The brief documentaries discover every sport’s iconic subcultures and their shared perception in openness
Samsung Electronics, a Worldwide Olympic and Paralympic Accomplice, at the moment launched a brand new documentary collection designed to highlight skateboarding, breaking and browsing on the Highway to Paris 2024. The collection, produced in collaboration with the Road League Skateboarding (SLS), Professional Breaking Tour (PBT) and World Surf League (WSL), will function three brief docu-series: “Concrete Desires,” “Breaking Boundaries” and “The Subsequent Wave.”
The primary within the collection, “Concrete Desires,” which spotlights the skateboarding neighborhood’s journey to the Olympics, is now dwell on Samsung’s YouTube Channel and shall be screened for followers on the SLS San Diego championship tour occasion on April 20. The breaking and browsing collection shall be launched on April 25 and Might 21, respectively, and premiere at PBT’s Atlanta occasion and WSL’s occasion in Tahiti.
Starring sport legends Shaun Tomson, Eric Koston and David “Child David” Shreibman alongside Olympic athletes Johanne Defay (Browsing, France), Sky Brown (Skateboarding, Nice Britain), Grace “Sunny” Choi (Breaking, U.S.) and plenty of extra, the mission celebrates the communities that lie on the coronary heart of every sport as they get set to open themselves to the world this summer season.
This new mission is a key a part of Samsung’s Olympic and Paralympic Video games Paris 2024 marketing campaign, ‘Open at all times wins,’ which claims that with an open thoughts, something is feasible — a motto these communities dwell by on daily basis. Produced in collaboration with the SLS, PBT and WSL, the docu-series explores the long-lasting subcultures of every sport, their shared perception in openness and the affect that being a part of the Olympic Video games has on their communities — previous, current and future.
The synopsis of the skateboarding documentary unveiled at the moment is as follows:
- Concrete Desires: From the delivery of avenue skateboarding within the Nineteen Eighties to its consecration on the Olympic Video games Paris 2024, that is the story of a neighborhood constructed on one unstated rule — respect. It encourages you to see the world differently, to go create and at all times get again up, regardless of how usually you fall.
The synopses of the following documentaries within the collection are as follows:
- Breaking Boundaries: As breakers prepare for his or her Olympic Video games Paris 2024 debut, that is the story of a worldwide neighborhood born from the streets and taking pictures for the celebs. It’s a celebration of breaking as an explosion of power and soul that provides you a way of expression and belonging and encourages you to do one thing we’ve by no means seen earlier than.
- The Subsequent Wave: Surf legends and icons within the making share their story as they embark on their journey to Paris 2024. It’s the final love story between them and the ocean as they put together to take that leap and a celebration of surf as a lifestyle, handed all the way down to generations, and a tradition that has not solely survived however gotten stronger.
“Samsung is worked up to assist the skateboarding, breaking and browsing communities on their unbelievable journey to Paris 2024,” mentioned Stephanie Choi, EVP & Head of Advertising of Cellular eXperience Enterprise at Samsung Electronics. “We’re honored to inform their tales and assist shine gentle on these communities to wider audiences by means of this docu-series. We hope they encourage many to push boundaries, assist one another and at all times keep open.”
“We had been actually excited to accomplice with Samsung on this docu-series and share our story and our tradition with the entire world,” mentioned Tim Greenberg, WSL EVP, Content material Technique and Manufacturing. “Browsing is in contrast to every other sport on the planet. That is such a tremendous alternative to open up our neighborhood and rejoice what brings us all collectively.”
“It is a huge yr for us and our sport. The way forward for ladies surfers is de facto vivid, and the Olympic Video games give us that long-term imaginative and prescient,” mentioned Johanne Defay (Browsing, France). “They’re an opportunity for us to essentially present the world what browsing is all about. Not solely our ability on the waves however what we stand for as a neighborhood — dedicated to giving again to our sport and our planet — and ‘The Subsequent Wave’ really honors that.”
“Everybody seems out for one another, that’s the particular factor about having this small neighborhood,” mentioned John John Florence (Browsing, U.S.). “It’s thrilling to have the ability to open our neighborhood to the world with this documentary.”
“Discovering skateboarding was like falling in love for the primary time,” mentioned Rayssa Leal (Skateboarding, Brazil). “I’m so excited to share our story with this documentary and present younger women what skateboarding is all about.”
“Skateboarding is an opportunity for folks to indicate 100% of themselves and actually push their very own limits,” mentioned Jagger Eaton (Skateboarding, U.S.). “What should you’re one morning away from making all of your goals come true? You by no means understand how shut you might be to success. Hope you guys love the documentary as a lot as I did! I’m stoked to share our journey with you.”
“Skateboarding is all about freedom, you may simply choose up your board and go anyplace. It’s like turning into a child once more,” mentioned Aurelien Giraud (Skateboarding, France). “I hope our story evokes you to choose up that skateboard and benefit from the experience.”
“Breaking is particular. Once I’m dancing, it’s like nothing issues on this planet aside from me simply being me,” mentioned Grace “Sunny” Choi (Breaking, U.S.). “There’s going to be loads of nice alternatives popping out of the Olympic Video games from the added consciousness and hopefully additionally extra dad and mom wanting to place their youngsters into breaking. I hope this documentary makes you as excited as we’re to share this tradition with the world.”
“This was such an thrilling mission to be part of,” mentioned American skateboarding icon and entrepreneur, Eric Koston, who lent his perspective to “Concrete Desires.” “Our sport has such a deep connection to movie. To see these voices come collectively to rejoice our sport, our journey and our heritage is big.”
Along with the screenings at SLS, PBT and WSL occasions, the docu-series will go dwell on Samsung’s YouTube channel. Go to right here to look at “Concrete Desires” and take a look at the trailers for upcoming documentaries.
About Samsung’s Involvement within the Olympic Video games
Samsung has been a Worldwide Olympic Accomplice for the reason that Olympic Winter Video games Nagano 1998. For over 25 years, athletes and followers have trusted Samsung’s transformative cellular know-how to share the Olympic spirit globally and proceed to form the digital way forward for the Olympic Video games for Paris 2024 and past. The corporate’s dedication to the Olympic Motion quickly faces its fourth decade of partnership and extends by means of Los Angeles 2028. Samsung’s purposeful improvements within the wi-fi communications and computing gear class, together with gear that options synthetic intelligence, digital actuality, augmented actuality and 5G will change the best way the world experiences the Olympic Video games.
About Samsung’s Involvement within the Paralympic Video games
Samsung is a Worldwide Accomplice of the Worldwide Paralympic Committee (IPC) within the wi-fi communications and computing gear class. Ranging from Paralympic Winter Video games Torino 2006, the corporate has proudly supported the Paralympic Motion and enabled athletes and followers world wide to share the joy and inspiration of the Video games by means of Samsung’s transformative cellular know-how. Samsung’s dedication to the Paralympic Video games will prolong by means of to Los Angeles 2028 and be celebrated by means of modern cellular and computing experiences powered by purposeful improvements within the wi-fi communications and computing gear class, together with gear that options synthetic intelligence, digital actuality, augmented actuality and 5G.
About World Surf League
The World Surf League (WSL) is the worldwide dwelling of aggressive browsing, crowning World Champions since 1976 and showcasing the world’s finest browsing. The WSL oversees browsing’s world aggressive panorama and units the usual for elite efficiency in essentially the most dynamic enjoying area in all of sports activities. With a agency dedication to its values, the WSL prioritizes the safety of the ocean, equality, and the game’s wealthy heritage, whereas championing development and innovation. For extra info, go to WorldSurfLeague.com.
About Road League Skateboarding
Since its inception in 2010, Road League Skateboarding (SLS) has propelled avenue skateboarding from a group of impartial standalone occasions to a famend world collection. As pioneers of avenue skateboarding’s premium qualification system and competitors format, SLS provides an amateur-to-professional pathway and creates thrilling dwell occasions throughout the globe. The SLS Championship Tour is acknowledged because the world’s premier skilled avenue skateboarding competitors. Occasions happen on custom-built, one-of-a-kind, SLS-certified plazas in main cities world wide, with the most effective within the sport competing for the best stakes. For extra info, go to StreetLeague.com.
About Professional Breaking Tour
The Professional Breaking Tour stands on the forefront of elevating Breaking, internet hosting premier aggressive occasions that commemorate the dance type’s artistry, athleticism, and cultural heritage. Via our meticulously organized competitions, we goal to offer a dynamic platform for breakers to showcase their skills, whereas fostering a neighborhood rooted in respect, unity, and inventive expression. Our mission is to highlight the vibrancy of breaking on a worldwide stage, encouraging development and appreciation for this dynamic aspect of hip-hop tradition. For extra info, go to ProBreakingtour.com.
[Appendix]
Full Solid
Concrete Desires
Sky Brown (Skateboarding, Nice Britain), Group Samsung Galaxy
Jagger Eaton (Skateboarding, U.S.), Group Samsung Galaxy
Aurelien Giraud (Skateboarding, France), Group Samsung Galaxy
Rayssa Leal (Skateboarding, Brazil), Group Samsung Galaxy
Chris Cote, Journalist
Eric Koston, Skilled skateboarder
Breaking Boundaries
Sunny Choi (Breaking, U.S.), Group Samsung Galaxy
Karam Singh (Breaking, Nice Britain), Group Samsung Galaxy
David “Child David” Shreibman, B-Boy
Ken Swift, B-Boy
ROOKIE, FlowXL, Breaking crew
Wonyoung Baek, Breaking legend
Cheoljong Jeong, Breaking legend
Chris “CrosOne” Wright, Breaking legend
The Subsequent Wave
Johanne Defay (Browsing, France), Group Samsung Galaxy
John John Florence (Browsing, U.S.), Group Samsung Galaxy
Jack Robinson (Browsing, Australia), Group Samsung Galaxy
Shaun Tomson, Surf legend
Moana Jones Wong, Skilled surfer
Leah Dawson, Surfer
Ashton Goggans, Journalist