You start with the massive query: Is that this content material nonetheless related?
Publish #1
The solutions are “sure” and “sure” for submit primary, during which you probably did a case research on compost. Individuals nonetheless have to find out about which compost manufacturers are finest, so sure, the topic of this text continues to be related.
However upon overview, you notice that, sure, among the data is outdated as a result of one of many 5 manufacturers you examined is not accessible, and there are additionally a number of mentions of the 12 months 2019 within the submit. That would sign to each individuals and search engine bots that your content material is outdated.
That you must let readers know that one of many merchandise was discontinued and counsel an appropriate alternative model. You could possibly additionally take away references to 2019. It doesn’t actually matter if you did this explicit case research, and in case you be aware that you just’ve up to date the submit for 2024, readers and serps will know the data is recent and correct.
Publish #2
Right here, the solutions are “sure,” this topic continues to be related, and “no,” the data isn’t outdated, however the timestamp on the submit is getting outdated.
In 2019, you documented what occurred if you planted a part of your nursery with a local plant to draw Pipevine Swallowtail butterflies, and also you photographed the outcomes. There’s nothing dated concerning the submit, however you possibly can refresh it with one other picture shoot exhibiting how butterfly numbers have elevated throughout the 5 years since you probably did the planting. You could possibly re-share this up to date and inspirational submit throughout your social channels, safe within the information that you’re sharing attention-grabbing, present data.
Publish #3
Subsequent up, you reply “no” as to whether the content material continues to be related from a submit about water rationing rules in your space in the summertime of 2019, as a result of, fortunately, your neighborhood has had a number of rain over the previous couple of winters.
However you may also reply “sure” as to whether the content material may very well be revised and republished to develop into related as soon as extra. Drought-tolerant landscaping is a core good thing about gardening with native vegetation, and you possibly can rework the piece to be concerning the normal rules of this, with a glance again at 2019, in order that clients are ready for future intervals of drought.
Publish #4
Lastly, we come to a submit concerning the former proprietor of the enterprise, who bought the nursery to you in 2020. Because of this “no” the content material is not related, and “no” revising it actually isn’t an choice as a result of the individual featured within the piece is not related to the model.
As a substitute, you possibly can write a brand new submit that includes the present proprietor of the corporate and retire and redirect the 2019 submit to the brand new content material.
As you undergo each bit of older content material, it’s going to show you how to in case you log the standing of every piece in your spreadsheet, corresponding to “replace,” “refresh,” revise,” and ‘“retire,” along with your notes about what ought to be executed with every asset.