Google has launched the 2023 Google Adverts security report sharing that Google has eliminated 5.5 billion adverts, suspended 12.7 million advertiser accounts, restricted over 6.9 billion adverts, and restricted adverts from exhibiting up on 2.1 billion writer pages. That’s about 6% extra adverts eliminated, 90% extra suspended advertiser accounts, restricted 60% extra adverts, and 40% extra adverts faraway from writer pages when in comparison with final yr.
Listed below are quotes from Google on these stats:
In 2023, we blocked or eliminated over 5.5 billion adverts, barely up from the prior yr, and 12.7 million advertiser accounts, almost double from the earlier yr.
In 2023, we blocked or restricted adverts from serving on greater than 2.1 billion writer pages, up barely from 2022. We took broader site-level enforcement motion on greater than 395,000 writer websites, up markedly from 2022.
Listed below are the uncooked numbers by yr:
Right here is the bar chart:
Listed below are charts from the protection report breaking down these numbers by class:
Google posted on X, “From blocking billions of dangerous adverts to enhancing verification and transparency for political adverts, we’re dedicated to sustaining a wholesome ad-supported web.”
Duncan Lennox, VP & GM of Google Adverts Privateness and Security additionally wrote:
The important thing pattern in 2023 was the influence of generative AI. This new know-how launched important and thrilling modifications to the digital promoting trade, from efficiency optimization to picture modifying. In fact, generative AI additionally presents new challenges. We take these challenges significantly and can define the work we’re doing to deal with them head-on.
Simply as importantly, generative AI presents a singular alternative to enhance our enforcement efforts considerably. Our groups are embracing this transformative know-how, particularly Massive Language Fashions (LLMs), in order that we are able to higher maintain folks protected on-line.
You possibly can obtain the total report over right here as a PDF.
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