Senators introduce COPIED Act to push for higher watermarking on AI content material

A bipartisan group of senators launched a brand new invoice to make it simpler to authenticate and detect synthetic intelligence-generated content material and shield journalists and artists from having their work devoured up by AI fashions with out their permission.

The Content material Origin Safety and Integrity from Edited and Deepfaked Media Act (COPIED Act) would direct the Nationwide Institute of Requirements and Know-how (NIST) to create requirements and tips that assist show the origin of content material and detect artificial content material, like by way of watermarking. It additionally directs the company to create safety measures to forestall tampering and requires AI instruments for artistic or journalistic content material to let customers connect details about their origin and prohibit that data from being eliminated. Underneath the invoice, such content material additionally couldn’t be used to coach AI fashions.

Content material homeowners, together with broadcasters, artists, and newspapers, might sue firms they imagine used their supplies with out permission or tampered with authentication markers. State attorneys basic and the Federal Commerce Fee might additionally implement the invoice.

It’s the newest in a wave of AI-related payments because the Senate has embarked to grasp and regulate the know-how. Senate Majority Chief Chuck Schumer (D-NY) led an effort to create an AI roadmap for the chamber, however made clear that new legal guidelines could be labored out in particular person committees. The COPIED Act has the benefit of a strong committee chief as a sponsor, Senate Commerce Committee Chair Maria Cantwell (D-WA). Senate AI Working Group member Martin Heinrich (D-NM) and Commerce Committee member Marsha Blackburn (R-TN) are additionally main the invoice.

A number of publishing and artists’ teams issued statements applauding the invoice’s introduction, together with SAG-AFTRA, the Recording Business Affiliation of America, the Information/Media Alliance, and Artist Rights Alliance, amongst others.

“The capability of AI to supply stunningly correct digital representations of performers poses an actual and current risk to the financial and reputational well-being and self-determination of our members,” SAG-AFTRA nationwide government director and chief negotiator Duncan Crabtree-Eire stated in an announcement. “We want a totally clear and accountable provide chain for generative Synthetic Intelligence and the content material it creates with a view to shield everybody’s primary proper to manage the usage of their face, voice, and persona.”