Google Adverts has completed auto-migrating location extensions to property for many lively accounts, a course of introduced on July 24, 2023.
Why we care. This variation expands the methods advertisers can use location info of their advertisements, doubtlessly bettering advert efficiency and attain.
The main points.
- Migration affected accounts with exercise between July 1, 2023, and Jan. 1, 2024.
- Inactive accounts throughout this era weren’t migrated.
The way to examine. Advertisers can confirm migration standing utilizing two fields within the buyer useful resource:
- bool location_asset_auto_migration_done
- string location_asset_auto_migration_done_date_time
What you’ll see. Migrated accounts will show an alert within the Google Adverts UI and present property underneath the account.
What’s subsequent. Advertisers whose accounts weren’t migrated however wish to use location property must create them manually by way of the UI or API.
Between the strains. This migration displays Google’s ongoing efforts to streamline and improve advert capabilities, doubtlessly providing advertisers extra flexibility in how they show location info.
Who to contact.
Backside line. Advertisers ought to examine their accounts’ migration standing and take motion if wanted to make sure they’re leveraging the complete potential of location-based promoting on Google Adverts.
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Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (largely however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by inspiring management each on company, consumer and advertising and marketing tech facet.
Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can be a world speaker with a few of the levels she has introduced on being SMX (US), SMX (Munich), Mates of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.