Entrepreneurs take word: If you wish to execute a robust, seamless content material technique, you want a content material calendar.
Content material calendars aren’t nearly organizing your upcoming posts; in addition they assist guarantee that your content material aligns along with your strategic objectives and maximizes your assets effectively.
Whether or not you’re managing a number of social platforms or experimenting with varied content material sorts, a content material calendar supplies you with the blueprint for constant, impactful content material creation.
On this article, we’ve rounded up the highest 9 content material calendar templates, every designed to streamline content material planning and enhance productiveness.
From easy spreadsheets to extra complicated options, we’ve compiled a variety of templates to fit your wants.
Let’s dive in.
What Is A Content material Calendar?
Earlier than leaping into the perfect content material calendar templates, let’s begin with the fundamentals.
A content material calendar is a basically a time-management system tailor-made for content material creation. It helps you set up your workflow into manageable weekly or day by day blocks, enabling you to take care of a transparent and structured strategy to producing content material.
It additionally offers you a chook’s-eye view of your content material technique, permitting you to grasp what you might have in the pipeline and when and the place it will likely be revealed.
This manner, you may align your content material with upcoming occasions, advertising and marketing campaigns, product releases, and many others., to make sure each bit of content material meets your viewers the place they’re and serves its supposed goal.
A content material calendar is an indispensable software for social media entrepreneurs, bloggers, freelancers, and content material creators. With a content material calendar, you may constantly produce high-quality content material, which is vital to constructing an engaged group.
Whereas some folks choose to make use of specialised software program for his or her content material calendar wants, it’s potential to start out with one thing so simple as an Excel sheet.
Right here, we’ll spotlight some present content material calendar templates that you just can simply leverage and adapt to your model’s must get began.
Why Ought to I Use A Content material Calendar?
Whether or not you’re the one content material specialist in your in-house ecommerce firm or an company social media supervisor, a content material calendar makes you higher organized along with your campaigns.
It’s additionally a useful software for collaborating with a number of teammates, as it might probably assist inform them of what’s wanted and when.
Why? At a look, it’s straightforward to grasp what went stay, together with the copy and asset used. Kind your posts by social platform and assign some coloration coding. Often, every tab is marked by month.
As a result of you may see the larger image (at the very least a month upfront), you may map out themes and day by day social posts forward of schedule, plan well-researched infographics along with your designer, and observe how your posts are doing.
You’re higher geared up to craft your message to your target market, protecting their needs and desires in thoughts when the seasonal tendencies come and go.
You possibly can plan round holidays and vital world occasions, from Valentine’s Day to Pleasure Month or any nationwide occasion related to your model values.
(To not toot our personal horn, however now we have our personal advertising and marketing calendar that will help you with simply that!)
Plus, by planning forward, you’re much less more likely to commit a pretend pas – because the content material will likely be brainstormed, briefed, authorised, and revealed earlier than crunch time. It’s a protecting measure.
With out additional ado, listed here are our picks (most of them are free!).
High 9 Content material Calendar Templates For 2024
1. CoSchedule Advertising Calendar Template
Screenshot from CoSchedule.com, April 2024If you’re working a WordPress weblog, CoSchedule could also be your finest guess.
It actually shines in content material advertising and marketing with its user-friendly interface and AI-driven options, such because the AI Social Assistant, which might help you draft social messages to boost engagement and save time.
The intuitive calendar is simple to make use of. It has 15 seamless integrations, together with WordPress, TikTok, Instagram, Fb, Mailchimp, and extra.
The Bluesky and Google Enterprise Profile integrations might help streamline your content material administration throughout totally different platforms, whereas functionalities just like the TikTok Slideshow Scheduling characteristic enable for dynamic content material creation immediately out of your calendar interface.
We advocate this one when you handle your weblog and social media. It’s an incredible selection for particular person and small to medium-sized advertising and marketing groups in search of a simple, environment friendly approach to handle their content material.
- Price: Free plan affords a social calendar with as much as three customers and two social profiles. Paid choices begin at $19/month for extra customers, social profiles, and extra superior options.
2. Airtable Content material Calendar Template
Screenshot from Airtable.com, April 2024If you happen to’re managing a content material calendar in Google Sheets, Excel, or CSV recordsdata and seeking to improve, Airtable is a superb selection.
Airtable simplifies content material administration with its strong automation options for reminders and job monitoring, that are good for individuals who choose to not juggle complicated spreadsheet formulation.
The platform helps a number of knowledge fields for necessary content material administration, equivalent to Title, Author, Due Date, Standing, and Picture, and permits for simple customization to fit your particular workflow wants.
Airtable’s easy content material calendar template lets you handle all the things from social media content material to weblog posts and extra, offering a transparent overview of creator workloads, concepts within the pipeline, and key outcomes important for any content material technique.
You possibly can assign duties, observe deadlines with a number of calendar views (together with a grid, kanban, or calendar format), and ship reminders by built-in alerts to ensure everyone seems to be staying on observe.
- Price: A free model is on the market; extra superior options are included within the paid plans, that are tailor-made to crew measurement and particular wants.
3. HubSpot Social Media Content material Calendar Template
Screenshot from HubSpot.com, April 2024Excel geeks, rejoice!
HubSpot’s free Social Media Content material Calendar is fairly versatile. Simply insert the month + 12 months into the Month-to-month Planning Calendar tab, and alter the template to fit your model.
The template is structured with a number of tabs devoted to varied platforms, together with Fb, LinkedIn, Instagram, X (Twitter), and Pinterest, guaranteeing you may handle updates throughout your social channels with precision.
Every tab is thoughtfully designed, offering examples of the best way to finest interact along with your viewers on every platform.
There’s additionally a Content material Repository tab that will help you observe all of the content material you’re producing, which is invaluable for organizing and reusing your present content material.
It even comes with a complete starter information PDF that helps you perceive the best way to profit from the template.
It’s extra for social media than weblog posts, so we advocate this one for social media specialists in startups and in-house social media managers for ecommerce manufacturers – although it might be tailor-made to suit quite a lot of wants.
- Price: Free – simply obtain the template.
4. Trello Editorial Content material Calendar Template
Screenshot from Trello.com, April 2024A well-liked venture administration software, Trello is a perfect content material calendar selection for enormous groups already on an Agile framework and utilizing comparable merchandise (Jira, Confluence, and many others.).
The drag-and-drop performance is simple to make use of. One look, and you recognize what the duty standing is.
Trello affords a specialised free editorial content material calendar template that’s ideally suited for seamlessly managing your complete lifecycle of weblog posts and social media content material.
Utilizing the template, you may visually observe each bit of content material from conception to publication. You possibly can handle drafts, coordinate illustrations, and connect essential belongings immediately to every Trello card devoted to particular content material items.
The template enhances crew collaboration by enabling you so as to add editors, designers, and social media managers to playing cards, guaranteeing that each one stakeholders are stored up-to-date.
You’ll additionally discover checklists to make sure all steps are accomplished, filterable card labels, and a calendar view to present you a transparent perspective in your publishing pipeline, making it a robust software for giant groups targeted on detailed content material planning and execution.
- Price: Free – join and obtain the template.
5. Hootsuite Social Media Content material Calendar Template
Screenshot from Hootsuite.com, April 2024Just like HubSpot’s template, Hootsuite has a downloadable, free Google Sheet spreadsheet with 5 tabs: Directions, Technique, Month-to-month View, Weekly View, and Evergreen Content material Library – for Instagram, Fb, X (Twitter), LinkedIn, and some other platform you may wish to add.
The weekly view is a pretty distinctive characteristic that you just don’t see in each template.
The Directions tab supplies recommendations on utilizing the template, whereas the Technique tab helps you propose your general technique – together with your small business objectives, social objectives, content material pillars, items, and techniques. Like HubSpot’s template, Hootsuite’s evergreen content material tab lets you construct a library of content material to revisit when wanted.
It even lists key dates of curiosity out there all year long for every month – equivalent to occasions like Black Friday and Small Enterprise Saturday (USA) – that will help you keep on high of necessary advertising and marketing moments.
The straightforward-to-use template is customizable but ideally suited for Excel execs who don’t wish to use a paid software and the additional options that include it. It’s ideally suited for companies of all sizes and is a sensible selection for groups seeking to optimize their workflows with out investing in premium instruments.
- Price: Free to obtain by filling out a lead technology kind.
6. Adobe Specific Content material Scheduler
Screenshot from Adobe.com, April 2024Adobe Specific’s free content material scheduler is a good free software for taking management of your social media planning and publishing course of.
It supplies a visually oriented interface the place posts are prominently displayed in a big format for simple readability of captions and clear viewing of photos.
It additionally has color-coding and labeling rows that will help you keep organized, permitting you to categorize posts and word necessary marketing campaign particulars or crew communications.
You possibly can join your social accounts on to the content material scheduler and schedule them upfront or publish them with the clicking of a button. Customers may save concepts as unscheduled posts, create draft posts, and simply rearrange content material utilizing the drag-and-drop performance.
Adobe Specific additionally affords a plethora of templates and supplies that will help you create and edit content material in-platform.
- Price: Free to make use of, with extra superior options out there for individuals who join Adobe’s Premium and Groups paid tiers.
7. Small Enterprise Developments Social Media Calendar Template
Screenshot from SmallBizTrends.com, April 2024The content material calendar template from Small Enterprise Developments is tailor-made particularly for – you guessed it – small companies!
It attracts from the corporate’s efficient advertising and marketing methods that will help you streamline your social media and advertising and marketing efforts. It’s out there for obtain in varied codecs, together with Phrase, Excel, and PDF, making it customizable for your small business’s wants.
The template itself is pretty easy. It encompasses a Monday to Friday overview of content material throughout Fb, Instagram, Pinterest, X (Twitter), LinkedIn, and TikTok, in addition to a bit for “All Platforms.”
It’s plug-and-play, which means you’ll merely enter your plans for every channel, every day (and duplicate them week over week).
What we love about this template is that Small Enterprise Developments affords strategies all through for what you may do this day. For instance, “Share posts from happy prospects” on Instagram on Wednesday, or “Have an unveiling of your newest services or products” on TikTok on Monday.
Whereas not exhaustive, it’s a pleasant contact to assist present inspiration, particularly for people and small companies simply getting began. We like this template for its simplicity and low studying curve.
8. Backlinko Content material Calendar Template
Screenshot from Backlinko.com, April 2024Backlinko affords a flexible, free content material calendar template that’s a sensible software for each people and small groups seeking to improve their content material manufacturing efforts.
Accessible as an Excel spreadsheet or a Google sheet, the template options two predominant parts: a primary month-to-month calendar view and a extra detailed content material record and workflow sheet.
The month-to-month view affords a clear slate for primary scheduling, whereas the workflow tab is meticulously designed to information customers by the varied phases of content material creation (from drafting to publishing), making it significantly helpful for managing a number of items concurrently.
This is the place the actual energy of Backlinko’s template lies. The step-by-step information to content material improvement within the workflow tab covers all the things from meta descriptions to design, e mail advertising and marketing, and extra, guaranteeing everybody on your crew stays on observe with each bit of content material.
9. Monday.com Content material Calendar Template
Screenshot from Monday.com, April 2024The Monday.com content material calendar template is a pleasant possibility for groups that wish to consolidate their content material creation and distribution pipeline.
Merely dive into its versatile dashboard, and customise the template to align completely with your crew’s operational stream.
Designed to help a ton of content material sorts and phases – from the preliminary brainstorming to the ultimate publishing phases – Monday.com’s template ensures each piece of content material is tracked and managed effectively throughout platforms.
It encompasses a centralized content material administration system that permits customers to assign duties to important crew members equivalent to writers, designers, and editors.
You will have a number of viewing choices, equivalent to Gantt, calendar, Kanban, and kind views. It additionally lets you combine with instruments like Google Drive, Adobe Artistic Cloud, and Dropbox.
As well as, you may entry built-in automation for reminders and notifications to maintain everybody on observe.
This one is good for each small-scale tasks and bigger content material operations, with its give attention to effectivity and scalability.
- Price: Free – simply join and get began.
How A Content material Calendar Can Enhance Your Content material Planning
Efficient content material planning is essential for elevating your advertising and marketing technique.
If you wish to take management of your advertising and marketing technique and create impactful content material that resonates with its target market, a content material calendar is for you.
As this text highlights, making a content material calendar doesn’t need to be sophisticated or arduous – particularly when loads of intuitive and highly effective templates are already in place to get you began.
Discover our high picks, discover your match, and set the stage for a 12 months of impactful content material creation. Joyful planning!
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