Have you ever ever considered beginning an internet retailer however felt held again by the considered coping with stock?
Nicely, now we have some excellent news.
It’s very attainable to start out an internet retailer with out having to inventory a single merchandise your self!
On this information, we’ll focus on six methods to promote merchandise on-line with out coping with stock.
Let’s begin!
6 Methods to start out an internet retailer with out stock
The six methods to start out an internet retailer with out stock are:
- Dropshipping
- Print on demand
- Digital merchandise
- Online marketing
- Third-party logistics (3PL)
- Amazon FBA
Let’s begin with the primary:
1. Dropshipping
If there may be one enterprise mannequin that involves thoughts when beginning an internet retailer with out stock, it is dropshipping.
That is as a result of it actually suits in our definition of dropshipping:
Dropshipping is an ecommerce enterprise mannequin during which you promote merchandise on an internet retailer with out stock. As an alternative, you associate with a dropshipping provider who shops the merchandise you promote and ships them on to your prospects.
If this sounds complicated, don’t fret; it is really fairly easy!
This is how the dropshipping mannequin works:
- You begin your individual on-line retailer.
- You discover a dropshipping provider and checklist their product(s) in your retailer.
- When you get an order in your retailer, you place that very same order together with your provider.
- Your provider ships the product(s) on to your buyer.
And for visible learners, here is an infographic that explains it as nicely:

Most individuals use Shopify to begin a dropshipping retailer:

Tip: Have you ever already created your Shopify account? If not, enroll by clicking this hyperlink right here to get a free 3-day trial + 1 month for $1!

Subsequent, you want a dropshipping provider.
Dropshipping suppliers can retailer and pack your merchandise and ship them on to your prospects. They ship the product in clean packaging, that means your prospects will not know {that a} third get together is concerned.
There are even dropshipping apps like Spocket or DSers designed to ship any new orders to your provider robotically.
One of many key advantages of dropshipping is that you could begin promoting a variety of merchandise on-line with out investing in stock.
It lets you check many distinctive merchandise with none upfront prices!
And for that reason, dropshipping is a well-liked choice for folks beginning to promote merchandise on-line.
It is a comparatively low-risk and low-cost method to launch a brand new ecommerce enterprise!
Right here is an summary of the professionals and cons of dropshipping:
Total, dropshipping is a wonderful choice for these searching for a straightforward option to get began in ecommerce.
Sure, dropshipping, generally, has extra cons than professionals.
Nonetheless, there are all the time strategies to take care of these cons and make them much less obvious! (You possibly can discover extra about these strategies right here.)
For instance, by beginning a non-public label dropshipping retailer, you possibly can model your merchandise to distinguish your self from the competitors!

In case you are inquisitive about beginning a dropshipping retailer, you might need to join our free 7-day problem.
It is a step-by-step information that may make it easier to create a dropshipping retailer in simply seven days.
Alternatively, you may as well take a look at our dropshipping guidelines right here!
2. Print on demand
Have you ever all the time dreamed of promoting merchandise that you have designed your self?
If that’s the case, you are able to do it with print on demand (POD).
And the good half is, you need not maintain a list for it!
Print on demand is a enterprise mannequin the place you create a design and put it on a product in your on-line retailer. When a buyer makes a purchase order, your print on demand provider prints your design onto the product, packs it, and ships it on to your prospects.
Right here is an infographic on the way it works:

As you possibly can see, print on demand is without doubt one of the closest options to dropshipping!
Merchandise bought in POD shops are sometimes attire reminiscent of shirts and hoodies. However you may as well promote merchandise like mugs, towels, artwork prints, telephone instances, and even notebooks or mousepads!

Listed below are the professionals and cons of the print on demand enterprise mannequin:
Execs | Cons |
A POD retailer is as straightforward and low-risk to arrange as a dropshipping retailer. | POD companies usually battle with tight revenue margins. |
Means to (partly) design merchandise your self. | Coping with returns will be tougher because the product is custom-made. |
You’ll by no means should take care of any leftover stock. | Your retailer is barely nearly as good as your designs. |
Usually, you do not have full management over the product’s look. |
The primary distinction between dropshipping and print on demand is that with dropshipping, your provider doesn’t make any adjustments to the product, and the transport time is mostly longer.
With print on demand, your provider creates the product in line with your {custom} design, and the transport time is mostly longer.
This is an infographic that summarizes all of the variations:

In case you are an artist or graphic designer and want to study extra concerning the print on demand enterprise mannequin, check out the next articles:
3. Digital merchandise
This one could also be very apparent to you, or it might be a complete shock!
When most individuals consider beginning an internet retailer, they sometimes consider promoting bodily merchandise like telephone instances or clothes.
Nonetheless, you may as well promote digital merchandise!
Promoting digital merchandise means you are dealing in items that may be bought, downloaded, and used fully on-line. Examples embrace ebooks, programs, software program, music, pictures, templates, and extra.
For instance, Shopify’s Enterprise Title Generator is an instance of a digital product within the type of software program:

Nonetheless, this book about getting nice concepts can also be a digital product:

And there are lots of extra sorts of digital merchandise!
Simply take into consideration issues like Shopify themes or inventory pictures.
The most effective factor about promoting digital merchandise is that there are not any manufacturing or transport prices – when you create the product, you possibly can promote it infinite instances with out ever needing to restock.
You arrange your on-line retailer, checklist your digital merchandise, and when somebody makes a purchase order, they obtain a hyperlink to obtain or entry the product on-line.
It is so simple as that!
Listed below are the professionals and cons of promoting digital merchandise:
Execs | Cons |
It does not price you something further to promote a further digital product (as soon as it is developed). | Somebody can simply copy and promote your digital merchandise with out your permission. |
You’re in full management of the pricing. | Digital merchandise could require ongoing help and upkeep. |
Digital merchandise can immediately be bought and delivered to anybody with an web connection. | Advertising digital merchandise will be tougher. |
4. Online marketing
Online marketing is a technique that lets you promote merchandise with out stock and, in lots of instances, with out even creating your individual merchandise!
Have you ever ever clicked on a hyperlink for a services or products from a weblog, social community, or somebody’s web site?
Nicely, it might’ve been an affiliate hyperlink!
Online marketing begins with signing up for an associates program supplied by an organization whose merchandise you need to promote. As soon as accepted, you may obtain a singular affiliate hyperlink that tracks gross sales out of your advertising and marketing efforts. You possibly can share this hyperlink in your on-line retailer. When somebody clicks in your hyperlink and makes a purchase order, you earn a fee.

So, with online marketing, you do the advertising and marketing half, and another person takes care of all the remaining!
In keeping with statistics, 31% of internet publishers say online marketing is a high income supply, and 81% of manufacturers provide online marketing packages!
If you wish to get began with online marketing, there are a number of methods to advertise your affiliate hyperlinks and earn commissions.
You possibly can share affiliate hyperlinks on an internet retailer, a weblog, or social media channels!
For instance, you might create a tennis weblog, write an article like ‘The most effective tennis rackets to make use of in 2024,’ and add affiliate hyperlinks to Amazon product pages for every merchandise:

Listed below are the professionals and cons of online marketing:
Execs | Cons |
After the preliminary laborious work of organising your online marketing channels, this enterprise mannequin can flip right into a passive revenue. | You could respect the phrases and situations of the online marketing program you cooperate with. |
You do not have to consider buyer help. | It could take some time to construct up a big revenue. |
Beginning an online marketing enterprise doesn’t require a big upfront (cash) funding. |
Tip: In case you are doubtful about this and dropshipping, you possibly can study the variations between online marketing and dropshipping right here!
5. Third-party logistics (3PL)

Should you like the concept of promoting bodily merchandise however dread the considered coping with the day by day hassles of success, Third-party logistics (3PL) may be what you are searching for.
It is a mannequin that sits in between fully inventory-free methods and conventional inventory administration.
With third-party logistics, you ship your merchandise to a 3PL supplier, they usually retailer them of their warehouse. When an order is available in, the 3PL firm picks, packs, and ships the product on to your buyer.
Beneath is an summary desk of the professionals and cons of 3PL:
Execs | Cons |
A very good 3PL firm can simply deal with elevated order volumes. | The charges for 3PL companies will be hefty for small order volumes. |
3PL suppliers know the best way to retailer merchandise safely and ship them shortly. | You’ve gotten much less management over the dealing with and transport course of. |
You possibly can dedicate extra time to different enterprise duties. |
6. Amazon FBA

Final however not least is Amazon’s Achievement by Amazon (FBA).
FBA helps you to promote your merchandise instantly on Amazon utilizing its world-class logistics community.
With Amazon FBA, you ship your merchandise to Amazon’s success facilities, the place they’re saved till an order is positioned. Amazon then picks, packs, and ships the merchandise in your behalf. In addition they deal with customer support and returns for these orders.

Listed below are the professionals and cons of Amazon FBA:
Execs | Cons |
Merchandise fulfilled by Amazon are eligible for Amazon Prime, which suggests sooner transport for purchasers. | Amazon expenses for storage and success, which may minimize into your revenue margins. |
Benefit from Amazon’s huge buyer base. | Promoting on Amazon means competing with many sellers, together with Amazon itself. |
Amazon’s success facilities are geared up to deal with massive order volumes. | Whereas Amazon handles customer support, this additionally means you have got much less management over the client’s expertise. |
You possibly can simply promote your merchandise in several nations with out worrying about worldwide transport logistics. |
Execs of beginning an internet retailer with out stock
- Low startup prices. You do not have to buy a whole lot of merchandise beforehand. This makes it extra accessible to start out.
- Promote a greater variety of merchandise. You are not restricted by the quantity of bodily area you have got.
- Flexibility to check. Promoting with out stock means you possibly can simply check which merchandise resonate together with your viewers.
- No danger of being caught with leftover stock. Should you cease promoting a selected product, you do not have to fret about eliminating extra stock.
- Extra time to give attention to the remainder of your corporation. There is not any have to pack, ship, and handle your stock.
- Simpler to scale. When your retailer takes off, scaling up does not contain calls to wholesale suppliers or renting greater storage areas.
- Work from wherever. All you want is a laptop computer and an web connection, and also you’re in enterprise!

Cons of beginning an internet retailer with out stock
- Decrease revenue margins. Shopping for merchandise one after the other will all the time be costlier than shopping for them in bulk.
- Doubtlessly longer transport instances. In case your provider is way out of your prospects, you might expertise longer transport instances.
- High quality management points. You could belief your provider to promote high-quality merchandise and carry out high quality management earlier than transport to your buyer!
- Dependance on third-party suppliers. Your retailer’s fame is within the palms of your suppliers. In the event that they run out of inventory or determine to extend costs, you have got an issue to unravel.
- Excessive competitors. Because of the low boundaries to entry, standing out requires further creativity in advertising and marketing, branding, and customer support.
- Restricted customization. Because you’re shopping for merchandise one after the other, there’s typically no risk of customizing a product to your model.
How do you open an internet retailer?

Whether or not you need to begin dropshipping, promote digital items, or provide distinctive POD merchandise, opening an internet retailer all the time entails a number of key steps.
Listed below are the 9 steps of beginning an internet retailer in 2024:
- Decide your most popular ecommerce platform
- Select a success technique
- Determine between a basic, area of interest, or one-product retailer
- Select the fitting merchandise to promote on-line
- Outline your supreme audience
- Discover a provider
- Design and model your on-line retailer
- Arrange your cost gateways
- Promote your retailer with social media and content material advertising and marketing
You possibly can study extra in our in-depth information to beginning an internet retailer!
FAQs about promoting on-line with out stock
Is there one thing maintaining you on edge to start out an internet retailer with out stock?
If that’s the case, your query could also be answered beneath!
Are you able to promote on-line with out stock?
Sure, you possibly can promote on-line with out holding stock. A number of enterprise fashions allow this, together with dropshipping, print on demand, promoting digital merchandise, online marketing, 3PL companies, and Amazon’s FBA program.
How do I begin a Shopify retailer with out stock?
Beginning a Shopify retailer with out stock sometimes entails selecting a enterprise mannequin like dropshipping or print on demand. You possibly can study extra concerning the required steps in our Shopify-specific information right here.
How do you promote on Etsy with out stock?
Promoting on Etsy with out stock typically entails utilizing the print on demand or dropshipping mannequin or promoting digital merchandise. You possibly can study extra concerning the required steps in our Etsy-specific information right here.
Can I promote on Amazon with out having stock?
Abstract
Earlier than we go to the conclusion, we have created a fast abstract of this text for you so you possibly can simply keep in mind it:
- You can begin an internet retailer with out stock utilizing dropshipping, print on demand, promoting digital merchandise, online marketing, third-party logistics, and Amazon FBA.
- The primary professionals of beginning an internet retailer with out stock are that you do not have to make a big funding or fear about being left with extra stock.
- The primary cons of beginning an internet retailer with out stock are that you could be expertise decrease revenue margins and longer transport instances.
Conclusion
Beginning an internet retailer with out stock will be a good way to start out a enterprise as a newbie.
You haven’t any stock prices, reminiscent of warehouse rental and employees, and you may provide a broader vary of merchandise.
Nonetheless, it’s also important to contemplate the potential downsides of this method, reminiscent of decrease revenue margins and longer transport instances.
Good luck with every little thing!
Wish to study extra about ecommerce?
Prepared to maneuver your on-line retailer to the following degree? Try the articles beneath: