Apple lately reintroduced the Beats Capsule wi-fi speaker with a brand new, redesigned and improved mannequin. And to advertise the product’s comeback, the corporate additionally introduced again the basic Beats marketing campaign starring the Beats Capsule Characters, also referred to as the “Beats Capsule Dude.”
The Beats Capsule Dudes are again
The Beats Capsule speaker was first launched in 2012, even earlier than Apple acquired Beats. On the time, Beats launched an promoting marketing campaign that portrayed the Beats Capsule audio system as dwelling characters. The unique Capsule Dudes have been voiced by Tichina Arnold, Eminem, and Chris Rock.
Within the commercials, the “Dudes” made jokes concerning the pop music universe and in addition concerning the Beats speaker’s options. In one of many adverts, Nicki Minaj interacts with one of many Beats Capsule Dudes. The characters additionally interacted with superstars briefly interviews. The success was such that Beats began promoting Capsule Dude-shaped holders for its speaker.
Now that Beats Capsule is again, Apple has determined to revive the basic marketing campaign to advertise the brand new era of the speaker. There are 4 completely different new adverts starring the Beats Capsule Dudes presently airing. One in all them makes enjoyable of the brand new Beats Capsule era by calling the Dude characters “Nepo Infants.” Different adverts promote options such because the 24-hour battery life and water resistance.
It’s positively good to see Apple acknowledge the previous success of the Beats Capsule marketing campaign and use it to advertise the brand new model – which is actually certainly one of Beats’ coolest merchandise. All the brand new adverts might be discovered on the official Beats YouTube channel. Now the one factor lacking is for Apple to additionally deliver again the Dude-shaped speaker holder.
The brand new Beats Capsule prices $149 within the US, and you may learn the full assessment right here on 9to5Mac.
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