The launch of Apple’s Imaginative and prescient Professional blended actuality headset may very well be hampered by the dearth of apps from main platforms.
CMS specialist Storyblok has launched a survey of 500 customers revealing that 81 p.c are nervous in regards to the absence of key apps impacting the gadget’s promised “transformative content material experiences.” Over half mentioned they had been “very involved.”
Netflix is the most recent supplier to verify that it received’t be launching a Imaginative and prescient Professional app alongside Google not offering a local YouTube app. Music streaming large Spotify has additionally indicated that it has no plans for a Imaginative and prescient Professional app.
This spells bother given 64 p.c plan leisure as the principle Imaginative and prescient Professional exercise, the very best of any use-case. Gaming (63%), net shopping (52%) and social media (51%) rounded out the highest deliberate use circumstances.
Whereas many customers stay desirous about Imaginative and prescient Professional’s potential – 61 p.c are extra now than at announcement and 56 p.c anticipate every day use – many may very well be upset with the truth of “app absence” from their favorite platforms.
Key survey findings:
- 63 p.c suppose Imaginative and prescient Professional superior to Meta Quest 3, with 23 p.c disagreeing
- Lack of apps/content material was the second most cited motive to not buy in 2023, trailing solely pricing considerations
- 39 p.c unwilling to purchase this yr reported lack of apps as the principle barrier
“With out nice content material, Apple Imaginative and prescient Professional goes to battle past early adopters,” mentioned Storyblok CEO Dominik Angerer. “Among the hottest content material platforms not having apps is clearly a setback for Apple’s introduction of spatial computing.”
Angerer urged manufacturers to rethink content material methods for the rising vary of gadgets, as endurance for a restricted Imaginative and prescient Professional ecosystem could fade regardless of present client curiosity.
With builders and platforms sluggish to construct out Imaginative and prescient Professional capabilities, the preliminary receptiveness amongst customers may wane if the content material fails to match the excessive expectations which have been set.
The total survey outcomes might be discovered right here.
(Picture Credit score: Apple)
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