January 17, 2024
PRESS RELEASE
Apple Hongdae to welcome its first clients this Saturday, January 20, in South Korea
The seventh retailer within the nation welcomes the neighborhood with a particular At this time at Apple session that includes hip-hop artist Beenzino
SEOUL, SOUTH KOREA Apple immediately previewed Apple Hongdae, the seventh retail retailer in South Korea and the a centesimal Apple Retailer location within the Asia-Pacific area. Positioned within the heart of a bustling college neighborhood in Seoul, Apple Hongdae will supply an thrilling area for college students, their households, and the local people to find and store Apple’s unimaginable lineup of services, obtain distinctive help from extremely educated workforce members, and take part in free At this time at Apple classes to learn to get essentially the most out of their merchandise.
“We couldn’t be extra excited to deliver our clients in Korea one thing particular at first of the yr with the opening of the all-new Apple Hongdae,” stated Deirdre O’Brien, Apple’s senior vice chairman of Retail. “Combining the most recent in Apple know-how with the artistic ardour of the local people, this new retailer will construct on the extraordinary connection we’ve got with our clients in Korea. Our workforce members are excited to welcome in clients and assist them uncover the most recent in our services, together with the iPhone 15 lineup.”
Apple Hongdae has almost 100 professional retail workforce members prepared to assist clients discover and get their palms on the most recent Apple merchandise, together with the most recent iPhone 15 lineup; the brand new Mac lineup with the M3 household of chips; the Apple Watch lineup, that includes Apple’s first-ever carbon impartial merchandise; in addition to the Lunar New 12 months special-edition AirPods Professional debuting in South Korea and celebrating the 12 months of the Blue Dragon.
Simply in time for again to high school, college students and households can save on a Mac or iPad with Apple Training Pricing obtainable solely by Apple Retail. Moreover, eligible clients can reap the benefits of the faculty scholar supply working by March 13 and obtain AirPods after they purchase an eligible Mac, or an Apple Pencil after they purchase an eligible iPad.
Apple Hongdae will probably be an thrilling hub for the subsequent technology of creators to learn to get essentially the most out of their gadgets and unlock their potential by At this time at Apple. To create an area for studying and a extra customized buyer expertise, the shop affords a roundtable setting the place attendees can learn how to get began on their new gadgets, uncover options on the most recent Apple merchandise, or be a part of classes targeted on a variety of subjects.
From January to March, Apple is internet hosting a collection of free At this time at Apple classes for college students to attempt Mac and iPad and be taught new abilities that improve their creativity and assist them excel of their research. As a part of the Carry on School with Apple collection, college students can join 4 workshops led by Apple Creatives, obtainable at Apple Hongdae and all different Apple Retailer places throughout Korea:
- Create Highly effective Displays in Keynote with Mac
- Create Customized Paperwork in Pages with Mac
- Create Impactful Spreadsheets in Numbers with Mac
- Rework Your Lecture Notes with iPad
Individuals can register now for At this time at Apple classes.
Starting January 20, on daily basis at 5 p.m., clients may also drop right into a brand-new At this time at Apple Pop-Up Studio that includes iconic hip-hop artist and entrepreneur Beenzino. Via the session, Discover Freeform on iPad, clients can acquire concepts, artwork, pictures, and extra for their very own 2024 imaginative and prescient boards utilizing Freeform. Moreover, the session will tease inspiration behind the artist’s single “Practice,” newly launched in Spatial Audio and solely obtainable on Apple Music. This session is solely obtainable at Apple Hongdae and can run by the month. Beginning February 9, the session will probably be obtainable throughout shops in all of South Korea, Japan, and Australia as a part of the Carry on School with Apple marketing campaign.
As a part of Apple’s environmental dedication, Apple Hongdae is designed with bio-terrazzo flooring that makes use of plant-based supplies, together with an acoustic cloth wall and ceiling panels. Like all Apple amenities, the situation runs on one hundred pc renewable vitality and is carbon impartial. Apple Hongdae incorporates a devoted Apple Pickup station, making it straightforward for patrons to gather purchases they’ve made on-line at a time that’s handy for them.
Apple opened its first retailer in South Korea, Apple Garosugil, in 2018. Since then, Apple has expanded its presence within the nation by opening shops in Yeouido, Myeongdong, Jamsil, Gangnam, and Hanam. Apple additionally launched the Apple Developer Academy in Korea — already producing its second class of graduates — and the Apple Manufacturing R&D Accelerator to offer free instruments and coaching packages for small- and medium-sized companies throughout the nation. Apple can be actively partnering with quite a lot of Korean artists in various industries: Final yr, the corporate launched a Shot on iPhone music video for the tune “ETA” by well-liked Okay-pop group New Denims, following a 2022 Made on iPad music video for hip-hop artist Jay Park’s tune “Chew.”
The workforce at Apple Hongdae will welcome its first clients on Saturday, January 20, at 10 a.m.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. At this time, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating one of the best merchandise on earth, and to leaving the world higher than we discovered it.
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