Throughout its “Let Unfastened” occasion on Tuesday, Apple launched the new M4 iPad Professional. Nonetheless, the product was unveiled with a slightly intriguing and controversial advert, which reveals issues like musical devices, digital camera lenses, and books being destroyed by a hydraulic press – which then turns all of it into the new iPad.
However lots of people didn’t just like the iPad Professional advert, and it seems that Apple might have been impressed by a really previous LG advert.
Apple might have taken inspiration from LG for controversial iPad Professional advert
As some folks have observed, Apple’s “Crush” iPad Professional advert is similar to one LG aired in 2008 to advertise the KC910 Renoir. The smartphone gained many new options corresponding to GPS, Wi-Fi, accelerometer, and Dolby Audio assist, which led LG to create an advert that additionally reveals a hydraulic press destroying issues and turning them into its new cellphone.
Coincidentally or not, Apple used the identical script and aesthetic for its iPad Professional advert nearly 16 years later. “I’m shocked that Apple, with their substantial advert funds, seemingly copied LG’s concept from 2008. You’d suppose they’d provide you with one thing extra authentic,” stated Andy Cheng on Threads.
As 9to5Mac reported this morning, many Hollywood names corresponding to Hugh Grant and Asif Kapadia have criticized the brand new iPad Professional advert for selling the “destruction of the human expertise.” Individuals questioned “why anybody thought this advert was a good suggestion” and accused the corporate of minimizing the work of writers, producers, filmmakers, and creators.
Apple later apologized for the iPad Professional advert and stated that it values creativity. The corporate acknowledged that it had “missed the mark” with the video. Though the advert stays obtainable on-line, the corporate has stated that it gained’t be aired on TV.
You may watch each the LG and Apple adverts beneath:
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