Google broadcasts the v17 launch of the Google Adverts API, bringing a number of new options and modifications that advertisers and builders want to pay attention to.
Why we care. The up to date model of Google Adverts presents a spread of latest instruments and capabilities that will help you higher handle and monitor the efficiency of campaigns. It’s additionally essential to pay attention to these modifications in order to take full benefit of latest capabilities whereas avoiding disruptions from deprecated options or coverage modifications.
What’s new. There are three huge modifications that Google launched to maintain up with coverage replace, quantity of data being processed and reporting view. The remaining are batch processing updates and new optimization options.
The large modifications:
- Useful resource Utilization Coverage Replace. To arrange for an upcoming useful resource utilization coverage change on June 17, 2024, two new values have been added to QuotaError, for situations of extreme useful resource consumption over a time interval.
- Web page Dimension Mounted at 10,000. The web page measurement area is now all the time set to 10,000, and you may not go a web page measurement to GoogleAdsService.Search. Doing so will lead to a request error.
- New Reporting Views. Marketing campaign combination asset view and Channel combination asset view have been added for reporting extra metrics on Efficiency Max and Search campaigns.
Batch processing updates:
- Asset Group Operations. Help for setting MutateOperation.asset_group_operation when utilizing BatchJobService has been added, permitting batch processing for creating and managing whole Efficiency Max campaigns.
- Request Dimension Restrict. A brand new BatchJobError.REQUEST_TOO_LARGE error for any job requests bigger than 10,484,504 bytes will produce an error. Advertisers might want to divide operations into smaller teams for separate requests.
Different notable modifications:
- Key phrase Match Sort. Marketing campaign.keyword_match_type has been added to permit setting a key phrase match kind for all key phrases in a marketing campaign.
- Advert Group Criterion Standing. Major standing and first standing causes have been added to AdGroupCriterion to point out serving standing and causes.
- New Buying Product Report. A brand new procuring product report has been added, comparable to the Merchandise web page within the Google Adverts UI.
- Demand Gen Renaming. Discovery has been renamed to Demand Gen throughout all related fields, enums, and errors.
Additional studying. For the whole listing of modifications made to Google Adverts API in model 17, learn the full launch notes.
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Concerning the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by way of inspiring management each on company, shopper and advertising and marketing tech aspect.
Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can also be a global speaker with a number of the phases she has offered on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna) and extra.