Spotify launched its personal font, the corporate introduced on Wednesday. The music streaming service hopes that its new typeface, “Spotify Combine,” will assist Spotify distinguish its personal distinctive visible id.
Spotify Combine is a sans-serif typeface designed in partnership with Dinamo Typefaces, a Berlin-based sort design studio that has labored with main corporations, together with Burberry, Discord, Nike, Patreon, and Tumblr, amongst others. Sans-serif fonts are easier wanting than serif fonts and are standard amongst many manufacturers, together with tech giants Google and Microsoft. The font sort can be recognized to be extra accessible because it’s simpler to learn on smaller gadgets.
Spotify describes the brand new font as a “mixture of sharp angles and easy curves,” which supplies it a “distinctive character,” Spotify’s international head of name design, Rasmus Wängelin, wrote in a weblog publish.
“To design this typeface, we broke free from conventional typographic constraints and merger parts from a wide range of font types. This method mirrors the dynamic and evolving nature of audio tradition over time,” Wängelin added.
Spotify Combine replaces the present font used on the platform, Round, which Swiss designer Laurenz Brunner created.
Spotify Combine serves for instance for startups trying to set up a singular model id by means of using distinct font types. Whereas some might view a font change as minor, others imagine that it has a considerable impression on how a enterprise is perceived. A font like Comedian Sans—broadly thought-about to be essentially the most disliked font attributable to its infantile and unsophisticated nature—may evoke a powerful, adverse response from customers, for example.
Many main corporations have undergone a font refresh to offer their manufacturers their very own type of visible expression. In 2021, Twitter/X launched its proprietary font, Chirp, to offer it extra character and enhance content material legibility for customers. When Instagram underwent a visible refresh, it launched a brand new typeface. Microsoft’s ditching of Calibri as its default font in Workplace additionally made headlines. And years in the past, when Google unveiled its new design language, Materials Design, it included an up to date model of its system font, Roboto.
Spotify Combine is progressively rolling out beginning in the present day and can proceed to roll out over the subsequent few weeks. It’s at the moment solely out there for content material written in “all languages with Latin-based scripts, in addition to Vietnamese,” the corporate mentioned.