January 25, 2024
PRESS RELEASE
Apple declares modifications to iOS, Safari, and the App Retailer within the European Union
For builders, the modifications embrace new choices for app distribution and cost processing
For customers, the modifications embrace new controls and disclosures, and expanded protections to cut back privateness and safety dangers the DMA creates
CUPERTINO, CALIFORNIA Apple right this moment introduced modifications to iOS, Safari, and the App Retailer impacting builders’ apps within the European Union (EU) to adjust to the Digital Markets Act (DMA). The modifications embrace greater than 600 new APIs, expanded app analytics, performance for various browser engines, and choices for processing app funds and distributing iOS apps. Throughout each change, Apple is introducing new safeguards that scale back — however don’t eradicate — new dangers the DMA poses to EU customers. With these steps, Apple will proceed to ship the very best, most safe expertise doable for EU customers.
The brand new choices for processing funds and downloading apps on iOS open new avenues for malware, fraud and scams, illicit and dangerous content material, and different privateness and safety threats. That’s why Apple is introducing protections — together with Notarization for iOS apps, an authorization for market builders, and disclosures on various funds — to cut back dangers and ship the very best, most safe expertise doable for customers within the EU. Even with these safeguards in place, many dangers stay.
Builders can study these modifications on the Apple Developer Help web page and might start testing new capabilities right this moment within the iOS 17.4 beta. The brand new capabilities will turn out to be out there to customers within the 27 EU international locations starting in March 2024.
“The modifications we’re saying right this moment adjust to the Digital Markets Act’s necessities within the European Union, whereas serving to to guard EU customers from the unavoidable elevated privateness and safety threats this regulation brings. Our precedence stays creating the very best, most safe doable expertise for our customers within the EU and world wide,” mentioned Phil Schiller, Apple Fellow. “Builders can now study concerning the new instruments and phrases out there for various app distribution and various cost processing, new capabilities for various browser engines and contactless funds, and extra. Importantly, builders can select to stay on the identical enterprise phrases in place right this moment if they like.”
The modifications for EU apps replicate the European Fee’s designation of iOS, Safari, and the App Retailer as “core platform companies” beneath the Digital Markets Act. In March, Apple will share new sources to assist EU customers perceive the modifications they will anticipate. That features steerage to assist EU customers navigate complexities the DMA’s modifications carry — together with a much less intuitive consumer expertise — and greatest practices for approaching new dangers related to downloading apps and processing funds exterior of the App Retailer.
Accessible for builders’ apps world wide, Apple additionally introduced new choices for streaming video games, together with greater than 50 forthcoming reviews in areas like engagement, commerce, app utilization, and extra.
Adjustments to iOS
Within the EU, Apple is making a lot of modifications to iOS to adjust to the DMA. For builders, these modifications embrace new choices for distributing apps. The approaching modifications to iOS within the EU embrace:
- New choices for distributing iOS apps from various app marketplaces — together with new APIs and instruments that allow builders to supply their iOS apps for obtain from various app marketplaces.
- New framework and APIs for creating various app marketplaces — enabling market builders to put in apps and handle updates on behalf of different builders from their devoted market app.
- New frameworks and APIs for various browser engines — enabling builders to make use of browser engines, apart from WebKit, for browser apps and apps with in-app looking experiences.
- Interoperability request type — the place builders can submit extra requests for interoperability with iPhone and iOS {hardware} and software program options.
As introduced by the European Fee, Apple can also be sharing DMA-compliant modifications impacting contactless funds. That features new APIs enabling builders to make use of NFC expertise of their banking and pockets apps all through the European Financial Space. And within the EU, Apple is introducing new controls that permit customers to pick a third-party contactless cost app — or another app market — as their default.
Inevitably, the brand new choices for builders’ EU apps create new dangers to Apple customers and their gadgets. Apple can’t eradicate these dangers, however inside the DMA’s constraints, the corporate will take steps to cut back them. These safeguards shall be in place when customers obtain iOS 17.4 or later, starting in March, and embrace:
- Notarization for iOS apps — a baseline evaluation that applies to all apps, no matter their distribution channel, centered on platform integrity and defending customers. Notarization entails a mix of automated checks and human evaluation.
- App set up sheets — that use info from the Notarization course of to offer at-a-glance descriptions of apps and their performance earlier than obtain, together with the developer, screenshots, and different important info.
- Authorization for market builders — to make sure market builders decide to ongoing necessities that assist shield customers and builders.
- Extra malware protections — that forestall iOS apps from launching in the event that they’re discovered to include malware after being put in to a consumer’s gadget.
These protections — together with Notarization for iOS apps, and authorization for market builders — assist scale back among the privateness and safety dangers to iOS customers within the EU. That features threats like malware or malicious code, and dangers of putting in apps that misrepresent their performance or the accountable developer.
Nonetheless, Apple has much less potential to handle different dangers — together with apps that include scams, fraud, and abuse, or that expose customers to illicit, objectionable, or dangerous content material. As well as, apps that use various browser engines — apart from Apple’s WebKit — could negatively have an effect on the consumer expertise, together with impacts to system efficiency and battery life.
Throughout the DMA’s constraints, Apple is dedicated to defending the privateness, safety, and high quality of the iOS consumer expertise within the EU as a lot as doable. As an example, App Monitoring Transparency will proceed to work with apps distributed exterior of the App Retailer — asking a consumer’s permission earlier than a developer tracks their knowledge throughout apps or web sites. Nonetheless, the DMA’s necessities imply that App Retailer options — together with Household Buy Sharing and Ask to Purchase — won’t be suitable with apps downloaded from exterior of the App Retailer.
When these modifications come into impact in March, Apple will share extra detailed sources explaining the choices out there to customers — together with greatest practices for safeguarding their privateness and safety.
Adjustments to Safari
In the present day, iOS customers have already got the flexibility to set a third-party internet browser — apart from Safari — as their default. Reflecting the DMA’s necessities, Apple can also be introducing a brand new alternative display screen that may floor when customers first open Safari in iOS 17.4 or later. That display screen will immediate EU customers to decide on a default browser from an inventory of choices.
This modification is a results of the DMA’s necessities, and signifies that EU customers shall be confronted with an inventory of default browsers earlier than they’ve the chance to grasp the choices out there to them. The display screen additionally interrupts EU customers’ expertise the primary time they open Safari meaning to navigate to a webpage.
Adjustments to the App Retailer
On the App Retailer, Apple is sharing a lot of modifications for builders with apps within the EU, affecting apps throughout Apple’s working techniques — together with iOS, iPadOS, macOS, watchOS, and tvOS. The modifications additionally embrace new disclosures informing EU customers of the dangers related to utilizing alternate options to the App Retailer’s safe cost processing.
For builders, these modifications embrace:
- New choices for utilizing cost service suppliers (PSPs) — inside a developer’s app to course of funds for digital items and companies.
- New choices for processing funds by way of link-out — the place customers can full a transaction for digital items and companies on the developer’s exterior web site. Builders may also inform EU customers of promotions, reductions, and different offers out there exterior of their apps.
- Enterprise planning instruments — for builders to estimate charges and perceive metrics related to Apple’s new enterprise phrases for apps within the EU.
The modifications additionally embrace new steps to guard and inform EU customers, together with:
- App Retailer product web page labels — that inform customers when an app they’re downloading makes use of various cost processing.
- In-app disclosure sheets — that permit customers know when they’re not transacting with Apple, and when a developer is directing them to transact utilizing another cost processor.
- New App Assessment processes — to confirm that builders precisely talk details about transactions that use various cost processors.
- Expanded knowledge portability on Apple’s Information & Privateness website — the place EU customers can retrieve new knowledge about their utilization of the App Retailer and export it to a licensed third social gathering.
For apps that use various cost processing, Apple won’t be able to problem refunds, and may have much less potential to assist clients encountering points, scams, or fraud. Useful App Retailer options — like Report a Downside, Household Sharing, and Ask to Purchase — may also not replicate these transactions. Customers could need to share their cost info with extra events, creating extra alternatives for dangerous actors to steal delicate monetary info. And on the App Retailer, customers’ buy historical past and subscription administration will solely replicate transactions made utilizing the App Retailer’s In-App Buy system.
New Enterprise Phrases for Apps within the EU
Additionally right this moment, Apple is sharing new enterprise phrases out there for builders’ apps within the European Union. Builders can select to undertake these new enterprise phrases, or keep on Apple’s current phrases. Builders should undertake the brand new enterprise phrases for EU apps to make use of the brand new capabilities for various distribution or various cost processing.
The brand new enterprise phrases for apps within the EU are essential to assist the DMA’s necessities for various distribution and cost processing. That features a charge construction that displays the various methods Apple creates worth for builders’ companies — together with distribution and discovery on the App Retailer, the App Retailer’s safe cost processing, Apple’s trusted and safe cellular platform, and all of the instruments and expertise to construct and share progressive apps with customers world wide.
Builders working beneath both set of enterprise phrases can proceed to make use of the App Retailer’s safe cost processing and share their apps on the App Retailer within the EU. And each units of enterprise phrases replicate Apple’s long-standing work to make the app ecosystem the very best alternative for all builders.
Builders working beneath the brand new enterprise phrases may have the choice to distribute their iOS apps from the App Retailer and/or various app marketplaces. These builders may also select to make use of various cost processors of their EU apps on the App Retailer, throughout Apple’s working techniques.
The brand new enterprise phrases for iOS apps within the EU have three parts:
- Decreased fee — iOS apps on the App Retailer pays a diminished fee of both 10 p.c (for the overwhelming majority of builders, and subscriptions following their first 12 months) or 17 p.c on transactions for digital items and companies.
- Cost processing charge — iOS apps on the App Retailer can use the App Retailer’s cost processing for an extra 3 p.c charge. Builders can use a cost service supplier inside their app or hyperlink customers to their web site to course of funds for no extra charge to Apple.
- Core Expertise Payment — iOS apps distributed from the App Retailer and/or another app market pays €0.50 for every first annual set up per 12 months over a 1 million threshold.
For apps on iPadOS, macOS, watchOS, and tvOS within the EU, builders who course of funds utilizing a PSP or by linking out to their web site will get a 3 p.c low cost on the fee they owe to Apple.
Apple can also be sharing a charge calculator device and new reviews to assist builders estimate the potential influence of the brand new enterprise phrases on their app companies. Builders can study extra concerning the modifications for EU apps on a brand new Apple Developer Help web page and might start testing these capabilities right this moment within the iOS 17.4 beta.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. In the present day, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower folks with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating the very best merchandise on earth, and to leaving the world higher than we discovered it.
Press Contacts
Peter Ajemian
Apple
Apple Media Helpline