TL;DR
- Google and Magic Leap introduced they’re getting into right into a strategic partnership.
- The partnership will mix Magic Leap’s experience in AR and optics with Google’s know-how platforms.
- It’s unknown if the partnership will end in a brand new AR system.
Google has canceled and revived its AR glasses challenge (Challenge Iris) a number of occasions. Regardless of its tumultuous relationship with the XR house, it doesn’t appear to be Google is giving up on augmented actuality any time quickly because it has entered right into a partnership with Magic Leap.
On Thursday, Magic Leap introduced in a weblog submit that it has shaped a strategic partnership with Google. In accordance with the submit, the partnership will mix Magic Leap’s AR experience and optics management with Google’s know-how platforms. We’ve reached out to Google for additional remark and can replace this text accordingly.
Within the press launch, VP and GM of AR/XR at Google Shahram Izadi says:
We stay up for bringing collectively Magic Leap’s management in optics and manufacturing with our applied sciences to convey a wider vary of immersive experiences to market. By combining efforts, we will foster the way forward for the XR ecosystem with distinctive and progressive product choices.
Whereas Google could have shelved plans to create its personal AR {hardware}, the corporate has been engaged on making a “micro XR” platform. This platform is alleged to be designed for AR glasses, and like its cell OS, Google plans to license it to producers.
We could have gotten a bit style of this throughout Google I/O when the tech big confirmed off a demo for Challenge Astra. Should you keep in mind what occurred throughout that demo, an individual placed on a pair of good glasses that seamlessly labored with an AI chatbot. Magic Leap’s CTO Julie Larson-Inexperienced has advised Reuters that she is raring to make use of a number of the “cool AI tie-ins” with augmented actuality that had been introduced in the course of the developer’s convention earlier this month.
Earlier than as we speak’s announcement, Google was already working with Samsung to develop a platform for its upcoming XR merchandise. Nevertheless, in keeping with Reuters, it seems the Magic Leap partnership can have no impact on Google’s collaboration with Samsung.
Earlier within the 12 months, Google revealed throughout a media briefing that Samsung’s XR system wouldn’t be launched at Google I/O. The system will reportedly have its personal “separate second.”