantity.
Observe that P.O. packing containers or different mailing-only addresses should not thought of full, bodily addresses.

That is repeated within the part for handle.streetAddress property

That is what it advisable earlier than:

handle.streetAddress Textual content
The total avenue handle of your trip itemizing.

And that is what it recommends now:

handle.streetAddress Textual content
The total avenue handle of your trip itemizing, together with the unit or residence quantity if relevant.

Clarification And Not A Change

Though these updates don’t symbolize a change in Google’s steering they’re nonetheless essential as a result of they provide clearer steering with much less ambiguity as to what’s advisable.

Learn the up to date structured knowledge steering:

Trip rental (VacationRental) structured knowledge

Featured Picture by Shutterstock/New Africa

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