Erika Kullberg, an legal professional with greater than 21 million followers on social media, desires everybody to understand how a lot social media websites actually pay.
Kullberg often creates private finance content material for YouTube, Instagram, and TikTok and helps get folks what they’re owed, like $1,000 in the event that they’re bumped from a flight. One among Kullberg’s movies addresses how she paid off greater than $225,000 in scholar loans in lower than two years. One other is about her determination to give up a $250,000 job in company legislation.
“YouTube is by far the very best paying social media platform for me,” Kullberg instructed Entrepreneur.
In a video posted to her accounts on Thursday, and earlier on her web site, Kullberg disclosed that she has two million subscribers on YouTube and her movies on the platform have acquired round 273 million views.
Erika Kullberg
A 48-second YouTube video Kullberg uploaded in December 2022 that acquired 4.1 million views made her $106.85. A longer 12-minute YouTube video with fewer views (3.8 million) posted three years in the past gave her a extra substantial payout of $45,000 — for only one video.
Many of the cash — $44,900 out of $45,000 — got here from watch web page advertisements.
Kullberg’s complete earnings from YouTube for the final 5 years (earlier than taxes and never together with model sponsorships) was greater than $353,000.
@erikakullberg How a lot I receives a commission from social media ? The quantities are simply what platforms pay and do not embrace sponsorships, which is one other manner creators receives a commission! @Creators Company ♬ unique sound – Cash Lawyer Erika
Different platforms pay much less. The majority of Kullberg’s following comes from TikTok, the place she has 9.2 million followers and 542 million views. There, she has made $5,756 since she started posting two years in the past.
Fb has paid Kullberg practically 4 instances as a lot in the identical time-frame. She has a following of 4.5 million on the platform and made $20,251 over about two years.
“It is truly not a lot further work to monetize on completely different platforms,” Kullberg instructed Entrepreneur. “I am utilizing the identical brief movies and posting them throughout TikTok, YouTube Shorts, Instagram, and Fb.”
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Kullberg has 5.3 million followers on Instagram however makes $0 from the platform as a result of Instagram would not pay creators instantly anymore.
Although Kullberg has now amassed a following, she shared that it took her about three months of posting one YouTube video per week to get monetized. Being a social media influencer is the dream job for Gen Z, with 57% stating in a current report that they might be an influencer if given the possibility.
Different generations need the celebrity and fortune that social media fame can deliver, too — 41% of adults throughout all age teams stated they needed to be an “influencer” in the identical report.
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A HypeAuditor earnings survey discovered that the typical annual earnings for an influencer was $35,640.