How This Indie Sport Studio Launched Their First Sport on Google Play



Posted by Scarlett Asuncion – Product Advertising and marketing Supervisor

Indie sport builders Geoffrey Mugford and Samuli Pietikainen first linked on-line by means of their shared ardour for sport design, earlier than becoming a member of forces to create their very own studio No Devs. In search of methods to develop as a workforce, they entered the Quickplay Sport Jam hosted by Latinx in Gaming in partnership with Google Play. The 6-week competitors, open to anybody globally, challenged individuals to generate a sport thought across the theme of ‘custom’. The duo turned one among 4 winners to obtain a share of $80,000 to carry their sport jam idea to life and launch it on Google Play.

Their profitable sport thought, Pilkki, has simply launched in early entry. It provides gamers a fascinating claymation ice fishing journey set in a serene environment that celebrates Finnish tradition. Intrigued by the sport’s origins and distinctive gameplay, we chatted with one-half of No Devs, Geoffrey. He shares how his multicultural heritage and Samuli’s Finnish background impressed their sport design, the teachings they’ve discovered to date and their studio’s future plans.

Headshots of Geoffrey Mugford (left)and Samuli Pietikainen (right), smiling

Geoffrey Mugford (left); Samuli Pietikainen (proper)

Inform us about your journey as a workforce and why you entered the Quickplay Sport Jam.

We began making video games collectively in Might 2022. We talked about it for a yr, however hadn’t taken the plunge, so a sport jam was the proper approach of kickstarting our inventive partnership. Our first sport jam was successful so we determined to take it additional and search for extra sport jam alternatives. As indie builders, balancing private tasks with monetary stability is hard. Successful a prize in a sport jam provides an opportunity to prototype an thought and probably safe early funding for it. This sport jam supplied that chance while additionally selling cultural variety. Due to Samuli’s background, we have been eager to make a sport that embodies the Finnish mindset.

What impressed the creation of Pilkki and the way did you form the sport to supply a singular cultural expertise like ice fishing?

At first, we struggled with the sport jam’s theme of ‘custom.’ We have been initially eager to make a standard ‘Day of the Useless’ impressed sport, however realized it did not resonate sufficient with us after a few makes an attempt, so we shifted gears. Coming from a multicultural background, we thought of mixing cultures relatively than a concentrate on one. We thought of creating new traditions utilizing deck builder or city-builder codecs however discovered them too bold given the timeframe. We ultimately turned our focus to Finland and its quirky traditions. A few of them, like eukonkanto (wife-carrying races) and tinanvalanta (tin melting in a sauna ladle) caught our consideration, however we finally settled on ice fishing – a easy, distinctive and really Finnish exercise that might go well with cell gaming. The problem was innovating on it – we reimagined it as a physics-driven puzzle sport the place the participant would management the hook as a pendulum, and that is how Pilkki got here to be.

side by side photos of Pilkki gameplay

Gameplay of Pilkki

Are you able to spotlight a number of the learnings and changes you made alongside the best way?

We solely had 6 weeks to make the sport, and had already spent 2 of them brainstorming. Once we settled on our sport thought, we needed to be very cautious with scope and, typically, make fast choices with out the chance for play-testing. A few of these choices ended up being tremendous enjoyable for the gamers – others, not a lot. Fortunately we had a transparent division of obligations – I used to be on sport design and programming, Samuli on artwork, audio and sport really feel – so we may work easily in parallel and meet milestones effectively.

The win situation was a difficult side to determine throughout improvement. We needed a relaxed and reflective expertise, just like a real-life analogue, so we averted rating techniques and timers. With time working out to finish the sport, we have been unable to discover different choices. In consequence, our sport jam entry ended up being a race towards time to catch as many fish as attainable. After the sport jam ended, we revisited this and turned in direction of a extra tranquil environment, the place the development was pushed by puzzles relatively than scores.

How did the funding from the Quickplay Sport Jam in partnership with Google Play contribute to the event of Pilkki past its preliminary prototype stage?

Pilkki is way bigger in scope than something we have tried earlier than. With out funding, we might have probably left it in its prototype stage with out exploring the idea additional. The Quickplay Sport Jam allowed us to acknowledge the potential within the thought, and dedicate ourselves to turning it into the enjoyable fishing expertise it has change into.

With the funding, we have been in a position to dedicate 3 months full-time to the design and improvement of Pilkki. We have been in a position to take a step again and actually put some thought into how we might construct a sport that will proceed rising post-release. On high of that, Samuli experimented with a number of types and multi-media artwork – that is how he developed the gorgeous claymation visuals which have change into our distinctive promoting level.

Are you enthusiastic about your future as a brand new indie sport studio?

Sure, for positive! We love creating enjoyable and revolutionary experiences for individuals, and we’ve got each been dreaming about engaged on our personal video games full time. It is a lengthy street forward, however we’re excited to maintain the momentum. For now, we’re actively engaged on Pilkki and aiming to launch a significant sport replace in 2024. We’re wanting to see the response from our gamers.

Having our sport on Google Play offers us entry to new markets worldwide. We won’t wait to see how the sport grows and attracts new gamers, and the way it introduces them to our quirky tackle Finnish tradition.

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