As of this week, shopping for and promoting second hand garments is freed from charges on eBay in the UK. By doing so, it desires to encourage extra customers to interact in recommerce, enabling a round financial system for style. Additionally it is launching new options to make it simpler to seek out pre-owned gadgets.
Promoting pre-owned clothes can now be achieved with out charges on the platform. Nevertheless, the elimination doesn’t apply to sneakers, watches, purses and jewellery. Sellers will nonetheless must pay a payment for these second hand gadgets.
Solely 25% of UK customers promote pre-owned garments
In response to the web market’s personal analysis, 70 p.c of individuals residing in the UK put on 50 p.c or much less of their wardrobe on a day-to-day foundation. And 92 p.c say they’ve a couple of clothes merchandise that they haven’t worn prior to now yr. But, solely 25 p.c of customers promote their undesirable garments.
‘Individuals in the UK personal 19 billion euros value of unworn garments.’
The analysis says that the common shopper has over 466 euros (400 British kilos) value of clothes that they don’t put on. In complete, folks in the UK collectively personal 19 billion euros (16.3 billion British kilos) value of unworn garments.
Growing consumer numbers
With the elimination of vendor and purchaser charges on pre-worn clothes, the platform desires to encourage people to promote and purchase most of these merchandise extra usually. Final yr, a survey indicated that eBay was dealing with a declining variety of cell app customers in the UK. The brand new replace may be a strategy to enhance consumer numbers.
New options
Present pre-owned style listings on eBay UK may also profit from free promoting, even when they had been listed earlier than this week. The platform can be including AI-generated merchandise descriptions, which can make it simpler and faster for sellers so as to add descriptions to their product listings. Moreover, consumers can profit from a customized buying expertise, with personalized feeds and visible searches that assist them discover gadgets faster.
‘eBay can be piloting a livestream buying expertise in the UK within the coming weeks.’
Within the coming weeks, eBay UK can be piloting a livestream buying expertise. With this operate, customers can attend reside auctions, and get unique offers. This function was launched in the US in 2022, the place it’s usually used.
‘Free promoting will assist to promote garments simply’
“Free style promoting has come on the proper time for a nation sitting on billions of kilos value of undesirable garments. We all know promoting garments can generally really feel like a chore, so free promoting and new updates like new AI-powered listings, will assist extra of us to promote garments simply – placing additional cash in pockets. By encouraging extra folks to purchase and promote pre-loved clothes, we’ll maintain extra garments out of landfill as we collectively allow a round financial system for style”, says Kirsty Keoghan, Basic supervisor of International Vogue for eBay.
‘By encouraging extra folks to purchase pre-loved clothes, we maintain extra garments out of landfill.’
In response to the platform, in 2023 it saved greater than 1.6 million kilograms of waste going to landfill by the sale of pre-owned style. That is equal to the load of greater than 4 million shirts.