Few issues are as crucial to promoting your merchandise because the phrases you utilize to explain them. Product descriptions convey a very powerful info that your prospects have to know earlier than — and sometimes after — they purchase. Conveying that info precisely and compellingly is crucial for gross sales success. Actually, analysis from Salsify exhibits that 87% of consumers fee product content material as the one most necessary issue they contemplate when making a purchase order.
For international manufacturers, hitting that concentrate on entails rather more than simply writing a single product description. That description needs to be translated into each language for each market during which these manufacturers promote these merchandise. Whereas this work of product translation could be a daunting process, the best translation instruments and methodologies can assist.
Product Info Greatest Practices
In on-line gross sales, and significantly on this planet of retail and e-commerce, you may’t afford to let your product descriptions be an afterthought. They’re an important element of not solely product advertising and marketing but in addition consumer expertise. One survey from Retail Dive confirmed that 40% of web shoppers return merchandise as a consequence of inaccurate info. Whether or not it’s the dimensions of an article of clothes or correct details about gameplay in a online game, prospects will typically ship it again in the event that they really feel they had been misled.
Profitable product descriptions, then again, set the client up for an ideal expertise. They guarantee not solely that prospects purchase the best product however that it meets their expectations after they obtain it. When all the things appears to be like and works as described, it builds belief in your model and bolsters buyer loyalty.
It’s no shock, then, that the Baymard Institute experiences that 90% of the highest 60 e-commerce websites constantly keep high-quality product descriptions. What constitutes a high-quality description varies by business and the kind of product, however a very powerful components embody:
- Element: Good product descriptions ought to convey all the things a buyer must find out about a product, from measurement and dimensions to key technical specs and necessary options.
- Deal with advantages: Convey extra than simply info. How will this profit your customers? What do these options imply for his or her expertise?
- Compelling and pure language: Phrase alternative issues in product descriptions. Not solely ought to the phrases compel somebody to purchase, however they need to additionally sound pure — as in the event that they’re having a dialog together with your model.
- Capacity to scan shortly: Element is necessary, however prospects know what they wish to know. Make it simple for them to seek out the data they want.
- search engine optimisation: Product descriptions aren’t only for prospects — they should convey necessary info to search engines like google like Google and Bing, too. All the identical guidelines for key phrases, sentence size, meta fields, and linking apply.
For those who promote your merchandise in a number of markets, then translation performs an important position in all the above components.
Find out how to Guarantee High quality Product Translations
For international manufacturers, this may turn out to be an enormous undertaking. When you want to translate a whole lot of product descriptions into languages as various as Spanish, Japanese, and Arabic, for example, it represents an in depth quantity of labor for an in-house localization crew.
And but, it’s not sufficient to easily plug your product descriptions into a fast machine translator and drop them in your web site. What’s the linguistic high quality of these product translations? What’s your localization high quality assurance (LQA) course of for guaranteeing these descriptions will not be solely freed from errors however genuinely converse to prospects of their native languages? Are the translations optimized for these prospects to seek out them? For efficient product translations, you could have a transparent, environment friendly course of for precisely translating textual content from your own home language to your goal language.
The Unbabel Answer: Unparalleled QA for Product Translation
Our total translation methodology is designed to take away this alternative between high quality and effectivity. Your product descriptions are too necessary. You may’t afford typos and different errors in your translations, however the prices of reaching high quality shouldn’t lower into the profitability of your merchandise, both. Unbabel strikes this steadiness by mixing the velocity of AI-driven machine translation with the LQA of human proofreading and enhancing.
On one facet, you’ll have highly effective machine translation instruments. With an enormous language library and deep translation reminiscence, Unbabel learns the nuances of your model language and tips on how to shortly translate it into your goal markets. You may push a whole lot of product descriptions by way of the system in a short while. And with our latest acquisition of the multilingual search engine optimisation translation software Bablic, you might be assured every web page translation shall be optimized for search engines like google in your goal languages.
That, alone, isn’t adequate. On the again finish, you’ll have an professional crew of human translators and native audio system devoted to localization QA. Our High quality Estimator software will flag product descriptions that want a better look so that you might be assured within the high quality of every translation.
Ship Clear and Compelling Product Descriptions in Any Language
Product descriptions are an important piece of your advertising and marketing puzzle. One complicated phrase or lacking piece of data may decide whether or not you hit your gross sales targets — and outline how your prospects really feel about your model. You need to make certain it’s carried out properly.
The Unbabel strategy removes any doubt from the method of translating your product descriptions. Irrespective of what number of goal markets and languages you’re coping with, our mixed strategy of machine translation and human high quality assurance will make sure you get the message throughout for every product you promote.
Curious the way it works? See Unbabel in motion with our free demo.