Google is rolling out restrictions for suspended Google Advertisements accounts, limiting the actions advertisers can take whereas their accounts are suspended. Restrictions can be carried out in June 2024.
Why we care. The restrictions may frustrate some advertisers wanting full entry throughout suspension durations.
What’s new? The performance of suspended accounts can be narrowed to a couple key areas like billing, appeals/verification, safety settings and account navigation. Different actions like enhancing campaigns, creating new belongings or making modifications to suspended entities can be disabled.
Why it issues. The change offers Google extra management over suspended accounts, whereas nonetheless permitting advertisers restricted entry to make funds, obtain experiences and dispute suspensions.
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Solely these actions are permitted for suspended accounts:
- Billing (make funds, obtain tax docs, replace fee methodology)
- Account settings (cancel account, declare refunds)
- Appeals and verification processes
- Replace safety settings
- Navigate the account, learn data, obtain experiences
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Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by inspiring management each on company, consumer and advertising tech facet.
Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can also be a world speaker with among the levels she has introduced on being SMX (US), SMX (Munich), Mates of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.