Almost half of shoppers who’re altering what they eat are doing so due to considerations in regards to the atmosphere, in line with a new international survey by GlobeScan and the Marine Stewardship Council (MSC). We surveyed over 27,000 folks in most people throughout 23 international locations and requested them if their diets had been altering. That is the fifth wave of our biennial international analysis examine with MSC on shopper perceptions about seafood and sustainability points.
Shoppers are extra aware than ever about how their meals decisions impression the planet. Of the greater than 22,000 individuals who stated they had been altering their diets, greater than 4 in 10 say it’s due to environmental causes, alongside well being and value. The most important change to folks’s diets is within the consumption of pink meat, similar to beef and lamb, with 39 p.c of these surveyed saying they’ve decreased their consumption over the previous two years. One in 10 say they’re consuming extra seafood, whereas 3 in 10 say they’ve been consuming much less. Over 1 / 4 of survey respondents (27 p.c) say they might eat extra seafood sooner or later in the event that they knew it was not inflicting hurt to the ocean.
What does this imply?
These outcomes mirror our broader findings in our annual Wholesome & Sustainable Dwelling examine and the general public’s notion of the challenges that the world faces. Even throughout a cost-of-living disaster, environmental points are nonetheless a serious concern to shoppers. Environmental considerations are an necessary motivator for altering the way in which we eat, whether or not it’s consuming much less pink meat or consuming extra sustainable seafood. This presents a possibility for manufacturers to higher have interaction shoppers; they will achieve this by leveraging third-party certification organizations such because the MSC, which acknowledges and rewards sustainable fishing practices to assist protect the oceans for future generations.
Survey Query: What are the explanations for altering your weight-reduction plan?
Supply: GlobeScan/Marine Stewardship Council Client Insights Survey (survey of 27,000 folks in most people throughout 23 international locations in 2024)