Content material entrepreneurs looking for article or video concepts in August 2024 can commemorate the Nationwide Basketball Affiliation and Alfred Hitchcock or acknowledge mother and father, celebrants, and problem seekers.
Content material advertising is the act of making, publishing, and selling content material to draw, have interaction, and retain prospects. It really works as a result of articles, movies, or podcasts are a low-risk means for consumers to interact with a enterprise and, in flip, create a way of reciprocity that leads them to buy.
The one hassle is that entrepreneurs require a gentle stream of subjects. Luckily, what follows are 5 content material advertising concepts your organization can use in August 2024.
NBA Turns 75
The NBA is celebrating its seventy fifth anniversary in August 2024.
The Nationwide Basketball Affiliation turns 75 on August 3, 2024, creating a chance for content material entrepreneurs to attach one among America’s hottest sports activities to their manufacturers and merchandise.
Invented in 1891 at Springfield Faculty in Massachusetts, basketball rapidly gained recognition, a lot in order that by 1946 two rival leagues had emerged: the Nationwide Basketball League and the Basketball Affiliation of America.
After just a few groups — together with the forerunner to the Lakers — left the NBL for the BAA in 1948, merger talks started. The consequence was the NBA, launched in August 1949 by combining the 17 groups from the 2 leagues.
Content material entrepreneurs at ecommerce retailers, physical-store chains, and direct-to-consumer manufacturers may write concerning the historical past of the NBA, basketball as a sport, or “hoops” tradition.
For instance, the DTC model TruHeight makes dietary gummies and capsules, protein shakes, sleep aids, and different merchandise geared toward wholesome progress and improvement in teenagers and youngsters. The model may lengthen its mission by publishing a collection of articles about basketball’s health advantages.
Joyful Birthday, Alfred Hitchcock
Grasp director Alfred Hitchcock was born in August 1899.
Born on August 13, 1899, in London, England, Alfred Hitchcock would change into one of many movie trade’s most celebrated administrators. The “Grasp of Suspense” was finest identified for the “Rear Window” (1954), “Vertigo” (1958), and “Psycho” (1960).
Celebrating Hitchcock’s birthday by way of content material advertising may assist shops with merchandise associated to the movie or leisure trade. However different on-line retailers would possibly profit, too.
An attire model may give attention to vogue in Hitchcock’s films. A house decor store may deal with their set designs, and a pet provide firm may launch a contemporary critique of “The Birds” (1963).
Dad or mum-focused Again-to-school
How a few back-to-school sale for folks?
The back-to-school buying season is among the many retail trade’s excessive holidays. Mother and father purchase all the pieces from pencils and pants to computer systems and vehicles for his or her kindergarten to college-aged college students.
Sadly for retailers, most of these purchases will come at discounted costs. In response to the Nationwide Retail Federation, roughly 68% of back-to-school consumers in 2024 will buy on-sale objects.
Another method could possibly be to focus on “back-to-school” content material at mother and father. Listed here are some instance article titles.
- Sporting items retailer: “Health Routines for Mother and father with College-aged Youngsters”
- Store promoting organizers: “25 Decluttering Ideas whereas the Youngsters Are in College”
- Kitchen gadget store: “Meal Prep Hacks for Busy Mother and father”
Labor Day Planning Guides
Williams-Sonoma makes use of recipes to advertise Labor Day.
Content material advertising is particularly efficient when it’s helpful or useful. A enterprise builds connections with consumers when it helps them be taught a talent or overcome an issue.
Labor Day falls on Monday — September 2 in 2024. Many customers will benefit from the lengthy weekend by tenting, taking a street journey, or internet hosting a celebration.
Entrepreneurs can supply useful content material that improves, simplifies, or organizes these experiences — whereas connecting with merchandise accessible for buy.
For instance, Williams-Sonoma printed a recipe set referred to as “A Labor Day Cookout to Keep in mind.” The recipes describe a three-course meal with bruschetta, grilled rooster, and blueberry-lavender cheesecake for dessert.
A lot of the particular person recipes advocate William-Sonoma merchandise, reminiscent of a meals thermometer for grilling and a set of stackable bowls.
Challenge a Problem
Take a play from the health trade’s e-book and difficulty a problem in August.
In 2019, entrepreneur and podcaster Andy Frisella challenged his viewers to take part in a “transformative psychological toughness program” referred to as the “Laborious 75 Problem.”
Over 75 days, members obey a algorithm with out exceptions or compromises. This features a every day routine of two 45-minute exercises, a strict food regimen, consuming a gallon of water, and studying at the very least 10 pages of a motivational e-book.
In August 2024, content material entrepreneurs can borrow Frisella’s thought and problem prospects on subjects associated to companies’ services or products. Listed here are some instance challenges.
- Sustainable residing for retailers promoting recycled merchandise or eco-friendly objects.
- Yard makeover for outlets centered on vegetation, gardening provides, energy instruments, and outside furnishings.
- Wholesome cooking for shops providing kitchen gear or meals field subscriptions.
The challenges could possibly be contests, too, with members producing social media posts for added publicity.