Samsung has the highest smartphone gross sales spot for calendar Q1 2024


iPhone 15 Professional Max vs Samsung Galaxy S24 Extremely



Samsung has taken the lead in smartphones gross sales within the first quarter of 2024 because it has for the previous few years, however it’s not likely about AI nor Apple iPhone weak spot.

There’s new smartphone gross sales information for the quarter with Samsung on the high of the heap, gathered and launched by the channel screens at Canalys. The excellent news for your entire market is that worldwide smartphone gross sales grew 10% year-over-year principally due to rising market growth, hitting over 296 million items on the quarter.

The story is extra complicated than that, although.

Within the Canalys launch accompanying the information, analyst Sanyam Chaurasia factors to 2 elements for Samsung’s success. One, the S24 launched a month earlier within the quarter than its predecessor, with the corporate transport 35% extra gadgets within the quarter than within the earlier yr. This is sensible, and is not notably noteworthy provided that it had a complete additional month to take action.

Secondly, the analyst additionally factors to an “AI-driven innovation” shift out there, and buzzwords from Wall Road analysts actually agree with that. Given the truth that the Samsung gross sales enhance quarter-over-quarter is successfully linear given extra time to promote the gadget within the quarter, it is not clear if that evaluation is correct or not, although.

Apple’s gross sales information trajectory for 2023-2024 most carefully resembles the 2020-2021 information, however with the next more moderen peak through the vacation quarter. The compares are troublesome to make, provided that iPhone launch instances and large availabilities have diversified enormously over the previous few years.

Graph showing worldwide smartphone shipment market share by top vendors, from Q1 2020 to Q1 2024, with a note on Samsung Galaxy S24's release and sales data.

Worldwide smartphone cargo market sale, supply Canalys information

There are worries about iPhone gross sales within the quarter from different sources, and the drum is thrashing from a number of angles that Apple could have a tough quarter. This was prefaced in January’s earnings announcement, with Luca Maestri and Tim Prepare dinner warning a few probably weak quarter.

Samsung taking the smartphone gross sales lead within the first quarter is not an indication of that, although. As Canalys’ information exhibits, the Apple and Samsung up-and-down has been comparatively constant for years.

Apple takes the crown when the iPhone launches within the fall, and it typically takes the highest spot for the yr. Samsung then takes it again with the flagship Galaxy-series launch, and its bevy of sub-$200 smartphones.

Samsung itself is on the upswing — however not due to cell phones. The corporate’s chip enterprise is surging due to elevated demand for RAM and value hikes for the commodity throughout the board.

On the quarter, although, Samsung’s cell gadgets enterprise reported a 3.51 trillion gained ($2.5 billion) working revenue within the first quarter on April 30 on this increasing smartphone market. That is markedly down from 3.94 trillion gained ($2.8 billion) within the year-ago quarter.

No matter iPhone weak spot claims and predictable gross sales periodicity, the story can be instructed on April 3 when Apple releases its quarterly earnings report. And whether it is about AI regardless of not being confirmed out by this information, Apple is predicted to have a counter to that at WWDC in June.

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