We’re greater than midway via AWS re:Invent 2023 and have had a outstanding quantity of recent companies and options launched on daily basis this week. Should you haven’t been maintaining with the keynotes at re:Invent and wish the highlights of every, I’d encourage you to learn our workforce’s weblog posts overlaying every keynote of the week:
To wrap up Wednesday’s bulletins, we had a keynote delivered by Dr. Ruba Borno, Vice President of AWS Worldwide Channels and Alliances. This keynote was primarily targeted on the connection between AWS and AWS Companions and the way they will ship worth to their shared clients. All through the keynote, we not solely had new bulletins, however tons of nice use circumstances and tales from partnerships between AWS, AWS Companions, and clients.
The theme of the keynote was to assist clients make the not possible appear doable by working with the proper AWS Accomplice.
Let’s get into among the new launches within the AWS Accomplice Area.
AWS Buyer Engagement Incentive
There are such a lot of new alternatives and prospects which have but to maneuver to AWS. This device is designed to raised tackle these alternatives. The AWS Buyer Engagement Incentive will assist AWS Companions have interaction corporations which might be new to AWS or within the early stage of adoption.
Not solely does it offset the fee and funds of each a part of the sale cycle, it gives a easy international framework that Companions can use to deal with the preliminary buyer workload, higher drive the expansion and spend of recent AWS clients, and scale over time.
It’s price mentioning that this incentive just isn’t a brand new announcement for re:Invent, nonetheless, it was launched earlier this 12 months, which is new sufficient to nonetheless get a spot on my weblog publish. Because it was launched, Companions have launched 87% of eligible alternatives within the pipeline.
The Generative AI Middle of Excellence for AWS Companions
The tempo of innovation within the generative AI house has been dizzying. It may be troublesome to maintain up with the fast improvement of those instruments. On high of that, you will have an enormous demand from clients who wish to remodel their companies by implementing generative AI into their very own know-how stacks.
AWS hopes The Generative AI Middle of Excellence for AWS Companions will make it simpler for Companions to maintain up with the generative AI house to raised serve buyer wants. It gives each technical and non-technical enablement content material and coaching, instance buyer use circumstances, boards for information sharing, and greatest practices.
With the middle of excellence, AWS Companions can:
- Familiarize themselves with a variety of generative AI choices
- Join with leaders throughout the Amazon Accomplice Community on specialised generative AI functions
- Construct functions that transcend optimization and perceive concerns like equity, privateness, and security
- Leverage data-driven insights and instruments to speed up clients’ generative AI journeys
Accenture and AWS Expanded Partnership
Accenture has persistently been an early adopter to the most recent AWS know-how. For instance, when Amazon CodeWhisperer launched, Accenture adopted the know-how and noticed a 30% enhance in efficiency of their improvement efforts.
Accenture has introduced that they may proceed integrating AWS AI companies into Accenture’s automation platforms. To scale this, Accenture has dedicated to coaching 50,000 improvement engineers on AWS AI companies, corresponding to Amazon Q and Amazon CodeWhisperer.
Accenture is simply one of many many corporations that may contribute to content material in The AWS Generative AI heart for Excellence for AWS Companions, amongst different leaders within the house corresponding to Anthropic, NVIDIA, and extra.
Moreover, Accenture additionally has its personal Middle for Superior AI, which additionally gives accelerators, greatest practices, and hands-on coaching to raised assist their shoppers maximize the worth of Amazon Q and different AWS AI companies.
C3 Generative AI: AWS Market Version
C3 AI introduced the supply of C3 Generative AI on the AWS Market. This can be a no-code, self-service setting that gives a completely practical generative AI utility. Customers can use this utility to get higher perception into their knowledge, and begin asking questions on their knowledge in simply minutes of setup time.
The truth is, not solely is it practical, it additionally takes care of a few of these pesky issues that giant language fashions usually expertise. C3 AI claims that there aren’t any hallucinations, no cyber safety dangers, and no IP legal responsibility issues.
Should you’re fascinated with doubtlessly utilizing this device, you need to use the QR code situated within the picture above to hitch the personal preview.
ServiceNow and AWS Expanded Partnership
ServiceNow and AWS have been brainstorming about tips on how to carry AWS’ attain, knowledge, and scalability and mix it with ServiceNow’s clever platform for digital transformation.
In January 2024, ServiceNow and its full suite of options might be obtainable as a Software program-as-a-Service (SaaS) providing within the AWS Market.
Moreover, AWS and ServiceNow are teaming as much as launch industry-specific AI tooling to listing within the AWS Market. For instance, the 2 corporations are presently engaged on a provide chain resolution by integrating AWS Provide Chain with ServiceNow to raised streamline provide chain administration.
New AWS Accomplice Competencies
The AWS Competency Accomplice Program is a approach for patrons to validate that AWS Companions have the suitable abilities and technical experience to to assist clients in a selected space. AWS has launched three new areas of AWS Competency specialization, together with:
- The AWS Resilience Competency Companions, which helps clients enhance the supply and resilience of their workloads.
- The Cyber Insurance coverage Competency Companions, in order that clients can discover insurance policies from insurers. AWS clients get a quote for the cyber insurance coverage protection they want inside 2 enterprise days.
- The Constructed-in Competency Accomplice Options, that gives an infrastructure as code resolution to put in, configure, and combine Accomplice software program with foundational AWS companies.
AWS Market SaaS Fast Launch
SaaS Fast Launch is a brand new function within the AWS Market which makes it straightforward for patrons to shortly configure, deploy, and launch SaaS merchandise on AWS. It does this through the use of CloudFormation templates which might be outlined by the software program vendor and validated by each the software program vendor and AWS to make sure the software program adheres to the most recent safety requirements.
Within the AWS Market, you could find the SaaS merchandise that use this function by on the lookout for the “Fast Launch” tag within the product description. When you click on on Fast Launch for the product of your selection, you’ll be capable of simply deploy the software program. This function is mostly obtainable, so maintain a watch out for the Fast Launch tag within the AWS Market.
AWS Market APIs for Sellers
By utilizing AWS Market APIs for Sellers, now you can allow AWS Market entry via your present functions. Utilizing your present functions, you may construct AWS Market merchandise, supply, resale authorization, and agreements workflows instantly into your individual methods. This results in a higher effectivity for the Accomplice, and can even encourage clients to make Market purchases via your area. This function is mostly obtainable and able to use now.
Pricing Changes to AWS Market
AWS is reducing pricing for the AWS Market efficient January 2024. The brand new pricing mannequin might be a flat charge construction of three %. In some circumstances, it might be even decrease.
Listed below are the updates to the pricing mannequin:
- For personal gives underneath one million, it’s now a 3% charge.
- For offers between $1 million and $10 million, it’s now a 2% charge.
- For personal gives higher than $10 million, it’s now a 1.5% charge.
- For renewal charges for personal software program and knowledge, it’s now a 1.5% charge.
AWS and Salesforce Partnership Growth
AWS and Salesforce have introduced an enlargement to their partnership in order that clients can higher profit from the mixed worth of each merchandise.
As a part of the announcement, the businesses launched the next data:
- Salesforce will start providing their merchandise on the AWS Market, together with merchandise corresponding to Information Cloud, Service Cloud, Heroku, Tableau, Mulesoft, and lots of extra. That is obtainable now with expanded product assist deliberate for 2024.
- AWS and Salesforce are making Information Cloud a SaaS providing. This allows clients to make use of AWS companies to course of and analyze knowledge saved in Information Cloud.
AWS Accomplice Central Enhancements
Lately, a brand new AWS Accomplice Central expertise was launched. The brand new enhancements personalize the expertise for the AWS Accomplice and the roles of their enterprise. This consists of automated prescriptive steering with duties and subsequent greatest actions personalized for the Accomplice.
For AWS Companions enrolled within the software program path, AWS can also be offering an integrating expertise between AWS Accomplice Central and AWS Market. Which means that AWS Companions can create AWS Market listings from AWS Accomplice Central. By linking your AWS Accomplice Central and AWS Market accounts and customers, it additionally allows you to see AWS Market analytics in your Accomplice Analytics Dashboard.
Lastly, they’ve launched a brand new co-sell expertise via APN Buyer Engagements (ACE) that’s personalized in the direction of the AWS Accomplice and their co-sell wants. This allows Companions to raised preserve pipeline hygiene, by prioritizing alternatives the place AWS gross sales assist is required, offering perception on internet new engagements, and stardizing the knowledge gathered within the Accomplice referral and AWS referral expertise.
Additional, Accomplice ACE pipeline is now built-in with AWS Market Personal Presents, offering actual time gross sales insights and the flexibility to unlock new development alternatives extra simply.
AWS Accomplice CRM Connector Now Helps AWS Market
The AWS Accomplice CRM Connector now helps AWS Market, higher enabling Companions to handle and publish Market personal gives and resale authorizations. The CRM Connector additionally helps AWS Accomplice Central ACE Pipeline Supervisor capabilities, together with an enhanced function to view a abstract of AWS Market personal gives.
The AWS Accomplice CRM Connector is obtainable at no-cost on the Salesforce AppExchange.
AWS Sustainability Objectives
Lastly, we ended the keynote with a chat on sustainability. It’s no secret that AWS is dedicated to sustainability, with plans to be internet zero carbon by 2040, water constructive by 2030, and 100% renewable energy-powered by 2025.
Sustainability targets usually are not simply high of thoughts for AWS, they’re changing into more and more vital to clients as properly. The truth is, 1 in 3 clients say that sustainability is a key precedence for his or her enterprise. To satisfy this buyer want, AWS Companions have created over 1,000 sustainability options hosted within the AWS Options Library and AWS Market.
Lastly, AWS has inspired AWS Companions to hitch The Local weather Pledge. Over 450 Firms have joined, and the quantity is anticipated to develop.
That brings us to the top of this keynote. The AWS Accomplice house has been innovating at a major tempo this 12 months. Hopefully, these enhancements make the lives of AWS Companions a lot simpler. Get pleasure from the remainder of the week!