What’s Geotagging?
Geotagging pictures is the method of including latitude/longitude tags to a picture in order that the place the picture was taken may be recognized. The Exif format has customary tags for location info. As of 2014, many cameras and cellphones have a built-in GPS receiver that shops the placement info within the Exif header when an image is taken.
Not all platforms assist geotags
Throughout this check, we found that sure web site platforms don’t assist geotags and really take away them while you add the photographs. We additionally found some packages do that as properly – each Google Enterprise Profile (GBP) and Slack eliminated the geotags off the pictures after we uploaded them.
The Methodology:
To check this, we picked 5 totally different GBP listings that weren’t actively being labored on. They weren’t listings that had some other website positioning efforts on the time of the check. For every itemizing, we added 3 totally different pictures and used an internet software to manually add geotags, a doc title, and a picture description to every picture.
We additionally examined including the geotagged pictures to the web site for 3 of the companies within the check. We particularly made positive we added them to the web page on the web site that the GBP itemizing was linking to.
The Outcomes:
Different GMB fields that influence rating such because the classes, enterprise title, or web site subject, typically end in a rise in rating inside 48 hours. We tracked this over the course of a number of weeks and noticed no measurable will increase in rating both organically or within the native pack outcomes.
We additionally noticed no measurable will increase in visitors to the web page on the web site that we added the photographs to or the web page the GBP itemizing was pointing to (we might separate the two due to UTM codes).
Conclusion:
In the event you spend time geotagging pictures as part of your native website positioning technique, I’d advise spending that point elsewhere. After I requested Joel Headley what he considered geotagging pictures earlier than including them to Google Enterprise Profiles, he mentioned “it wouldn’t matter for the reason that ‘tagging’ is occurring upon add. It doesn’t matter if metadata exists.”
This examine together with a number of others about pictures was introduced on the LocalU occasion in August 2021. Movies of the presentation can be found for buy right here.