No nation on this planet has as many web customers procuring on-line because the Netherlands, in keeping with a brand new report by the United Nations Convention on Commerce and Improvement (UNCTAD). The ecommerce penetration fee is 84 p.c. At the very least 4 out of 5 web customers within the UK, Sweden, and Denmark additionally store on-line.
China ranks fifth and is the primary non-European nation within the ecommerce penetration listing, as indicated in UNCTAD’s Digital Economic system Report (web page 145). You will need to be aware that these percentages mirror the proportion of web customers who store on-line. In China, this proportion is comparatively excessive, however many Chinese language shoppers will not be but digitally energetic.
Ecommerce alternatives in Southern Europe
Norway (sixth), Switzerland (eighth), and Germany (ninth) are additionally excessive in UNCTAD’s listing. Canada (seventh) and South Korea full the highest 10, adopted carefully by the US. France, Spain, and Italy rank a lot decrease. In Southern Europe, many web customers will not be but internet buyers; in Italy, fewer than 4 in ten.
Solely 39% of Italian web customers store on-line.
This presents alternatives for on-line sellers, as indicated by the general development development in recent times; in most nations, an rising variety of web customers are procuring on-line.
Ecommerce within the Netherlands
The ecommerce market within the Netherlands, price almost 35 billion euros in 2023, is kind of mature, as evidenced by the massive share of internet buyers and the numerous variety of residents with entry to high-speed web. Bol, a neighborhood participant, has been the market chief for years.
UNCTAD report
UNCTAD’s Digital Economic system Report 2024 highlights the extreme environmental impression of the rising digital economic system. Whereas digitalization boosts international development, it worsens current financial and ecological divides. Regardless of these challenges, growing nations have the potential to leverage the digital shift to foster improvement, in keeping with the United Nations physique.