Solely a fraction of on-line retailers in Germany, Austria, and Switzerland provide free supply for on-line orders. The biggest group of sellers costs customers a mean of between 2 and 5 euros for delivery.
That is in accordance with current analysis on delivery and return administration by the German retail institute EHI. Out of the 81 established on-line retailers examined within the DACH area, solely 4 don’t cost delivery charges.
Delivery prices
For 3 retailers , delivery prices common beneath 2 euros, the biggest group of sellers (47, or 58 p.c of the entire) cost a mean of between 2 and 5 euros, 38 suppliers (47 p.c) cost a mean of between 5 and 10 euros. A handful of outlets cost customers greater than 10 euros for delivery.
A handful of outlets cost customers greater than 10 euros for delivery.
So, free delivery is way from the norm; it’s an exception within the DACH area. The identical examine by EHI additionally highlighted that avoiding returns is a major focus for on-line retailers within the three nations talked about.
Headwinds
In a assertion, EHI relates its analysis outcomes to the present headwinds for on-line retailers. In keeping with the institute, they need to “study their processes and value constructions and optimize them if crucial”. In any case, “after lengthy intervals of development for on-line retail, the present forecasts are removed from optimistic”.
‘Forecasts for on-line retailers are removed from optimistic.’
On-line product spending in Germany skilled a double-digit decline for the primary time final 12 months, lately reported by the Bundesverband E-Commerce und Versandhandel Deutschland.
Supply charge focus
In the meantime, shoppers are additionally watching their spending, as evidenced by this week’s printed Ecommerce Supply Benchmark Report 2024, primarily based on intensive analysis into eight main on-line markets, together with Germany and 4 different European nations. Shoppers prioritize supply charges over velocity, comfort, monitoring, and sustainability, in accordance with the Auctane examine.